Telemarketing speech

With the development of market economy, more and more enterprises use telephone as a sales tool. However, in the actual sales work, there are many telemarketers who can't make sales calls, and often lose the opportunity of business transaction at will. So how to master telemarketing skills and make a good sales call?

First of all, telemarketers can only "listen" to see all the reactions of prospective customers and judge whether the sales direction is correct. Similarly, prospective customers can't see the body language and facial expressions of telemarketers on the phone. Prospective customers can only judge whether they like this salesperson, whether they can trust this person and decide whether to continue the call by the voice they hear and the information they send. Secondly, in the process of telemarketing, if there is no way to interest prospective customers within 20~30 seconds, prospective customers may terminate the call at any time, because they don't like to waste time listening to things that have nothing to do with them unless the call makes them gain something. Therefore, the best sales process is that telemarketers talk about13 of the time and prospective customers talk about 2/3 of the time, which can maintain a good two-way communication mode.

Here are five tips for telemarketing:

Telephone sales skills 1, the purpose of calling is very clear.

Many of our salespeople didn't think carefully and didn't organize the language before calling. As a result, they made a phone call and found that they didn't say what they should say, and the sales purpose they should achieve was not achieved. For example, I want to call a potential customer of my product. My purpose is to let the other party know more about my products through telephone communication and have the opportunity to buy my products. With this purpose, I will design the simplest product introduction language, and then introduce the performance and price of the product according to the needs of the other party. Finally, leave a deep impression on the other party to achieve the sales purpose. So the use of telemarketing must have a clear purpose.

The second point of telemarketing skills is that the tone should be stable, the words should be clear and the language should be concise.

Many salesmen are nervous when they pick up the phone because they are afraid of being rejected. Their tone is flustered, they speak too fast and their words are unclear, which will affect your communication with each other. I often get sales calls, but I can't tell the company name clearly, say that I don't invite products, and I can't figure out the purpose, so I have to refuse. Sometimes it takes a few minutes to figure out his purpose, and then sit through his introduction and still don't understand what the product is. Therefore, in telemarketing, you must make your tone steady, so that the other party can hear what you are saying clearly, and it is best to speak standard Mandarin. Language should be as concise as possible. When talking about products, we must emphasize the tone and attract customers' attention.

Third, you must know who you are calling.

When many salespeople began to introduce themselves and their products, the phone rang once before they found out who they were looking for. As a result, the other party said that you have the wrong number or that I am not someone. There are also salesmen who make mistakes in the name and position of customers, and some even make mistakes in the company name of customers. These mistakes reduce your credibility before you start selling, and in serious cases, you will lose customers. Therefore, every salesman should not think that making a phone call is a very simple matter. Before telemarketing, you must be clear about the customer's information, and you must be clear that the caller has the right to make a purchase decision.

The fourth point of telemarketing skills, 1 minute to introduce yourself and your intentions clearly.

This is very important. I often get sales calls from the same person. I never remember his name and company. The reason is that he only introduces himself as Xiao Zhang every time he calls. The company name is very vague, and I can't remember it for a long time. In telemarketing, we must make clear the company name, our own name, product name and cooperation mode. Don't forget to emphasize your name at the end of the call. For example: Manager XXX, nice to meet you. I hope our cooperation will succeed. Please remember that my name is XXX. I will keep in touch with you.

The fifth point of telemarketing skills, do a good job of telephone registration and follow up immediately.

After the telephone salesperson finishes the call, he must make a registration, make a summary and classify the customers. Class A is the most promising. They should call back in the shortest time and try to reach an agreement. Class B is achievable and should be followed up continuously. Even dare to let customers place orders, such as manager XXX. After several communications, I have prepared five products for you. I hope I can deliver it to you today, and I hope you can remit money as soon as possible. Class c has no intention of cooperation. This kind of customer, you should call him from time to time to see what his needs are.

In addition to the above five points, there are many details of telemarketing that must be paid attention to. For example, beautiful voice, good wishes, customer's heart, timely service and so on. As long as you have the heart to do it, you will do it better and better.

Salespeople should always keep an enterprising, positive and passionate attitude and never give up.