Talking about how aluminum alloy door and window manufacturers skillfully use WeChat to absorb powder

aluminum alloy door and window manufacturers should do three things first:

①, positioning of their own products

②, positioning of user groups

③, selection of marketing platform

In fact, WeChat should not be taken too seriously. WeChat is only a tool for marketing, not the whole thing! ! ! !

For shopping malls, first of all, users come to buy things, and they can do some preferential items, such as joint merchants. When paying, scanning WeChat can immediately reduce 5 yuan. Put a booth at the counter of each merchant, so that all merchants can jointly help you promote it, which is better than simply making some prizes! Then you can push some business displays on WeChat for free. This is mutually beneficial to the business.

Furthermore, if your shopping mall is enabled with WIFI, you can put large billboards in conspicuous places, rest places, etc. "pay attention to wechat to get the WIFI password of this mall"

put a movable board at the entrance of the mall and pay attention to wechat to deliver iced drinking water, especially in summer. The wholesale price of a bottle of mineral water is about 5 cents, and some are even less. Sending 1 bottles a day is only 5 yuan, which is a good deal.

simply doing some activities such as forwarding, praising, big turntable, scratching and so on has no effect, and the user churn rate is too high. This is all done by local tyrants.

1. think clearly about the purpose before doing activities. activities are not necessary. When writing this article, I read hundreds of WeChat content during the Qixi Festival in WeChat official account, and many products didn't do activities on WeChat, such as Youku and Durex.

The process of aluminum alloy doors and windows manufacturers' activities should be:

(1). Make clear the purpose and know what you are doing it for. Otherwise, the final activity is over. Has the goal been achieved? Is the activity successful? None of this can be confirmed.

(2) On the basis of clear purpose, what channel is suitable? It is not because WeChat is hot that it is suitable for doing everything. If the way of participation is complicated, WeChat can be used as a channel for the promotion of activities, and it is not appropriate to do activities with WeChat alone.

(3). Design activity creativity and implementation plan. Activities on new media must be interesting and fun.

(4) Summarize the effect of the activity, confirm it with the purpose, and provide reference for the next activity. Aowei Doors and Windows suggested that data should be recorded for each activity as a reference for organizing activities in the future.

2. Find the exact positioning of WeChat WeChat official account, and the activities should be consistent with the positioning. For example, the positioning of my WeChat WeChat official account is brand promotion, so I suddenly come to a promotion activity, and the effect may not be very satisfactory. Because the content you have published for a long time has given the old users an expectation, the activity content should be consistent with the users' expectations.

3. The title should be attractive. If you can't write a good title, just copy the title of a popular chicken soup article and make a slight modification, and then connect it at the beginning of the activity. Users have to click in to see it before they can participate in the activity. Here, let's take Tencent's WeChat WeChat official account as an example:

The title of the article published by Tencent's WeChat WeChat official account today is: "Tencent has an intern with an hourly salary of $26, ..." At present, the reading volume displayed on WeChat is 42,778, with 5 likes. This article is about the visit of basketball stars to Tencent.

The title of Tanabata activity is: "Welfare | Let WeChat Artifact Help You Install the Most Beautiful Scenery of Tanabata", which is relatively direct, with the number of readers of 1884 and 16 likes.

Of course, not all cases can't be directly explained in the title. For example, the prize value of the activity is high, which can be reflected in the title at this time. For example, on August 22, the article pushed by Tencent WeChat was titled "Who is this iphone 6 plus for?" ",when you see that you want to send iPhone 6 plus, you may click on it. The current reading number of this article is 9534, and the number of likes is 86.

Take Baidu's example again. On August 2th, Baidu's WeChat WeChat official account published an article titled "Fancy Beating Wang: The Bride Fight" movie ticket. Send it! , the current reading rate is 815, and the number of likes is 5. The title of the activity released on August 18th is "Describe the long-distance love in your eyes in one sentence". At present, the number of readings is 6567, and the number of likes is 44.

Finally, I found that many WeChat WeChat official account love to be a title party. Although the title is attractive, the content and title are not well connected. Basically, many users will jump out immediately after clicking in.

4. Don't have too much content. The more content, the higher the cost for users to finish reading, and the fewer people click "Read the original".

5. Spend as much time as possible to make the content and style more exquisite. Many articles pushed by WeChat WeChat official account Tanabata are really horrible, which makes people have no desire to read.

More attention should be paid to some details:

The activity threshold is low

According to our target customer group, the lower the threshold is, the better, so that the enthusiasm of every fan can be fully mobilized. Some fans will forward to their circle of friends because of the low threshold, and more people will participate, so you will always be active in the sight of fans and naturally achieve the purpose of promotion.

high winning rate

since we are doing activities, we should let the fans benefit, otherwise, why should others support you? Is it because you are a business? Since we have decided to do activities, we should not be reluctant to give up money. Doing activities should make fans happy, benefit them, and the winning rate is high, and the enthusiasm of fans will be mobilized by you, so that we can help you make referrals. Another thing is that people have seen too many activities now. If the winning rate of your activities is not high, why do you attract others to participate?

attractive copywriting

We may have planned a good activity plan and activity flow, but there is no attractive copywriting. After others have a look, they are not interested in reading it. Then even if your activities are attractive, it is no use. The name of the copy needs to give others room to imagine, the beginning should attract others' desire to continue reading, and the end should allow others to participate in the activity naturally. These are all the places we need to pay attention to when planning an activity. After all, WeChat is not a traditional industry. In the traditional industry, find a host to speak on the stage and advertise on TV stations, but on WeChat, it is mainly based on words and pictures, so an attractive copy is essential.

Sustainability

The purpose of our activity is to get more customers, so this activity must not only be seen in front of us, but also focus on the subsequent activities, so that it can become a series, just like watching movies, the first, second and third films. Then our activities should also be like this. Continuous activities can make other people who have not participated in this activity continue to pay attention to us and wait for our next activity. Therefore, when planning activities, don't just focus on the present. It is best to list all the structures and contacts of several activities before preparing the copy, so as not to make people feel abrupt.

Interesting

Surrounding nerve in cats was very popular on WeChat some time ago. Why, because it is interesting, we should add interest to the event planning, and don't push out the event copy abruptly. Being interesting can make fans participate and forward the event to the circle of friends, and so on.

It's the same whether you are planning a WeChat event or a real event. If you can think and analyze carefully, then an event will be half done, and you are afraid of being careless and impatient.