Wonderful advertising language and analysis of more than three articles.

1. Levi Cowboy: Different coolness, same pants.

Levi's jeans is the earliest jeans brand in the world, and its brand has always been displayed in a personalized image. In this slogan, the first four words and the last four words echo each other, "different" corresponds to "same" and "cool" corresponds to "pants", and by using the method of comparison, it expresses the effect that everyone can express their personality by wearing Levi's jeans. Among them, "cool" and "pants" are the same as "cool", rhyme with eight characters, are catchy and full of humorous sense.

Intel: Equip computers with Pentium cores.

"Give the computer a Pentium kernel" is a pun. The homonym of "core" and "heart" refers to the computer chip, which means that the computer also has a heart, and it is full of vitality after being loaded with the chip. The word "Pentium" vividly highlights the brand with anthropomorphic rhetoric, and appropriately embodies the function and surging driving force of Pentium microprocessor.

3. Microsoft mouse: roll if you can't help it.

This slogan is so unusual that it reveals wisdom in cunning. "Roll" not only vividly implies the flexibility of Microsoft mouse scrolling, but also creates a brand with distinctive personality by using intelligent language. "I can't hold it" is an anthropomorphic rhetorical device, which gives the mouse this mood and state, and reflects the user's state of using the mouse with joy from another side.