Ten major trends in future tourism after the epidemic

At the beginning of 2020, a sudden new coronavirus pneumonia epidemic swept across China and spread rapidly around the world, which had a huge impact on people's lives and work. After the epidemic, people's mentality, concepts, behaviors and habits will undergo subtle changes. Affected by the epidemic, what trends will China's tourism industry develop in the future?

The epidemic has also given rise to new consumption patterns and lifestyles. For example, after the epidemic, people will pay more attention to safety-based travel methods when traveling, and will be more inclined to choose hygienic environments and safer travel product experiences as their first choice for travel.

Due to the time factor, the current travel time choices of citizens mainly focus on weekends and holidays (accounting for more than 70%). Short holidays and Golden Week are the peak times for travel, and there are huge crowds of people everywhere. The consequences are not only high travel costs, but also low travel experience and high travel risks.

After the "baptism" of this epidemic, "not getting together" and "getting together less" will become a mentality of nationals when traveling. This will promote further reform of China's vacation system, thereby optimizing vacation arrangements, fully implementing the paid vacation system, and encouraging staggered vacations. The reform of the vacation system will make off-peak travel a trend and promote the true arrival of China’s “quality tourism era”.

Drawing on the experience of this epidemic prevention and control, many tourist areas, tourist destinations, etc. will re-evaluate space capacity, facility capacity, ecological capacity, social psychological capacity, safety index, etc., and adjust their operation and management The mode is optimized and adjusted. Reservation system will become a trend and normality in tourism consumption.

Including scenic spot ticket reservations, room reservations, table reservations, vehicle reservations, tour guide reservations, etc. The implementation of the reservation system will help improve China’s tourism management level.

"On days when you can't go out, take your family on a 'cloud travel'." During the epidemic, the "cloud travel" product system launched by individual tourist areas, tourism provinces and cities, and tourism agencies has attracted widespread attention and gained With unanimous praise, online tourism has officially been brought into public view.

In recent years, virtual reality technology has emerged in the tourism industry, and is mainly used in "offline and online" tourism exhibition and sales platforms, as well as immersive experience tourism products. As VR technology matures and wireless communication technology continues to make breakthroughs, virtual tourism will become a popular new tourism format, giving the tourism industry "the wings of dreams."

The Internet has given rise to new markets. During and after the epidemic, many new products were derived using the Internet as a platform, which produced great market appeal and economic benefits. For example, cloud tourism, cloud consumption and Internet interactive consumption models have driven a wide variety of consumer products.

Health tourism, ecological leisure tourism, health tourism and sports tourism will become new consumption patterns in tourism in the new era. For example, tourist destinations that combine health care, recuperation, and vacation will attract a large number of middle-class people for leisure experience, and will also be favored by middle-aged and elderly people;

Attracting Zen meditation, Tai Chi, martial arts, and sports for health and wellness Tourism destinations with natural forests, grasslands, plateaus, wetlands and other good ecological environments will be sought after and loved by more people; with good hot spring water resources, forest science education and research, rural pastoral beauty Tourism will attract more consumers.

Cloud tourism will rise with the use of the Internet and 5G and create a large consumer market. For example, during the epidemic, people used cloud platforms to organize many mutual aid groups, recommend new travel routes, travel products and creative travel souvenirs, and achieved good sales results.

The vast number of rural tourism workers and rural governments use cloud platforms to promote and package agricultural products with local characteristics and local colors, forming many leading online live broadcast rooms and online spokespersons, generating huge popularity The benefits of "epidemic consumption" have led to many "cloud consumption Internet celebrities".

Rural tourism will gradually be accepted by more and more consumer groups.

With the construction of beautiful countryside in our country and the transformation of poverty alleviation villages, rural roads, rural environment, improvement of characteristic toilets and toilets, beautiful rural scenery, characteristic dwellings, ethnic minority customs, and unique mountains and rivers have formed many popular tourist attractions. "Punch-in place".

The continuous improvement of characteristic towns, full-flavored B&Bs, rich nightlife, distinctive services, and beautiful natural environment will attract more tourists.

After the epidemic, governments at all levels launched a series of regional tourism promotional coupons and electronic consumption coupons to attract a large number of people affected by the epidemic to leave their "homes", "yards", cities, and go to In a more lively natural atmosphere, go to the tourist environment you yearn for to experience and consume.

Various places have simultaneously launched tourism and cultural products with rich regional characteristics, attracting more outsiders to experience sightseeing.

When people see the mortality statistics of the new coronavirus pneumonia and the elderly with poor immunity and patients with basic diseases become the mainstream, "strengthening their own immunity" is the idea that comes to everyone's mind.

Where does immunity come from? The first is the external environment, the second is self-adjustment, and the third is medical care.

Therefore, the health industry, sports industry, and wellness industry related to strengthening immunity are regarded as the next batch of industrial hot spots.

Under the normalization of epidemic prevention and control, national policy support and factors such as my country's aging trend and sub-health problems have led to new opportunities for the development of health tourism. According to public data, the global health tourism growth rate in the past five years has been 9.9%. It is expected that by 2022, the market size will reach 919 billion US dollars, with a compound annual growth rate of 7.5%, and the potential market size will reach trillions.

The "Guiding Opinions on Promoting the Development of Traditional Chinese Medicine Health Tourism" issued by our country in 2015 proposed that by 2025, the number of traditional Chinese medicine health tourists will account for 5% of the total number of tourists, and the revenue from traditional Chinese medicine health tourism will reach 5,000 billion.