Brief introduction of Anta company

Anta (China) Co., Ltd. is a Sino-foreign joint venture and the largest comprehensive sporting goods enterprise integrating production and marketing in China. It consists of Anta (Fujian) Shoes Co., Ltd., Beijing Anta Oriental Sporting Goods Co., Ltd., Anta (Hong Kong) International Investment Company and Anta Shoes General Factory.

Anta (Fujian) Shoes Co., Ltd., the predecessor of the group company, was established in 199 1, located in Jinjiang, Quanzhou, Fujian, which is the first of the three shoe capitals in China.

For more than ten years, the business philosophy of "starting a business with peace of mind and being down-to-earth" stems from the passion of fighting for the Chinese national industrial brand. Through the unremitting efforts of all Anta people, Anta Group has developed from a regional sports shoes production enterprise to a comprehensive sporting goods enterprise group oriented to national marketing. Anta Group currently has more than 5,000 employees, with a factory building area of over10.2 million square meters. It has 6 modern production lines with computerized management, and produces more than 5 million pairs of leisure sports shoes every year.

At the same time, the statistics of China Business Federation and China National Business Information Center show that the comprehensive market share of Anta sports shoes from 1999 to 200 1 ranks first among similar products in China for three consecutive years, and it has become a fashion sports brand loved and pursued by many consumers, especially teenagers. In 2002, it was awarded the first "China Famous Trademark" by China Sports Shoes Private Enterprise.

The development course of Anta Company;

1994, Anta's logo was first hung in front of a shoemaking workshop in Jinjiang, Quanzhou, Fujian. After more than ten years of development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, the leader of Anta, was awarded "Top Ten Outstanding Youth in China" at the 17 meeting for his special contribution to sports in China.

Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which integrates the honors of "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Free Product". Sales performance ranks in the forefront of the country, and the comprehensive market share of sports shoes ranks first among similar products in the country for many years.

Anta is a pioneer of sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in China's sporting goods industry, devoted to the research of sports mechanics, aiming at improving the sports performance of China athletes and promoting the development of sports in China. "Innovation and change" is the unremitting pursuit of Anta people. In terms of scientific and technological innovation, Anta * * * has won a number of national patents and become one of the makers of sporting goods industry standards.

Anta is a practitioner of the monopoly system of sporting goods sales. In 200 1 year, Anta took the lead in establishing a monopoly system for sporting goods in China, and completed the transformation from single product production of sporting goods to comprehensive brand operation. Anta has more than 4,000 specialty stores in China, established the most complete marketing network covering the first, second and third lines in China, and has become a leader in the sporting goods industry.

Anta is a loyal partner of various professional competitions in China. The rapid development of sports in China has brought infinite opportunities to sports brands. As a loyal partner of China Sports, Anta has long supported China Men's Basketball Professional League (CBA), China Men's and Women's Volleyball League and China Men's and Women's Table Tennis Super League. Because of its support for sports events in China, Anta is known as "the engine of China League".

Reference to the above content: Baidu Encyclopedia-Anta (China) Co., Ltd.