Does the sesame official trademark have a Japanese flag?

sesame official is a brand of sesame official food co., ltd., and it has won the titles of Hebei famous trademark [1], Hebei famous brand product [1], Baoding time-honored brand [11] and citizen's preferred brand [1]. Sesame official brand was founded by Mr. Zhao Yongxue in Baoding City, Hebei Province in 1985 [5]. It is the first batch of independent brands established after the reform and opening up [9] and has a history of nearly 4 years [9]. During this period, Sesame Official gradually grew into a fruit product industry, a professional fruit product brand integrating planting, research and development, production and sales. Among them, Sesame Official brand canned fruit series products, with its unique taste and nutritional value, are deeply loved by consumers and are the leading brands in the domestic canned fruit industry. [9] At present, 6 hot-selling products with 9 flavors and different specifications have been developed. Sesame official takes the demand of consumers as the driving force and adheres to the business philosophy of "quality first and continuous innovation". There are more than 1[5] dealers and hundreds of sales teams in China, operating and managing more than hundreds of thousands [5] terminal stores. [3]

Chinese name

Sesame official

Industry

Canned fruit [1]

Company

Sesame official Food Co., Ltd. [1]

Trademark registration number

263519[1]

Brand interpretation development target Brand story Brand brief history Product matrix raw material control quality management.

development goals

bring real happiness to hundreds of millions of families;

provide opportunities for millions of fruit farmers to develop their careers, and create * * * * with 1, partners to win.

brand story

the sesame official brand is committed to being a trustworthy and enjoyable fruit experience official. The name of Sesame Officer originated from the interesting story of Cheng Tang, the seven-grade county magistrate in Qingyuan County, Baoding City (now Qingyuan County, Baoding City) during Jiajing period of Ming Dynasty. "It's better to go home and sell sweet potatoes if officials don't make decisions with the people!" This quotation is actually the original intention of the Sesame Official brand-to provide fruit products for the people. [3]

A brief history of the brand

In p>1985, he applied for the first sesame official trademark [6]. The prototype of the trademark character was Cheng Tang, the county magistrate of Qipin County, Baoding Prefecture, and the image was taken from the facial makeup style of traditional Henan opera; [3]

In 1985, Sesame Official LOGO

In the 199s, Sesame Official became a canned fruit brand with its trademark printed on the can, and entered the Shangchao system; [3]

In 27, the second trademark of Sesame Official was designed and applied [7], with realistic characters and pleasing style; [3]

Sesame official logo in 27

In 216, the third Sesame official trademark was designed and applied for [8]. The new version of the trademark design greatly simplified the relevant elements to make it better fit the consumer aesthetics, and significantly improved the text recognition of Sesame official brand; [3]

Sesame official logo

217

In 217, IP images related to sesame officials were gradually introduced, among which the main image of standing with hands was embarrassing; [3]

2D head portrait of Sesame Officer

In p>219, the brand image was completely innovated and entered the IP era. The brand trademark was upgraded from black and white to classic red and black color matching, and the character image was changed from "smiling without confidence" to "friendly, humorous and reliable personality"; [3]

Sesame official logo

In 22, Sesame official "moved" and gradually became a vivid IP figure. During the Spring Festival, the first 2D animation of Sesame official was released, and Sesame official welcomed the Spring Festival with "auspicious mouse ceremony, really happy". [3]

2D animation of Sesame Officer

In p>221, the image of Sesame Officer was upgraded from 2D to 3D, and the first 3D animation appeared. [3]

3D image of sesame official

3D cartoon

In p>222, the LOGO of sesame official was optimized to highlight the IP image; Sesame official series cartoons were officially launched. [3]

Sesame official cartoon

product matrix

Sesame official focuses on the research and development of fruit products, optimizing the raw materials of fruit core producing areas (such as Dangshan yellow peach, Zhaozhou snow pear, Zhejiang seedless tangerine, Tieshan hawthorn, etc.) and the fruit raw materials of orchard base, supplemented by advanced production technology and imported equipment, and developing canned fruit with jam, dried fruit and juice as the core. [3]

* * 58 pieces of sesame official series products

raw material control

1. Select high-quality fruit raw materials, and the raw materials have strict pesticide residue detection when they enter the factory

2. Strictly control fruit picking, transportation and filling to ensure the shortest time to lock fresh, and the whole process can be controlled

3. All fresh fruits with real materials are used. Pure white sugar boiling

Quality management system

Since its inception, it has insisted on independent innovation and actively sought external cooperation, and has cooperated with French Andrew Group [4], Shougaoyuan Co., Ltd. [4], Yili Group [4] and other institutions to actively promote the overall technical improvement and innovation of products. [3] Sesame official passed ISO91 quality management system certification in 23, and successively passed ISO22 food safety management system certification and HACCP system certification, and obtained the qualification of export food production enterprises for filing. [2]

Product supply system

Sesame official canned fruit has a strict and stable product supply system, and the suppliers have been strictly screened from industry giants, such as Huaxing Glass, Huapeng Bottle Cap, Origen Canning, COFCO Sugar and so on. [2]

Modern production technology

Sesame official introduced advanced Japanese equipment, adopted modern technology and automatic production line, and strictly controlled every production link with ultra-high standards:

Raw materials were screened, cleaned, peeled and peeled;

Automatically wash bottles and cans, and inject sugar solution to reduce personnel's contact with products;

steam jet vacuum automatic sealing, eliminating residual gas in the product, effectively extending the shelf life;

atmospheric pressure continuous pasteurization can kill microorganisms while retaining the nutrients of fruits to the maximum extent.

Differentiated advantages

1. In terms of product innovation, we have a professional product development team led by graduate students and continue to focus on the improvement and innovation of product quality.

2. In terms of production management, the management team of the production workshop has worked for more than 1 years, striving for perfection and creating high-quality products.

3. In terms of production technology, Sesame Officer introduced a full set of Japanese automatic production equipment, adopted modern technology and strictly controlled every production link with high standards. [3]

4. The company now has 23 patents and 6 enterprise standards [9], and the [3] internal control indicators of fruit products produced are stricter than the national or [9] industry standards. [2]

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reference materials

[1]? Sesame official. China National Intellectual Property Administration? [reference date 221-1-13]

[2]? Sesame official canned fruit has 9 flavors and various specifications to choose from. [reference date 221-12-1]

[3]? Sesame official. official website? [reference date: 222-9-5]

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