How to Optimize the Home Page of Enterprise Website

Key points of website homepage optimization:

1) The header of the website is above the fold, which runs through all pages of the whole website, so it is very important to optimize the details of the website header. It usually includes company logo, slogan, contact number, website navigation, company publicity map, etc. If the logo is made of pictures, you need to bring the keywords of website search in the properties of the pictures, and add domain name hyperlinks in the logo for users to browse and return to the home page.

2) The second screen in the main part of the website needs to display the most important information here for users to click to learn more about the service!

3) There are emotional links, addresses and telephone numbers at the bottom of the website.

4) On the basis of these three elements, check other image attributes and pay attention to using codes.

5) Simplify the codes on the homepage, reduce the codes such as scrolling pictures, flash and automatic video playback, and rename them as fixed recommended content.

02

The optimization focus of the Columns page: The columns page is the most important page after the home page, and related derivatives of keywords can be set. If the home page is set to "Baidu", then the classified words such as "Baidu News", "Baidu Know" and "Baidu Experience" can be set on the column page to avoid title repetition and conflict with the home page.

03

Focus on the optimization of content page: the content page is located at the bottom of the website hierarchy and is also the target conversion page. Those who really need and are interested in enterprise products or services will definitely learn more information through the content page. Therefore, the focus of enterprise website optimization falls on the content page.

The content page can be processed in detail in the following ways.

1) refines the title of the content page, which is closely related to the target user's search.

2) In the content introduction part, supplementary introduction is made from multiple angles, and the content is organized around the knowledge points related to the content title. The number of words can be roughly 300~800.

3) Analyze such content pages in the current industry and other websites, and enhance the user experience of the pages through pictures, videos, customer witness, PPT, PDF, comments, likes, collection and sharing.

04

Next, I will introduce you to a very practical operation method when optimizing web page code in the process of website maintenance. Use Firefox browser to open the website that needs optimization details, and then press F 12 on the computer, and the web page source code will appear. Note that you need to click the arrow at the position of the number 1 in the figure below, and then click the position 2 where you need to view the web page, and the code part of the number 3 will appear, behind the code part below. If you have an FTP management tool for the website, you can download the code to your computer through the tool, modify the details, and then transfer it to space. Some pictures need to be modified manually. It seems a little difficult, and it's easy to operate by yourself. You don't need to know the program, know the art design, and optimize the details. If you can type, you will modify it.

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Summary: Enterprise website optimization is a simple and important daily management and maintenance work, but it takes a lot of time, so