How to do a good job in promoting corporate culture

The publicity orientation of an enterprise determines the image of the enterprise in the eyes of the public. Information promotion work not only carries the mission of knowledge dissemination, but also bears the responsibility of communication. I will share the corporate culture promotion that I have compiled with you, let’s take a look together!

The leading role of publicity work in corporate culture

The publicity orientation of an enterprise determines the image of the enterprise in the eyes of the public.

Information publicity not only carries the mission of knowledge dissemination, but also bears the responsibility of communication. Information is people's understanding of the objective world. Useful information and experience are processed into knowledge.

To be knowledgeable requires a rigorous and down-to-earth attitude, and to infect the people around you with your personality and charm. This is also true for corporate publicity colleagues. The information and publicity team is gradually formed, which is conducive to the inheritance and development of corporate culture. , which enhances the information publicity work and ultimately increases the sense of responsibility of corporate publicity personnel.

The core of the Scientific Outlook on Development is people-oriented, stimulating and mobilizing the enthusiasm and initiative of employees to actively engage in publicity work, which is a good shortcut for corporate development and publicity development. Effective institutional guarantees must be used to encourage employees to actively participate in the enterprise propaganda work.

Cultivating an excellent publicity team is the focus of corporate publicity work.

In the process of corporate publicity, it is necessary to change the past experience-based and inefficient service operation methods, use modern information technology, and absorb advanced management service concepts.

In the process of work research, corporate publicity personnel should appropriately exchange experiences with peers, gradually establish prestige in the market while improving the taste of corporate culture, and finally win the respect of customers.

Enterprises must strengthen the cultivation and publicity of new employees’ abilities, and ultimately allow employees to become learning talents. Enterprises must allow employees to receive front-line training and improve their ability to observe, analyze and solve problems, and ultimately Learn to process information about swimming.

The company’s publicity work cannot only rely on the company’s publicity personnel. All publicity personnel in the company’s organizational structure should pay attention to the company’s publicity work, and hold regular company meetings at which specific requirements for work are put forward. , thereby clarifying the mission objectives of the enterprise. The company's publicity work must achieve a unified overall release of relevant information, and maintain the image of the unit by ensuring the quality of the information. Enterprises must make full use of advanced information and media technology to grasp the trends of social reform, study the latest results, and formulate and implement feasible plans for the enterprise based on regional conditions at a glance. Through strengthening communication and understanding with peers, enterprises must ultimately establish the internal and external image of the enterprise.

To transform an enterprise’s research results into productivity, it is inseparable from the efforts of enterprise propagandists. Through the role of information media propaganda, enterprises can ultimately realize their investment in their own products and promote the harmonious and healthy development of society.

Enterprises should enhance the crisis awareness and competition awareness of publicity employees. In the process of improving the company's own publicity system, it must continuously convey the importance of corporate publicity to employees, and ultimately improve employees' service awareness. Seek development in competition.

As an important part of the core competitiveness of an enterprise, corporate culture has a lasting and long-term influence on the survival and development of the enterprise. The company's publicity work plays an important role in promoting the construction of corporate culture. Under the current economic development situation, corporate publicity work, as an organic component of corporate culture, can enhance cohesion and centripetal force internally, ultimately improving corporate quality and enhancing competitiveness.

The construction of corporate culture is inseparable from the support and cooperation of corporate publicity work, and it is also inseparable from the joint participation of managers at all levels and all employees of the company.

Corporate publicity work is conducive to promoting corporate culture construction.

The company’s publicity work should be integrated into the company’s cultural construction, which will help enhance employees’ self-confidence at work, thereby boosting employee morale, stimulating employees’ enthusiasm and creativity, and ultimately achieving the company’s development goals. .

With the continuous deepening and penetration of corporate publicity work, publicity work can promote corporate culture to enter a new realm and ultimately be sublimated.

Enterprises should carry forward advanced enterprise construction concepts in specific publicity work, and ultimately organically integrate the enterprise's core values ??with daily work. The continuous improvement of employees' ideological realm can also push enterprises to a higher realm.

Enterprises must establish a healthy culture in order to be more conducive to the development of the enterprise itself. The organic combination of publicity work and corporate culture determines the effectiveness of corporate culture construction. Enterprises must have the ability to promote their own culture in the process Positions, that is, regular window displays, blackboard newspapers and slogans. Enterprises with conditions can also set up internal radio stations and closed-circuit televisions to allow internal newspapers and periodicals to conduct cross-promotion with multiple media, allowing enterprises to ultimately compete in the market. stand out.

Corporate publicity is a special advantage in the process of corporate culture construction. The core spirit of the enterprise determines the value and concentrated expression of the enterprise in the production process. It is necessary to refine the internal spirit and values ??of the enterprise. . In the process of corporate culture construction, corporate publicity work is also the direction of corporate construction. Publicity needs to have a unique feeling and plays a decisive role.

The vast majority of corporate publicity work has a cultural and educational function. In the process of promoting cultural construction, it is the main way to strengthen corporate culture construction.

In the process of corporate culture promotion, it is necessary to achieve an overall construction, and finally carry out the work in a planned and step-by-step manner. In the process of strengthening the construction of the team of publicity personnel, the foundation of corporate culture can be consolidated and strengthened.

Organizations at all levels of the enterprise must strengthen the ideological education of employees and guide employees to establish a correct outlook on life, world view and values. While improving the ideological and moral quality of employees, they must also pay attention to the position of propaganda work function, using the guidance of social public opinion to ultimately promote the healthy development and educational significance of corporate culture.

For oilfield work, in the publicity process, it is necessary to highlight the arduousness and task of the advantages of the work, and finally establish an effective work development process, so as to achieve effective utilization of resources and specific practice of work.

(Author’s unit: Daqing Oilfield Chemical Co., Ltd.) A brief discussion on corporate culture construction and publicity work

Corporate culture is the business philosophy, business purpose, and operations formed by an enterprise in its production and operation activities. The sum of policies, business image, values, etc. is the fundamental expression of corporate individuality and the soul of corporate survival, competition, and development. As an effective carrier of corporate culture, corporate publicity plays a very important role in the process of building and promoting corporate culture. It can enhance cohesion and centripetal force internally, establish corporate image externally, improve corporate quality, and enhance competitiveness. Improving corporate culture construction is inseparable from the support and cooperation of corporate publicity work, and it is also inseparable from the joint participation of corporate party organizations, managers at all levels, and all employees.

1. The relationship between corporate culture and publicity work

Corporate culture has many functions, one of which is very important is the guiding role, that is, guiding corporate employees to the established goals. Let the company's goals and beliefs be deeply rooted in the hearts of employees, so that employees can form a first-class understanding of the company's goals, turn them into beliefs, and develop a strong sense of mission, honor and responsibility, so that they can consciously do their best to do their jobs. The direct purpose of corporate culture construction is actually to improve people, shape people, enhance the overall quality of corporate employees, and improve the overall functionality of the company. Like the spread of all culture, the role of corporate culture also needs to be fully exerted through effective publicity. The quality of publicity work directly affects the construction of corporate culture and is related to whether corporate culture can play its role in mobilizing the enthusiasm of employees, thereby affecting the survival and development of the company.

1. We must attach great importance to corporate culture construction and publicity work from an ideological perspective

For a long time, many people have some misunderstandings about the importance of corporate culture and publicity work. Few people unilaterally believe that corporate culture and publicity work is just about shouting slogans, holding activities, compiling internal magazines, and holding conferences to activate the atmosphere and boost morale; even a few people believe that as long as we do good scientific research and do a good job Management and production are enough, culture and publicity are secondary and dispensable.

In response to this concept, we must truly raise our awareness of the importance of corporate culture and publicity work from an ideological perspective, and improve and improve it from a system perspective, so that we can use them to enhance the cohesion and combat effectiveness of the company internally and establish a good corporate brand externally. , the role of improving corporate image.

1. Deeply understand and understand the connotation of corporate culture and publicity work, and realize that effective publicity is a necessary prerequisite for carrying out corporate culture construction. It is necessary to realize that corporate culture and publicity work is to "build momentum" and to form a kind of ideological consciousness throughout the enterprise: recognizing that corporate culture theory is a qualitative leap from traditional management theory and behavioral theory. an advanced management theory. The cultural management method suitable for the enterprise, as well as the effective and in-place publicity work, are a strong guarantee for the enterprise to implement all-round management, help improve the operating level of operators, create a good development environment, and enhance the core competitiveness of the enterprise.

2. The importance of corporate leaders is the key to promoting corporate culture construction and publicity work. Corporate leadership should be the advocates, managers and demonstrators of corporate culture. On the one hand, the company's publicity work is carried out under the direct leadership of the company's party and government, and plays a very important role in promoting the construction of corporate culture. On the other hand, corporate propaganda work can integrate advanced party culture into corporate culture construction, thereby ensuring that corporate culture develops healthily in the right direction. Without the active participation of business leaders, the unified construction of corporate culture and publicity work can easily become a mere formality and cannot be promoted in a sustained manner. The current practice of our office is to merge the publicity department and the cultural work department into cross-functional offices, which is very beneficial to the organic combination of the two.

3. We must realize that employee participation is an effective implementation of corporate culture construction and publicity work. Employees are the main body of corporate culture construction. Corporate culture construction focuses on the all-round development of people, which can subtly affect the thoughts and behaviors of corporate employees; corporate publicity work attaches great importance to people's spiritual strength, and the main emphasis is Giving full play to people's subjective initiative has the most common link between the two, that is, the final subject and destination of work practice are enterprise employees. If only the leaders of the company are advocating and demonstrating without the participation and efforts of employees, the expected goals will not be achieved. Only by continuously improving the quality of employees and fully embodying the people-oriented spirit of corporate culture management can the corporate culture construction be benign and sustainable. , develop healthily.

4. Establishing a learning organization is the fundamental guarantee for promoting corporate culture and publicity. With the advent of the knowledge economy, higher requirements have been placed on the knowledge level of individuals and enterprises. Cultivating employees to continue learning is an important principle to ensure the vigorous development of corporate culture construction and corporate publicity work. Practice has proven that the most successful companies are learning organizations, which not only have good performance, strong competitiveness, strong vitality, and the most vitality, but more importantly, can enable employees to gradually and subtly influence their minds in the process of learning. , sublimate the value orientation of life. The group company also clearly proposed in the "Several Opinions on Strengthening the Construction of Corporate Culture of ** Co., Ltd." to strengthen the construction of a learning organization, requiring the improvement of the overall quality of employees and the cultivation of the "Four Haves" (bottom line, responsibility, personality, and belief). , "Four Meetings" (knowing how to learn, know how to execute, know how to innovate, and know how to communicate), and "Two Health" (physical health, mental health) staff team, strengthen honor management, highlight the role of demonstration and leadership, and promote the all-round development of people.

2. Based on the actual situation of the enterprise, build a distinctive corporate culture and cultural propaganda position

1. Condensate the unique corporate culture of the enterprise. Corporate culture is a mirror and a flag for an enterprise's external publicity. It can display the positive things of the enterprise and express the core values ????upheld by the enterprise so that the public can recognize and recognize it. The shaping of corporate culture and personality should be combined with the specific circumstances of the enterprise and highlight the differences in corporate values, entrepreneurial spirit, and business philosophy. Our %%************, formerly known as *********, has a history of more than 50 years, has cultivated an excellent culture, and accumulated a good tradition. While inheriting and carrying forward, the group company continues to pioneer and innovate, gradually forming its own unique core concepts and entrepreneurial spirit, and carries out the construction of sub-cultures such as humanism, innovation, integrity, quality, safety, and brand culture, and gradually improves the management system , improve management efficiency.

As a secondary enterprise of the group company, according to the group company’s overall plan and requirements for corporate culture construction, our institute has established an organizational leadership mechanism for corporate culture construction, and based on the actual development, we have integrated and innovated the original corporate culture, and gradually formed The corporate mission of people-oriented and harmonious development; the corporate spirit of rigor, truth-seeking, innovation and efficiency; creating a scientific and technological leader integrating scientific research and development, scientific and technological services, scientific and technological industry, project contracting, technology and trade, and logistics services. type enterprise. The technological innovation base of the civilian medical equipment industry; the main technical service provider for the industry's scientific and technological progress; the main technical service provider for medical technology application and medical safety; civilian medical equipment production equipment and key materials The corporate vision of a major manufacturer; the management and business philosophy of taking innovation as life, talent as the foundation, management as the foundation, market as the guide, and competition as the catalyst for growth.

2. Build a cultural propaganda position with corporate characteristics

The construction of a corporate culture propaganda position is an exploratory task and will never end. It is necessary to gradually grasp the laws of corporate culture construction, base on the actual situation of the enterprise, combine corporate cultural propaganda work with solving practical problems of the enterprise, combine it with production and operation management, ideological and political work and spiritual civilization construction, and create a cultural propaganda position with distinctive characteristics of the enterprise .

Establish a high-quality cultural propaganda team. To strengthen the construction of corporate culture and give full play to the prominent role of corporate culture propaganda, we must have a cultural propaganda team that is efficient, capable of fighting tough battles, and conscientious. It is necessary to combine the needs of corporate culture construction, start from the basics, and continuously strengthen team building. By strengthening guidance and supervising implementation, publicity personnel are encouraged to perform their duties and do a good job in publicity work in a down-to-earth manner.

Create a strong cultural atmosphere. It is necessary to carry out corporate culture publicity work through multiple channels, multi-angles and multi-levels to create a strong corporate culture publicity atmosphere. Promoting corporate culture requires the participation of all employees. We must always adhere to the policy of "from the employees, to the employees", formulate a unified publicity strategy, and use publicity positions intensively, so that the company's publicity work can be influential and radiate widely. It is necessary to innovate working methods, enhance pertinence, and use popular and lively forms to guide the promotion of corporate culture.

Improve the corporate culture publicity and evaluation mechanism. It is necessary to establish an evaluation and incentive mechanism for corporate culture publicity, incorporate corporate culture publicity into the performance evaluation system of business operators, and regularly evaluate the effectiveness of corporate culture publicity. The design of the assessment content must be consistent with the work content of corporate culture construction, and must be formulated or designed according to the corporate culture construction and development plan. The assessment standards must be specific and rationalized to ensure the orderly and smooth development of corporate culture promotion and assessment activities, and the assessment results must reflect fairness, objectivity and rationality.

3. It is necessary to achieve an organic combination of corporate culture and publicity work

Corporate culture can shape the corporate image, and corporate culture also requires in-depth publicity work to display and spread its ideas. . Establishing a good corporate image requires the support of corporate culture and active and effective publicity. In the process of enterprise development, from management style to leadership level, from technological research and development to marketing, from employee quality to product quality, from hardware investment to software development, all cultural factors permeate and reflect the corporate image. All these require a high degree of unity in corporate culture and publicity work. Just imagine, if corporate culture and publicity work stick to each other, it will not only be detrimental to the promotion of the company, but also cause visual confusion to the public and interfere with the in-depth understanding. Not only will there be no synergy, but there will also be side effects of separation of forces. Therefore, corporate culture and publicity work must be unified in content and form, and must be organically combined.

1. Corporate culture is a complex, consisting of four levels: concept, system, behavior and material. Any successful enterprise must refine and summarize a unique corporate culture that is suitable for the enterprise, refine it from the concept, system, behavior and material levels, and maintain a high degree of consistency at these four cultural levels. At the same time, when formulating annual work plans or short- and long-term plans for publicity work, the content of corporate culture should be included, and carefully planned and designed, so that the two blend with each other in content, have correct orientation, and have distinctive personalities, and truly Make sure the two are in sync.

2. To give full play to the combined effect of the two, it is necessary to make a fuss about the form. Corporate culture can be used to display and convey corporate philosophy to the public through, for example, corporate image, advertising, logos, trademarks, brands, product packaging, internal and external environmental layout of the company, etc., and to expand the visibility and reputation of the company and its products. Corporate culture can also be promoted through the following channels: The first is the conference promotion channel. Such as economic work meeting, administrative work meeting, party work meeting and other meetings to spread the process. Because every meeting itself is a working process, a learning process, especially a group learning process. It spreads corporate values, rules and regulations, and behavioral norms, and also spreads judgments on corporate material culture and spiritual culture. This is exactly the process of "corporate culture" and "corporate people". As this kind of activity is carried out repeatedly, the cultural concept of the company gradually penetrates into the blood of the company's people. The second is daily management and promotion channels. For example, the corporate code of conduct is to use daily management to spread and shape the culture and image of the company. The third is the promotion of education and training, such as various trainings for employees. The fourth is media promotion channels, such as various reports on the company in newspapers, the Internet, and television. Finally, a very important way is the event promotion way. Spread and penetrate through various cultural activities organized by the enterprise. Such as "two excellences and one first" evaluation and commendation, "technical competition", "safety drills", "job training", "essay activities", "speech contest", "sports meeting", "artistic party" and other rich and colorful activities kind of activity. This approach is the easiest to transform the level of consciousness (such as cultural concepts) into the level of action, and ultimately achieve corporate cultural awareness.