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A quick tour of Chengdu-1

China Shipping in Chengdu: Becoming famous in one fell swoop

China Shipping Properties entered Chengdu in May 2000. In early 2001, China Shipping Properties Construction of Chengdu's first real estate project, Zhonghai Mingcheng, started. Just relying on the success of this project, China Overseas Real Estate successfully landed in Chengdu. With a low-key and pragmatic style, it let its products speak for itself and quickly expanded the corporate brand space with the strength of the project brand.

The Zhonghai Mingcheng project covers an area of ??300,000 square meters and will be developed in three phases. In view of the fact that this area was originally desolate and had the impression of "urban fringe" in the minds of Chengdu citizens, Zhonghai Mingcheng's foothold has contributed to the improvement of the overall value of the area. Thanks to the indispensable dedication, Xiaojiahe, Shenxianshu and Bauhinia District have now become beautiful homes with elegant environment and people to stop in. Mid- to high-end real estates with Bauhinia Garden and Qinghua Square in the surrounding area have been born one after another. The construction of Zhonghai Famous City is based on the riverside The park-themed social open park is like a beautiful scarf accompanying the beautiful life of the people in Zhonghai Famous City and these new communities.

In Chengdu, "China's No. 1 Leisure City", Zhonghai Mingcheng has created a "two days and one night" queuing record; it conquers the hearts of owners with its carefully crafted products, and the veteran owners of Phase 3 introduced the transaction rate Reaching 60%; from the average price at the opening of the first phase of 2,700 to the average price of the third phase at 4,500, the owner’s property appreciation rate in the first phase makes the owner very proud! In the publicity activities of the municipal government, many pictures of Zhonghai Famous City have become representative of the scenery of Chengdu... and won... A series of interviews were conducted on the project, which will be posted later)

Three plots of land: Continuously surpassing one’s own heights

Chen Bin, general manager of China Overseas Real Estate Chengdu Company, said with emotion: Our general manager of China Overseas Real Estate in Chengdu It is related to rivers and parks - Zhonghai Famous City is close to Xiaojia River and Shenxianshu Park; Zhonghai Greenwich City is by the Funan River and Wangjiang Park; the plot of the "Chengdu Diwang" international community that just won the auction has been explored again He, Qingshui River, and Lianghe Forest Park cover an area of ??more than 5,000 acres!

No wonder the Yuwenli project (now Zhonghai Greenwich City) before the auction of this "King of Land in Chengdu" The land was originally known as the "King of Land", but the two kings, the big one and the small one, occupy excellent positions.

It's great for the Chengdu company to have the opportunity to pursue high-end projects. Colleagues were envious, but the person involved was very alert, excited, diligent and hardworking

Three foreigners came to Chengdu, Vanke Wanda China Overseas Co., Ltd.

In 2000, China Shipping entered Chengdu, and At that time, Vanke and Wanda appeared at the same time and became the "Three Musketeers" of real estate, so there was this jingle in the media.

Today, China Overseas Real Estate's development in Chengdu is unstoppable, and Wanda only did it. After a "riverside impression" left some impression on Chengdu, Vanke almost withdrew from the Chengdu market. In Chengdu, it still followed the idea of ??"urban-rural integration" and cloned projects along the way: Chengdu Vanke City Garden and Chengdu Vanke Golden Home. The environment and surroundings of the Chengdong land parcel that Vanke just bought for RMB 277 million are still similar to the above.

Later, new foreign forces that continued to land in Chengdu include: China Resources Land, Shenzhen Great Wall, and Shanghai Greenland. , Keppel Land in Singapore, etc.

A new dimension of life in Greenwich

And China Overseas Real Estate is already significantly among the strong brands in Chengdu. The upcoming China Overseas Greenwich. The location advantages of the city management project are very obvious: it is close to the Funan River, the mother river of Chengdu; it is close to Sichuan University, a century-old cultural treasure of Chengdu; Wangjiang Park, where poetry is recited, is also just around the corner; and the old site of Beacon Street, which once gathered Chengdu’s commercial style, is at the foot of Greenwich City. Therefore, the first thing Greenwich City needs to do is to rebuild a street rich in humanities, commerce, tourism, and The scenic and charming Bacon Street.

Sichuan University is the cultural ark of Ba Jin, Guo Moruo and Wu Yuzhang, and is the pride of Chengdu with its outstanding literary talents.

(Looking at the model, I was in awe, it’s so fucking big.) And Wangjiang Pavilion, facing the sun, moon, river, listening to the wind and hearing the waves, integrated the vicissitudes of the years into the eyes of Lotte, raising optimistic and progressive children of Tianfu.

In this prime location, Greenwich City begins to open up the interface for your wonderful life. This is a sufficiently "huge" system, with various types of businesses, as well as extremely high-end private gardens and apartment types. Covering an area of ??200,000 square meters, in Chengdu’s current market atmosphere dominated by multi-storey and small high-rise buildings, high-rise luxury elevator apartments are surrounded by rich and diverse commercial facilities. However, commercial and residential projects are completely separated, which makes it difficult to face the market. There is no pressure. How to conquer the market is another problem that China Overseas people will face. Near the road, there are also small apartment and office building projects.

An interesting phenomenon is that there is a commercial project opposite Gecheng that has been sold out. The commercial atmosphere on the roadside of the project has taken shape, with people and environment, but the side facing Gecheng is completely a construction site. , it is impossible to become a market in a short period of time, but the price on the side facing Gecheng is extremely high! A few people who were buying and selling together snickered: It seems that investors in shops really value the future.

China Overseas International Community: Your future is not a dream

On July 28, the "Chengdu Land King" officially signed a contract, which means that China Overseas will begin to cultivate this mysterious and tempting area. We specially drove to inspect the entire land. The traffic environment and atmosphere along the road were very harmonious. The land was square and flat, with a planned area of ??1,988 acres. The surrounding grasses were luxuriant and the summer flowers were brilliant. Some areas were covered with lush native vegetation. There is a small river flowing through the land, and we are naturally surprised and eager to preserve the native trees and rivers. Looking at the water plants floating slowly in the river, I wonder, will these fish still be there in the future?

I specially visited the adjacent Lianghe National Forest Park. The project is already under construction. Many large trees and tree species have been planted in the soil and are growing. Small buildings with white walls and black tiles are also hidden among the trees. Among the green trees, the forest orchard covering an area of ??more than 5,000 acres will be a huge green lung for Zhonghai International Community! This lung is a bit too big, it’s simply...

It’s an opportunity, it’s a challenge

The planning and sales staff of the Chengdu company are very busy. Even the administrative public relations department is the most Busy one - the reception tasks are heavier than others! Who makes Chengdu so cute? The real estate in Chengdu is even more tempting.

Wandering around Chengdu-2

All kinds of customs are calm, humorous and spicy for life

Chengdu is a very charming city. This city is called Sichuan's treasure land, "China's No. 1 Leisure City", is filled with the rich calmness of the Land of Abundance: eating, playing, enjoying and having fun are its four major characteristics. Eat, the street is full of snacks, big restaurants, east city and west mansion, how can you say "eat"!

Play, I don’t know if calling Chengdu “Mahjong City” will get you a slap in the face, but at least the mahjong culture in this city is unstoppable (although it is said that playing landlords has been very popular recently) .

Enjoyment is not to be outdone. Teahouses and foot-washing houses are everywhere. People who know how to live will enjoy life, and living in spicy Chengdu, how can you say "shuang"!

Kai Tiao, I am talking about Beijing's "Kai Shao". Beijingers like to say it, but it is a bit poor and sour. However, Sichuan's cultural style is more optimistic, and there are too many witty sayings among the people. , slang and colloquial education, I remember a classic popular education:

Regarding family planning: If we give birth to a son but the land cannot give birth to a son, we always have more children, but what should the land do? This is the slogan seen on the courtyard walls of ordinary rural areas, so I have to marvel that the literary talent in Tianfu has become a folk custom.

A Calm City

Calm leisure is the first of all Chengdu's customs. The days are slow and Chengdu people enjoy their happy time leisurely. I remember listening to a company CEO in Chengdu: The company recruited a new administrative director. After passing the assessment and fierce competition, the young man got the position. However, after working hard to pass the three-month probation period, the young man still came. After resigning, the leader was puzzled: Didn’t he get started at work? And it is said that your income here has doubled compared to before. The boy replied that his income has doubled, but this way of working is too stressful. I haven’t played mahjong in more than three months.

You can’t have both mahjong and a good job, but mahjong should not be forgotten. This is Chengdu’s rich mahjong style.

When it comes to eating, Chengdu is also undoubtedly the number one city, with hot pot cities, snack bars, and restaurants all over the streets and alleys. What’s even cuter is the naming of the dishes in Chengdu: Zhong Shui Dumplings, Long Chao Shou, Lai Tang Tuan, and Tan Yutou. They all have names and surnames, as well as the names of the restaurants: Three Ears Hot Pot, Pig Pen Hot Pot, Mouse Cave%￥@ is full of fun, and the place names are also interesting and simple: Five Stones, Jiuli Di, Jiutian Tower, Jiuyan Bridge, Immortal Tree, Qinggang Bao, Hongpailou, Qingyang Palace, Liu Family Courtyard , Wangjiayuan, Gaosuntang, Yingmenkou, and Beijiaochang. Although there are cultural and political traces such as Wuhou Temple, Jinguan Bridge, and Qintai Road, they cannot stop the leisure and calmness of Chengdu.

Proud real estate

Chengdu’s high-rise buildings and communities have brought too many modern business and urban language formats, such as Luyang New Village, Xintiandi, Hyatt New City, and Urban Garden. category, and the second and third rings on the map are just like the Bagua map, constantly pushing away the urban edges of Chengdu.

In addition to the foreign real estate project names, the housing in Chengdu originally had a kind of exquisiteness. Coupled with the market expansion of various foreign developers, the result is: this quaint city with its own style has become Be both open and contented.

Compared with the sophistication of housing construction in Chengdu, housing prices in Chengdu are not high. According to data from the Chengdu Bureau of Statistics, from January to April this year, the average price of commercial housing in Chengdu was 2,389 yuan/ Square meters, an increase of 196 yuan over the same period last year, an increase of 8.92%, but slightly lower than the national average price of commercial housing.

The market for small apartments in Chengdu is also very popular, called "apartments." Judging from the overall market situation, most of the properties are purchased by investors and then rented out. The usual trend in purchasing commercial housing is multi-story and small high-rises (mostly no higher than 15 floors). Chengdu feels that housing is relatively compact, but there are relatively few high-rise buildings.

Because the weather is often covered by clouds and fog, house selection in Chengdu is not sensitive to orientation. Western exposure and north-south transparency are not particularly prominent. However, for large-area houses that exceed needs, the market The level of eagerness is also very mediocre, which shows that Chengdu people are very aware of their own needs and are not blind or blind.

The business atmosphere in Chengdu is good, but commercial real estate is not as popular. This reflects the space, potential value, investment and growth of Chengdu real estate on the one hand, and also reflects the space on the other hand. Chengdu is full of unique characteristics.

A quick tour of Chengdu-3

Impressions of Chengdu real estate

In a hurry, in addition to meetings, this trip to Chengdu is just about shopping.

Fortunately, a few years ago, I went to Chengdu to have enough fun, otherwise I would have regretted it!

Looking at houses is a big hobby for me. I am as obsessed with looking at houses as my sister is. No matter how hard and tiring it is, we may not even say "no". I think that It is a kind of addiction after experiencing one's own "house viewing and buying a house" - just like an actor who is no longer on stage is still addicted to the spotlight.

But Chengdu is so tiring! Why? In Chengdu, I basically watch five games in half a day, which is similar to the rhythm of watching games in Shenzhen. But the difference is: Chengdu has many multi-story and small high-rise buildings, and the community area is relatively large. Our group visited most of the high-end community properties in Chengdu. There were more than a dozen of them, but there was only one with a battery car watching the properties! For other things, sometimes we choose not to take the car. We look around along the way and see that some projects have passed the sales period and have been occupied. But overall, the number of property rental cars is not as good as in Shenzhen. Anyway, I basically rely on walking, walking and taking the stairs.

The properties I have seen along the way are:

Generation Jinjiang Huazhai

Hyatt City

China Resources Jade City

Linjiangfengge

Haomongkok (commercial)

China Overseas Greenwich City

Lushan International Community

Vanke City Garden

Vanke Golden Home

Faith Lido Garden

Zhonghai Famous City

Blu-ray Golden Lotus (Commercial)

Zhixin Jinsha Park (commercial + residential)

Bori Urban Garden

Zhonghai·International Community

…………

< p>There is too much information and I am too lazy to sort it out one by one. Let me simply write down my impressions.

Impression 1: The heroes log in to compete in Tianfu with their own scenery

Before I went to Chengdu, I saw local media reports saying that China Overseas Real Estate is one of the strong brands in Chengdu. I was still skeptical. , after all, China Shipping’s project in Chengdu only built one China Shipping Famous City. After arriving in Chengdu, I realized that it is not so easy for external developers to establish themselves in Chengdu. For example, Hong Kong's Yindu Group built a Yindu Garden, but it has not been able to find suitable land for development. (In fact, it made many mistakes. Estimating the land situation in recent years), this group of buddies who left Shenzhen Vanke were wasted. Although Yindu Garden achieved initial success, there was nothing they could do.

Another local embarrassment is Wanda. When it came to China with great success, the media’s humorous cliche was: “Three foreigners came to Chengdu, Vanke and Wanda China Overseas.” It is said that the early scenes were very interesting, and Vanke always maintained a high profile. It started with vigorous publicity, but Wanda was even more vigorous than Vanke. Before the first project was launched, it continued the northern style: inviting celebrities and creating excitement. It is said that the sales office at the time cost 6 million. China Overseas, on the other hand, has been keeping a low profile in making products. Although the local media is also following it very urgently, its consistent pragmatic style has made it possible for China Overseas to start promoting it in the media when the first batch of open areas in the first phase of China Overseas Famous City was completed and unveiled. At that time, the three companies brought three good shows to the market: Vanke's City Garden, China Overseas City's China Overseas City, and Wanda's riverside impression. The Chengdu real estate situation was suddenly unfolded.

Although the development of foreign developers has its own difficulties, local developers are also facing considerable pressure. The local representative in Chengdu is Chengdu Zhixin. I learned from Chengdu citizens that the citizens have some affection for local developers, and Zhili strives to adapt to the market in terms of product positioning and services, and has become a representative of local developers.

Although Wanda landed in Chengdu with great enthusiasm, it almost withdrew from the Chengdu market due to "unacclimatization". Instead, new foreign developers such as Keppel Singapore, Shenzhen Great Wall, Greenland, and China Resources Land are testing the waters.

Impression 2: Amazing Chengdu’s Amazing Chengdu Real Estate

According to the recent news released by the National Bureau of Statistics, the average sales price of commercial housing nationwide in July continued to increase, and the average sales price of commercial housing continued to rise. The price was 2,724 yuan/square meter, a year-on-year increase of 12.9%, the highest increase in the same period since 1996.

In Chengdu, according to figures from the Chengdu Municipal Bureau of Statistics, from January to April this year, the average price of commercial housing in Chengdu was 2,389 yuan/square meter, an increase of 196 yuan or 8.92% over the same period last year. But it’s still far below the national average!

No wonder I secretly marvel at Jingge: Why is it so cheap!

As an inland city, housing prices are no longer comparable to those of small coastal cities. The most typical feature: to see whether a city’s real estate market is hot, just pay attention to the tertiary market! In Wenzhou, there are shop fronts for second-hand housing transactions in the streets and alleys, and there are also shop fronts that look like grocery stores in the 21st century; in Chengdu, it is very rare to find an intermediary shop.

At the same time, Chengdu has not fallen behind in terms of housing design, construction quality and art. We have seen several newer projects, and there is no other gap between them and projects in developed coastal cities except for price, and even I heard that colleagues in Nanjing have repeatedly affirmed: The houses in Chengdu are much better than those in Nanjing! Although it may be one-sided, it at least reflects that the living conditions of Chengdu people are good - they don't need too much money and live in nice houses.

Impression 3: The appreciation level of Chengdu people and the specific factors of Chengdu’s weather

Chengdu people will enjoy it, but at the same time, Chengdu people are very down-to-earth, rational and not blind. Originating from the wealth of the self-sufficient Tianfu Capital, Chengdu people have a certain character foundation for their level of shoulders. Only in Chengdu, the courtyard has become so friendly, and so many place names are Liu Family Courtyard, Chen Family Courtyard, Wang Family Courtyard... Only in Chengdu, if you don't live in high-rise buildings, you don't live in high-rise buildings. There are densely packed bungalows, and continue... Only in Chengdu... Chengdu, with so many ancient houses with simple folk customs, does not feel outdated at all...

In fact, the specific weather in Chengdu should have many specific effects: Chengdu people say that there are very few sunny days, so there is no western sun. It will affect living conditions too much, and north and south are not that important; there are more cloudy and rainy weather, so high-rise buildings are more suitable - ventilation and lighting are more adequate, but this may not necessarily be the case.

Impression 4: People in Chengdu are very leisurely when looking at houses

I remember there is a saying: Shanghai people are the best at looking at houses. They bring all the rulers and calculators to open the house with you. Forget it; Cantonese people are the most verbose when it comes to house inspections, and they can’t ask enough questions; Northerners are the most casual when it comes to house inspections. Come and buy them. If you can’t buy them, just return them. No refunds? Then let's make a fuss... I paid attention to the people in Chengdu who were looking at the houses. They were really laid-back, unhurried, unhurried and unhurried.

I must commend the following real estate sales girls in Chengdu. Not only are they all so beautiful (they must be the beautiful Juduole), but they are also very dedicated and enthusiastic. I don’t know how they think about our industry. The housekeeper who speaks Chengdu dialect, when we were directly introduced as colleagues, Tai's explanation was still detailed and serious, and even spoke pure and pleasant Mandarin; and when we stepped on the market, we never kept our eyes open. It keeps questioning your identity on you.

This is so different from Shenzhen, which is eager for quick success and quick profit.

Impression 5 likes to build model houses outside the building

Many of them are like this, but this makes me very confused. In Shenzhen, if they are built inside the building, does the area appear? The amplified suspicion is even more worrying if it is done outside the building. But a lot of them do that.