Why do many people take Xiaohongshu as the research object instead of Tik Tok as the research object?

The user groups of Xiaohongshu and Tik Tok platforms are not the same. There are more women who like little red books. In Tik Tok, there are many users, but they prefer men, and most of them are young people from grassroots, towns and cities.

And their slogan is different. Little Red Book: "The life experiences of 200 million people are all in Little Red Book"; Tik Tok of Byte System: Recording a Better Life, Watermelon Video: Lighting Curiosity about Life, and Today's headline: Seeing a Bigger World.

Each platform has its own characteristics, depending on personal preferences. The most important thing is: control your time, don't indulge, let the platform serve you and bring convenience.