How to add slogan titles to self-media videos

With regard to the title of short video, our little experience in Tik Tok this year has proved to be effective. We call it the three-second principle (how to stop a stranger in three seconds, in a word! )

From the first sight of the video picture to the sound, to the title, subtitles, etc., each user can quickly give a judgment in just 3 seconds.

A: What the hell? Cross it out!

B: Not bad. Take a look!

This step to B is just a look, and what will happen in the future depends on what the content creators do.

The cost of each user's finger sliding is very low, so we think that any video product should achieve several things in the first 3 seconds: either arouse his interest, arouse his emotion or make him think, and at the same time, we should pay attention to one thing, don't have too many thresholds, otherwise we will directly persuade him to quit.

Let's inspire you with more specific words. What could it be?

First: freshness

Freshness will always lead to curiosity, and curiosity will give people expectations. Once the expectations are not met, the user's line of sight will be firmly locked.

For example, this is a very insecure woman living alone. She will leave men's underwear and shoes at home. "

Second: * * * the feeling of singing.

In fact, we can already find that you can successfully open the enthusiasm of friends when chatting with them. What do you depend on? It is usually by talking about him or talking about things that everyone cares about that the other party will give you positive feedback.

For example, "In a hurried fried chicken shop, a piece of fried chicken fell to the ground, and the clerk picked it up, but opened the anti-foaming mask and put it in the lunch box" (several small moves related to food hygiene made users nervous)

Third: the sense of reversal

Creating an inversion of video content will always optimize the user's experience and users will become addicted. Users will expect this experience again and again, and it will continue to be sticky to your content.

Example: This is an orangutan sitting quietly on a speedboat. He is a fake. He is a spy sent by the BBC to take pictures of real orangutans. "

There are other points that I won't elaborate on. Students interested in short video content creation can subscribe to our column: 60 million poison tongue Tik Tok short video powder absorption tips to learn more about content powder absorption experience!