Where to get the Xinxiang City mascot?

Do you still remember "Xin Xiaojue"? At the Xinxiang WTT World Cup Finals 2022 held at the end of October, as the mascot of the competition, it was widely praised and loved by citizens and friends as soon as it was launched. It was also deeply loved by foreign table tennis players and coaching staff, and was snapped up at the scene. Empty.

On December 7, Xinxiang City held a press conference on the official mascot IP image. Vice Mayor Li Ruixia announced that "Xin Xiaojue" was officially "promoted" to the official mascot of Xinxiang City.

"New Xiaojue" is based on the treasure of the Xinxiang City Museum - Niu Shoujue. It is the first prize work of the 2022 Xinxiang City Cultural Tourism IP Creative Design Competition.

The appearance of the new Xiaojue adopts the shape of an ox, with sky blue as the theme color, and the head decoration is a paper pattern, which is taken from the bronze mirror of Shanbiao and the Warring States Period with water and land attack patterns, and the horns are in the shape of a crescent. , the leg decoration is Zilongding cloud pattern decoration. Xin Xiaojue abandoned the traditional mascot design routines and developed the template entirely with local cultural elements. His big bright eyes and naive demeanor make Xin Xiaojue's image cute, smart, and cheerful. It is also more people-friendly, three-dimensional and lively.

According to reports, Xin Xiaojue mainly highlights two cultural styles of Xinxiang: one is the image of "ox", which symbolizes Xinxiang's long farming culture and the birthplace of farming civilization; The English word is "NEW", which is homophonic to "cow". "In recent years, Xinxiang has been affectionately called 'New York' on the majority of online platforms. We hope that Xin Xiaojue and Niu Xiaojue will make Xinxiang 'cool' and 'new'," said Li Ruixia.

After the Xinxiang Cultural Tourism IP Creative Design Competition was launched at the end of 2021, it received participation from more than 20 provinces and cities across the country, more than 20 universities, more than 200 units and studios, and more than 5,000 submitted works. Multiple servings. During the online selection stage, 310,000 votes were received, and the number of clicks on the event link reached 2.95 million. After the online selection, the competition organizing committee selected the top 50 in the three categories of cultural and creative products, IP city image spokespersons, and cultural tourism slogans, and the top 150 shortlisted works were selected for offline on-site exhibitions.

In July this year, the competition organizing committee invited senior experts in the fields of design, culture, art and other industries inside and outside the province to conduct the final expert review of the works collected in the competition. Combining the results of online voting and expert review, 14 works won the first, second, and third prizes, and 35 works won the expert nomination award. Among them, "Li Chengchao's "New Xiaojue" in the IP City Image Spokesperson Group won the first prize. award. After deliberation and decision at the 102nd executive meeting of the municipal government, it was agreed that "Xin Xiaojue" should be used as the official mascot of Xinxiang City; it was agreed that the Municipal Culture and Tourism Bureau would develop a series of cultural and creative products called "Xinxiang Gifts" based on the award-winning works.

“City mascots are the carrier and symbol of the city’s image and culture.” Li Ruixia said that the new Xiaojue has the character of “protection, inheritance, enthusiasm and alertness”, and is more cartoonish, younger and more charming. The dynamic cartoon image interprets Xinxiang's long historical and cultural heritage and spiritual outlook. It is an intangible asset for Xinxiang's urban development. It can not only enhance Xinxiang's popularity and reputation, but also enhance Xinxiang's overall impression to the outside world and citizens' belonging to the city. sense and pride.

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