On-the-spot report: There are so many people viewing the properties, people lining up to subscribe, and the sales are so busy!

At the beginning of the new year, how to "open the door" for the property market?

Recently, reporters from the Shanghai Securities News learned during frontline visits to many places in Guangdong that since the beginning of the new year, the market has shown signs of recovery. As good news about the real estate market continues to come, people's expectations for the property market are gradually recovering. There are more people viewing houses in various places, the cost of buying houses has dropped in many places, and transaction data in some areas have also improved significantly.

There are more people viewing houses

“There have been a lot of people viewing houses recently. Many customers plan to replace their houses. Every day, there are a lot of messages in the group that are too late to read. I believe the market will be better this year. It will be better than last year." Li Haolin, an agent from Guangzhou Yufeng Real Estate, said that the market has begun to improve after the beginning of the new year. "With the gradual loosening of home purchase policies in various places, there are more and more good news about the property market, and people's expectations for the market have also improved significantly."

At around 3 pm on January 6, the reporter came to Liwan District, Guangzhou City At a new property sales office, the seats in the reception area were almost full. The reporter waited at the scene for about 15 minutes before a salesperson rushed over to receive him.

The sales staff of the property told reporters: "The current sales situation is good. There are more customers coming to consult and see the model houses. On weekends, there are twice as many as on weekdays, so we are overwhelmed."

According to reports, the property will be delivered on December 30, 2023. In December 2022, a year-end special price sprint event was launched, and after the beginning of the new year, a "New Year's Gift" event was launched to continue to attract customers by sending New Year's goods, home appliances, travel packages and other gifts, both of which achieved good results.

At around 5:30 pm on January 5, at a real estate sales office in Dongguan, the reporter also saw a large number of customers coming to view the property.

Ms. Lin, a salesperson at the sales office, told reporters that many office workers come to view the property after get off work on weekdays, but the flow of people is not that large compared to weekends. During the New Year's Day holiday that just passed, due to the heavy traffic, customers even had to line up at the door of the financial office to subscribe.

“There are obviously more customers consulting about house viewing these days. Today, four or five waves of customers from Shenzhen have consulted me.” Fang Xiaoqiang, an intermediary looking for houses in Dongguan Shell, told reporters that in December 2022 After Dongguan relaxed purchase restrictions on the 26th, the local market has picked up significantly.

“On January 8 alone, more than a dozen units were sold, and there are not many units with smaller areas left in stock.” In Longhua, Shenzhen, a building sales office also gathered many former customers. For customers who came to see the house, the salesperson Mr. Wang said that the sales situation of the property was good.

Peng Chunyun, an agent from Shenzhen Lianjia Real Estate, told reporters that the recent transaction volume has been relatively large and there will still be discounts before the Spring Festival. However, as the market picks up, many developers have informed that they will withdraw their discounts after the year.

The transaction data has improved

“Large-sized houses in Guangzhou’s Zhujiang New City section and Tianhe North section are relatively easy to sell, and the transaction volume is larger than that of small houses; in addition, Baiyun District is close to Tianhe The area in the district is also more popular. "Li Haolin told reporters that the overall transaction volume of second-hand houses has improved in recent times.

According to data released by the official website of the Guangzhou Real Estate Agency Association, from January 2 to January 8, there were a total of 1,984 second-hand residential online signings in various districts of Guangzhou, an increase of 11.71% month-on-month. In the previous three weeks, the figures were 1,478, 1,095 and 1,776 respectively.

Guangzhou’s primary market data also increased slightly. According to statistics from the China Index Research Institute, from January 1st to January 8th, Guangzhou’s first-hand residential properties sold a total of 1,239 units, with a transaction area of ??approximately 140,000_ and a transaction value of more than 6.70 billion yuan. From December 1 to December 8, 2022, Guangzhou’s first-hand residential transactions were 1,230 units, with a transaction area of ??approximately 133,000_ and a transaction value of approximately 4.96 billion yuan.

In Dongguan, the rebound in property market transaction data has become even more obvious, stimulated by the policy of relaxing purchase restrictions. According to CRIC data, during the New Year's Day of 2023, Dongguan *** recorded 35,000 square meters of new homes, a year-on-year increase of 67%; in the first week of 2023, Dongguan *** recorded a total of 98,000 square meters of new homes, a year-on-year increase of 78%.

In contrast, the recovery of Shenzhen property market transaction data is lagging behind. In the first week of 2023, the transaction volume of new homes in Shenzhen was ***62,000_, a year-on-year decrease of 18%.

Police policies in many places are getting warmer

On January 9, the Dongguan Municipal Housing and Urban-Rural Development Bureau updated the warm reminder content in the "Guan e Subscription" applet, which included "About differentiation "Housing Credit Policy" has been adjusted.

Specifically, the minimum down payment for a first home (with no loan record) is 20%, and the lower interest rate limit is 4.1%;

The minimum down payment for a first home (with a loan record) is 30%, and the lower interest rate limit is 4.1% %;

The minimum down payment for a house (loan has been paid off) is 30%, and the lower interest rate limit is 4.1%;

The minimum down payment for a house (loan has not been paid off) is 30%, and the interest rate is 4.1%; The lower limit is 4.9%;

If there are 2 or more houses (loans have been paid off), the down payment ratio and loan interest rate will be determined by the banking financial institution according to the situation.

Chen Xueqiang, the research director of the Guangzhou Branch of the China Index Research Institute, said in an interview with a reporter from the Shanghai Securities News that the further differentiated adjustments to the credit policy can be seen as a further promotion of consumption in the Dongguan property market. On the other hand, it is also a response to the recent upper-level support and optimization of credit policies to support the healthy and stable development of the real estate market.

On January 5, the People's Bank of China and the China Banking and Insurance Regulatory Commission issued a notice deciding to establish a dynamic adjustment mechanism for first-home loan interest rate policies. Cities where the sales prices of newly built commercial residential buildings have declined both month-on-month and year-on-year for three consecutive months can maintain, lower or cancel the lower limit of the local first-home loan interest rate policy in stages.

“Dongguan’s new policy is in line with the spirit of the People’s Bank of China notice and reflects the policy’s protection for homebuyers who just need a house without a house or loan.” Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, told the Shanghai Securities News It is said that by reducing the down payment, combined with the reduction of bank loan interest rates, it can further reduce the cost of home purchase for home buyers, which will have a positive inspiration for other cities across the country.

After sorting out, since 2022, Dongguan has introduced policies to relax real estate regulation and control many times, including the comprehensive relaxation of purchase restrictions in Dongguan on December 26, and the launch of the "transfer with mortgage" model for existing commercial housing on December 30. .

On January 5, six departments including the Shenzhen Municipal Housing and Urban-Rural Development Bureau issued the "Work Plan for Promoting the "Transfer with Deposit" Model for Second-hand Houses in Shenzhen", becoming the first official announcement of "Transfer with Deposit" Big city.

On the same day, the Provident Fund Management Center of Huizhou City, Guangdong Province announced that it would provide eligible employees with a preferential loan limit increase when applying for housing provident fund loans to purchase green buildings or prefabricated commercial housing in the city.

CRIC Research believes that in 2023, it is expected that residents’ credit policy will still be the driving force to support rigid and improved needs, and residents’ mortgage loan policies are expected to continue to increase in the future.