What is the reason why Jinyou Tiao was sued by Jinri Toutiao?

A few days ago, a store called "Today's Youtiao" was sued by the parent company of "Today's Toutiao", triggering heated discussions among netizens.

Currently, the case will be heard in public at the Guangzhou Intellectual Property Court on September 11. It is worth noting that Henan Today You Tiao Catering Management Co., Ltd. has currently applied to register the trademarks of Today You Tiao, Today Soy Milk, Today Douhua, Today Noodles, Today's Pancakes, Kuaishou Cake and other trademarks. The international categories include: convenience food, catering and accommodation, etc., trademark status Most of them are waiting for substantive review.

Five months ago, a breakfast shop in Henan called "Today's Youtiao" attracted the attention of netizens. Countless netizens joked that they eat "Today's Youtiao" during the morning rush hour and pass the time by watching Today's headlines. .

Searching for "Today's Youtiao" stores on Dianping, the results show that there are 3 stores in Zhengzhou, with the highest-rated store at 4.32 points.

Some consumers commented after purchasing:

? I saw today’s fried dough sticks on Toutiao. The first consumption experience was particularly pleasant. Every detail of ordering has its own jokes. When ordering, They all wanted to laugh out loud. ?

?Based on the name, I have to go and try it. It tastes good and is cleaner than many small shops. ?

Since the store decoration and logo are very similar to those of Toutiao, Toutiao also changed the slogan of Toutiao from "What you care about is Toutiao" to "Those who care about you are good You Tiao". Even the menu is designed based on the Toutiao APP interface. Therefore, "Today's Youtiao" breakfast shop has been popular for several months thanks to the popularity of Today's Toutiao.

Industrial and commercial information shows that Henan Today You Tiao Catering Management Co., Ltd. was established on May 13, 2020, with a registered capital of 1 million yuan; Henan Barbecue Food Co., Ltd. was established on October 16, 2017, with a registered capital of 1 million yuan. 1 million yuan; Jinri Youtiao Breakfast Shop in Jinshui District, Zhengzhou City is an individual industrial and commercial household. The approval date is June 16, 2020, and the operator is Zhao Yadong.

It is said that the first store made a profit of more than 400,000 yuan in March after opening, and it has also started chain franchises and discussed cooperation with a certain group. Such a high-profile business approach has aroused dissatisfaction from Toutiao. On September 11, the Guangzhou Intellectual Property Court held a hearing on a trademark ownership and infringement dispute case. The plaintiff in the case was ByteDance, the parent company of Toutiao, and the defendant was "Today You Tiao".

The current case trial process is a non-litigation preservation review. The cause of the case is trademark ownership and infringement disputes. The case number is: (2020) Guangdong 73 Bank Security No. 1. The defendant is Henan Today You Tiao Catering Management Co., Ltd., Jinshui District Zhengzhou Youtiao Breakfast Shop, Henan BBQ Food Co., Ltd.

In fact, in the fried dough sticks shop, he also got involved with Wang Sicong and changed his hot dog eating avatar that was popular all over the Internet to look like eating fried dough sticks.

On social media, some people joked that this is really a bottomless way to gain popularity. Whether you can also apply for today's spicy noodles, etc. may be intentional, and the purpose is not to determine whether you can actually successfully apply or be sued. Generate attention.

Zhang Xinya introduced that he has been engaged in the catering industry for 5 years. In May this year, he established Today's Youtiao Company, which now has three stores in Zhengzhou, selling bean curd, soy milk and youtiao. After being sued by Toutiao, he was a little confused, but he has actively responded to the lawsuit and the verdict has not yet been announced.

As to why he should use Toutiao, Zhang Xinya explained: I use Toutiao APP every day. I am a loyal user of Toutiao. I like its style and love to read the news on it. When I opened a fried dough stick shop, I found someone to design it like this, but I didn't expect the defendant to infringe. If I am judged to lose, I have no choice but to face it. ?