How do enterprises do well in network marketing?

Why can't enterprises do well in network marketing promotion? Here are some simple suggestions:

I. Website design

The website is ready, whether it is outsourced or done by your own team, you should pay attention to it. What you do must stand out from others! For example, there will be a mobile banner advertising industry at the head of the website. What is their slogan? They are based on top strength, casting the future with brands, building their careers with integrity, taking quality as the foundation, and so on. These advertising words are almost used up! There is no attraction, it should be said that the audience's eyes are almost seeing cocoons. In important pages, advertising space, product introduction pages, bidding pages, these very important pages with high page views, we must highlight the characteristics, where is your own enterprise higher, show our competitiveness, and don't say so many useful nonsense. Long-winded introductions will also disgust users, and user experience is also a very important link.

Second, the website maintenance

Most corporate websites are hardly managed, and a large proportion of these corporate websites are not updated for a long time. Now, the market of enterprise website construction is becoming more and more fierce. Although most services of most related service companies still rely on traditional relationships to develop, if you really want to do a good job in enterprise website construction, you'd better practice more real kung fu so that enterprises can truly feel the benefits brought by the website.

Three. Website promotion

At present, most corporate websites hardly do promotion, but now many companies have joined the website promotion in order to find more attractive selling points. And their so-called promotion is just the search engine login of several major websites. Spent a lot of money, with little effect.

Fourth, website optimization.

Generally speaking, it is not recommended to bid while optimizing, but if an enterprise has just started, it always wants to invest a little first and make achievements before it can be rewarded. We can also understand the psychology of the bosses, so at this time, bidding is the main thing, supplemented by optimization.

Verb (abbreviation for verb) online and offline cooperation

Online and offline must work closely together. Many enterprises just have irregular systems, the salesmen don't cooperate and take orders privately. Enterprises must attach importance to these systems and formulate strict systems. Every time a clue is provided online, it should be tracked offline in the fastest time, and the tracking report data statistics should be done well.

Sixth, comprehensive coverage.

Where there are users, that is, where marketing is going, it covers Weibo, WeChat, QQ space, post bars, forums and other places where users are highly concentrated. Of course, there are many other tools, such as micro-movies, portal media including focus media's frame advertisements, etc., which are all used to the extreme.

The traditional marketing idea is to study the market demand and changes according to the supplier's vision of products, mainly including products, prices, channels and promotions. In the network era, it focuses on the consumer-oriented market, including consumers, costs, convenience, communication and other factors. Taking the customization of Xiaomi as an example, enterprises should not only meet consumers' own needs, but also provide better goods and services.