Catering poster design quotation-restaurant slogan design

What are the items in catering vi design?

Zhonghui Design (professional logo design company) answers:

VI (VisualIdentity) is the visual image design of an enterprise. It aims to unify the corporate image and improve consumers’ recognition of the enterprise. awareness and trust. As a service industry, catering companies need to operate excellent VI systems to attract and retain customers. A first-class catering VI design needs to include the following main parts:

1. Logo design:

The logo is the core element of the catering VI system and should be simple, easy to recognize and easy to remember. and represent the uniqueness of the brand. It can convey brand concepts and culture through elements such as color, shape, font, etc., and has strong recognition and recognition.

2. Color system:

Color design is an integral part of the VI system. The correct color scheme can increase consumers' favorability towards the brand, form an impression of the brand, and stimulate purchase desire. Catering auditory systems pursue more bright and refreshing colors, such as blue, yellow, green, etc.

3. Design specification manual:

The design specification manual is an important code document in VI design. It can stipulate the use of logos, combination examples, color usage, and font types. and size elements. The absence of manuals or VI specifications may cause the company to lose consistency and stability in visual communication, thus affecting the brand image.

4. Store design:

Store design needs to implement the entire VI system, perfectly integrating the restaurant’s decoration, space layout, trademark logo, color tone, fonts and advertising information, etc. Present a consistent, professional brand image to consumers, creating a clear and lasting memory.

5. Advertising marketing design:

In addition to store design, there are other forms of VI marketing and publicity strategies, including posters, soft articles, etc. These means can help consumers strengthen their connection with the brand and enable them to better remember the brand.

6. Clothing design:

Finally, the salesperson’s clothing should be consistent with the company’s VI style, including work uniforms, LOHOT shirts, etc. Restaurants can also use this method to allow salespeople to help convey the brand spirit and enhance the atmosphere.

In summary, catering VI design is crucial to enhancing brand value and image. Only thoughtful and thoughtful design can build Lenovo’s profound brand image, attract customers, and improve consumer loyalty. goal.

Original logo design work by Zhonghui Design