Model model of milk tea business plan

At this stage, many college students who have just left school have chosen to start their own businesses, because they can make their own money without getting paid every month. The following is a sample model of the milk tea business plan that I have compiled for your reference only. Welcome to reading.

Model essay on business plan of milk tea (1) 1. Introduction of the project

1, project background

Xx Tea was born in xx District, xx City in 20xx. Adhering to the concept of making every cup of tea with heart and making every customer feel healthier and more delicious, xx Tea has developed from a small bubble tea shop in the business circle of National Taiwan University to a boutique fashion tea chain company with nearly 200 stores in xx in just five years. I admire Chinese mainland's long-standing tea culture, and deeply feel that although the mainland beverage market is contending, xx tea entered the mainland market in 20xx, aiming to let more people in China experience high-quality xx tea culture by providing chain service of fine tea.

2. Project introduction

"Brand is the guarantee of quality". Although some people say that they are not superstitious about brands, they still agree with this statement. Opening a branded tea shop will make consumers feel more at ease. Xx tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development, bringing the healthiest products to consumers is the pursuit of xx.

3. Market prospect

What is sold now is milk tea, which is one of the favorite drinks for young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between off-season and peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.

The target consumers of xx tea are young people and urban white-collar workers, which fits the mainstream consumers of milk tea. Its market segment is the mid-range market, with outstanding quality. With the improvement of people's living standards, the demand for quality is getting higher and higher, and inferior milk tea will inevitably be eliminated. It is an inevitable trend that milk tea tends to be quality.

Second, the industry analysis

1, industry status

The beverage industry to which milk tea belongs is constantly developing, and various products emerge in an endless stream. Milk tea develops rapidly because of its variety and changeable taste. With the emergence of bubble tea in Taiwan Province Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more picky about the quality of milk tea.

The rapid development of tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops fight price wars to win more customers; The other is the quality of high-end tea shop, which has excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle class. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.

2. Advantage analysis

(1) Milk tea is sold and drunk now. Moreover, most of the products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and additives. The main ingredients are red beans, peanuts, pearls and raisins. Therefore, while drinking milk tea, there is also a pleasure of "eating". Other drinks provide a single additive, which cannot be compared with milk tea.

(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.

(4) The technical threshold for opening a tea shop is low and the operation is simple. It can be operated in a few days after training, and there are few operators, usually about three.

(5)xx milk tea has more than 10 series and more than 100 special products, with a wide range of products and strong selectivity. Xx milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.

(6)xx milk tea has the guarantee of brand and quality, and adheres to the product development principle of "zero creamer and zero fruit powder".

Third, product introduction

Xx milk tea has developed more than 10 series and more than 100 products, which are divided into three types: cold, warm and hot, and have a market all year round. And # # milk tea will launch new products every season, as the main product of this season, to ensure the upgrading of products. Xx milk tea menu can be adjusted freely according to local actual situation and sales situation.

Fourth, the store location.

In addition to the location around the university, we can also choose shops with low cost and great value-added potential from the aspects of regional economic development trend, income level, planning and population quality, and from the aspects of passenger flow, quality and quantity of purchasing power, and quality of shops themselves. Specific reference is as follows:

1, location of regional stores

Shopping centers/supermarkets/commercial pedestrian streets in the city center.

2. Flavor food street in the dining area

Entertainment area, playground/large entertainment square/tourist resort.

Model essay on business plan of milk tea (2) 1. Introduction of the project

Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. Our shop is called "Tea Story", which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of general tea shops. It takes one year to build the reputation of "Tea Story", establish brand effect, accumulate funds, and then expand the operation to other markets through research and pilot, and obtain greater benefits. Through continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share, and form a chain of "Tea Story" tea shops.

Second, the industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Three. Product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Fourth, the store location.

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Verb (abbreviation of verb) decoration and equipment procurement

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:

1, sealing machine

Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

Generally, sealing machines are sold in places where they are sold. When buying, pay attention to the fact that the sealing film is not too thick, which is easy to seal, and it will be difficult to insert the straw when inserting. Too hard, either insert a straw, or drop milk tea on the ground, or accidentally insert a cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

Step 3: refrigerator

Usually buy a two-room freezer, half refrigerated and half frozen.

4. Cup

Plastic products, plastic bags, etc. They are all sold in the store, and the sealing machine is also sold in the store, generally 2000 boxes, not just for sale. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

Model essay on business plan of milk tea (3) 1. Basic information

1, enterprise name: Xiangcha Store.

2. Industry type: retail.

3. Organizational form: individual industrial and commercial households.

Main business scope: Engineering College Commercial Street, which is a concentrated gathering place for people.

4. Place of business: xx Engineering College, xx District, xx City

Area: The floor area is about 100 square meter.

Reason for choosing this location: Because there is no shop specializing in milk tea in the college, this location is a crowded area with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

I used to work part-time in a tea shop, and I know a little about business, but I will increase my social practice and learn this knowledge in the future.

6. Members: one operator and two waiters.

Second, the project overview

I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for my career, I have always hoped to open my own tea shop to increase my income. Many tea shops attracted me, and I was very interested in them because of my insight when I went to drink tea. According to my experience, financial situation and understanding of today's society, I decided to act cautiously and think twice before acting, because there are certain risks and I am inexperienced. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a way of life, so we plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our goal.

Third, market research.

Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent of about 3 months, labor and daily expenses, the management of tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses.

Milk tea has a good development trend and great potential. However, we should pay attention to the following points:

1, management should have characteristics. There is no market for products without characteristics.

2. Whether the quality is good and the taste is consistent. Through contact with many colleagues, we have achieved great success in this respect.

3. Small shops should also be managed professionally.

4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.

Fourth, the investigation of other tea shops.

1. Store hardware survey. It mainly includes: the investigation of the location, appearance image, building structure and operating facilities of competitive shops.

2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.

3, commodity ability survey. Investigate and analyze the complete variety, price range, quality and source of milk tea in competitive shops.

4. Shop management survey. Promotion, replenishment, display, environmental health investigation.

Verb (abbreviation for verb) business strategy

1, marketing strategy analysis

(1) brand strategy

At the beginning of the construction of the tea shop, I attached great importance to the brand. With the theme of roses, it comes from giving away roses and leaving fragrance in your hand. Make friends with you with the fragrance of milk tea!

(2) Price strategy

Tea shops strive for perfection in raw materials, packaging and service, and strive to give customers the greatest enjoyment and psychological satisfaction. Take the price route and quality route to meet the needs of consumers at different levels.

(3) Promotion strategy

Print small business cards for delivery.

Accommodation on university campus is relatively concentrated, and students are basically in dormitories, so this direction can get very good publicity effect.

post a bill

Advertisements can be posted in crowded places on campus for publicity.

Network publicity

It can be publicized on the website where our students are concentrated.

Word of mouth communication

You can increase consumer groups through the introduction of classmates and teachers.