I.T’s brands

I.T's brands include A.P.C., Gareth Pugh, Helmut Lang, Hussein Chalayan, Viktor & Rolf, Tsumori Chisato and ZUCCa, etc.

I.T is a large-scale Hong Kong-funded high-end clothing chain. The origin of I.T can be traced back to a simple concept, which is to meet the consumer needs of young people with fashionable styles. As early as 1988, I.T had taken the lead in introducing many European clothing brands that were not very common in Hong Kong at the time, and thus quickly became a fashion mecca at that time.

After more than ten years of development, it has received support and support from many fashion enthusiasts. In 1997, it was officially renamed to its current name and gradually developed into one of the largest fashion groups in Hong Kong. Listed on the Main Board of the Hong Kong Stock Exchange in 2005. I.T Group owns numerous fashion brands, which are known for their avant-garde, diversified and trend-setting styles, catering to the needs of people of different ages and styles. The clothing categories range from international high-end fashion to Japanese young fashion brands sweeping Asia.

I.T Group’s import business is mainly divided into two categories: English I.T and i.t. Most of the fashion brands operated by I.T come from master brands from all over the world, such as A.P.C., Gareth Pugh, Helmut Lang, Hussein Chalayan, Viktor & Rolf, Tsumori Chisato and ZUCCa, etc., which can be found at Hong Kong I.T. China I.T also sells Alexander at the same time McQueen, Balenciaga, D&G, DSquared2, Comme des Garcons, Mercibeaucoup, N.Hoolywood, Neighborhood, Maison Martin Margiela, Y's, KENZO and other top brands, coupled with avant-garde and innovative store design, I.T has become a star and fashion lover of all walks of life. The trendy destination of choice.

The development history of I.T Group

In November 1988, Shen Jiawei and his sister Shen Xiuhui opened Green Peace in Queen Elizabeth Building, Causeway Bay, Hong Kong, selling British Dr. Martens leather shoes and products that were very popular at the time. Levi's 501 jeans. The store continued to expand. In 1997, because the store name was the same as the environmental organization Green Peace, Green Peace changed its name to I.T and continued to operate. I.T was listed on the Hong Kong Stock Exchange on March 4, 2005. I.T Company and another Hong Kong-listed Xuri Enterprise jointly established Xuri Yitai Company to jointly develop business in Hong Kong, Macau, Taiwan, and mainland China. There are more than 180 stores in various places. The full-year retail performance in 2008 was HK$2.021 billion.

In January 2011, I.T acquired approximately 90.27 shares of Nowhere, the holding company of the Japanese brand A Bathing Ape, for 230 million yen (approximately HK$21.85 million). In July of the same year, Shen Jiawei said that due to the heavy pressure to increase rents, he did not rule out closing some stores in Hong Kong in the future. However, he emphasized that the prices of his products would not increase in the short term due to the sharp increase in rents, and he hoped to offset the impact by increasing business. He also pointed out that rental growth in the mainland has also reached double digits, but the growth rate is lower than that in Hong Kong. In the future, more branches will be opened in Hangzhou, Nanjing, Tianjin, Shenzhen and Guangzhou.

Reference material Baidu Encyclopedia: I.T