What is the origin and development history of Land Rover?

The following is an introduction to the origin and development history of Land Rover: Origin: Rover (also known as Land Rover) Group was once an old British automobile company. Rover is a nation in Northern Europe and uses Rover when producing bicycles. Fu as the brand name. In 1904, the car was still manufactured under the license plate name "Rover". Because Rover is a brave and enterprising pirate nation, so what is the origin and development history of Land Rover?

Here is an introduction to the origin and development history of Land Rover: Origin: Rover (also known as Land Rover) Group was once an old British automobile company. Rover is a nation in Northern Europe and uses Rover when producing bicycles. Fu as the brand name. In 1904, the car was still manufactured under the license plate name "Rover". Because Rover is a brave and enterprising pirate nation, Rover's trademark uses a pirate ship, and the red sail symbolizes the company's fearless spirit of riding the wind and waves. Development: In 1966, Rover merged with Leyland Motor Company and became the Jaguar-Rover-Triumph division of Leyland Company. Acquired by British Aerospace in 1988. In 1989, it was officially renamed Rover Group. In 1990, it entered into technical and financial cooperation with Japan's Honda Motor Company, and was eventually acquired by Germany's BMW in 1994. At present, the automobile products produced by the group are divided into three categories: off-road vehicles, sedans and MG sports cars. In March 2000, Ford Motor Company paid 3 billion euros ($2.7 billion) to the BMW Group for all of its four-wheel drive series, including Range Rover, Discovery, Freelander and Defender.

What are Land Rover’s advertising slogans?

Each car has a different advertising slogan when it is launched. These advertising slogans can make everyone feel the characteristics of Land Rover.

Range Rover slogan:

Several of Range Rover’s advertising slogans are very well written, such as “Never ends, the peak is here”, “Challenge the limits, conquer the world”, etc. .

Advertising language:

Also known as advertising slogans, it is the product of the combination of social reality and people's living habits. Broadly speaking, it is a promotional language that introduces goods, culture, entertainment and other services to the public through various media and poster forms, that is, an advertising description. Refers to pure advertising in a narrow sense, a slogan. A good advertising language should have strong cultural and market trends. Simply put, it can be summarized and explained vividly. It is the essence of wisdom, which can penetrate deeply into people's hearts and move their hearts.

What is the origin and development history of Land Rover? @2019