The luxury SUV most like GT, aston martin DBX analysis.

"The all-round rise of British men".

it seems that all ultra-luxury brands will inevitably be reviled and spurned by people from all walks of life after they decide to manufacture SUV models.

Think back to the days when Porsche launched the Cayenne, and then recall the "fallen drama" in the media comment area after Lamborghini brought Urus. Perhaps in the eyes of some "Conservatives", ultra-luxury brands should maintain their own tonality, even if enterprises are in trouble and on the verge of bankruptcy.

But fortunately, business operators often make wise decisions. They know that "love can't generate electricity, and profits can't appear out of thin air". Now the Cayenne has become a cash cow for Porsche. Lamborghini Urus often has to wait for the first half of the year to pick up the car, which shows the importance of ultra-luxury brands entering the SUV field.

As a pure British super-luxury brand, aston martin can't give up this new blue ocean.

After all, since it was listed on the London stock market in October 218, aston martin has been in a continuous downturn in sales and performance. And in 219, its pre-tax loss was 14.3 million pounds, which was further expanded compared with 218. The cash flow problem was prominent and the financial pressure was greater.

if the whole brand wants to turn losses into profits in a short time, it is necessary to introduce new models with more volume to occupy the market. It is in this context that aston martin DBX was born.

actually, DBX made its world premiere in the official residence of the British embassy in Beijing as early as November 2th last year. This is also the first time in a century that aston martin has chosen a new car release location outside Europe, which is enough to show its attention to the China market.

considering that the DBX will appear as a heavy vehicle in aston martin at this Beijing auto show, and we haven't made a specific analysis of it before, today we will have a good talk about this "unique" ultra-luxury SUV.

from the appearance, it is not difficult to find that the design of DBX is a fusion of all the essences of DBS, DB11 and VANTAGE. The iconic "big mouth" air intake grille design of DB2 prototype, which started in 1949, is the most recognizable part in aston martin. At the same time, the classic clamshell hood has an air vent design, which is a perfect combination of tradition and modernity.

In addition, the new car also uses a brand-new LED light group, in which the daytime running lights are split and placed on both sides of the China Net, and also have the function of turn signal, with online face value and high recognition.

Although it is an SUV, the side of DBX also has a super perfect golden ratio. The visual center of gravity of the whole vehicle is behind the B-pillar, and the elegant waistline extends straight back to the parking space, which is also the consistent design style of aston martin.

However, the most attractive thing is the slightly raised lines and raised taillights at the rear of the car, which is obviously based on the design language of Vantage, while the classic "Ducktail" is inherited from DB6.

It is no exaggeration to say that from any angle, you can easily see that this is a aston martin, because there are so many classic elements in it. Of course, in order to meet the personalized needs of top consumers, aston martin also provides a variety of customized services. * * * There are more than 3 different body colors, from the unassuming moon white (Lunar? White) to the dazzling Yellow (yellow? Tang) everything.

when we arrived in the car, it was obvious that the designers in aston martin had a good grasp of the balance between simplicity and luxury. The center console was designed in a family style, and the shift buttons were placed above the 1.25-inch central control panel, while a large area of physical buttons were reserved below. With the extremely luxurious Caithness full-grain leather and Alcantara fabric, the whole interior was a work of art..

configuration, including Apple? CarPlay, 36 panoramic camera system and 64 colors of ambient lights in the cabin are standard configurations. But don't forget that this is a aston martin. As long as the budget is sufficient, you can match almost all the configurations you want.

the length, width and height of the new car are 539/1998/168mm and the wheelbase is 36mm respectively, which makes it a well-deserved "big guy" among competing products. This is the uniqueness of DBX, and its ample internal space makes it more like a super GT that has been "erected".

the new car not only provides seat ventilation and heating for the rear passengers, but also supports the folding function of seats at 4:2:4. The luggage compartment has a volume of 632L, which is enough to accommodate those expensive golf clubs and snowboards.

even more intimate, in order to take and put things conveniently, aston martin has specially set up air suspension control buttons in the trunk, with a sense of detail Max. If nothing happens, aston martin DBX will probably become the most GT-style ultra-luxury SUV on the market. Because of its adaptive three-chamber air suspension, the height of the car body can be raised by 45mm or lowered by 5 mm. In the highest state, the approach angle of DBX reaches 25.7, the departure angle is 27.1, and the wading depth can reach 5 mm. It is a piece of cake to cope with the bad roads that may be encountered in long-distance travel.

in terms of power, unlike DB11 and Vantage, DBX will use a brand-new 4.T twin-turbo V8 engine from AMG, with a maximum power of 44kW(55Ps) and a peak torque of 7N·m, the transmission system is a 9-speed automatic gearbox, and it is equipped with a full-time four-wheel drive system. The officially announced acceleration time of -1km/h is only 4.5s, and the top speed can reach 291km.

based on the above information, it is not difficult to find that the positioning of DBX is obviously different from other competing products. It not only has excellent sports essence, but also is a super GT that can take you everywhere, and combined with the starting price of 2.37 million yuan, it perfectly puts itself in an "opponent-free" field.

because the flagship model of Cayenne Turbo can only reach the range of 2 million yuan after matching, but its competitiveness is obviously not enough to compete with DBX in the price range. On the other hand, the complete landing price of Lamborghini Urus is almost 3 million yuan, and it is obviously facing a more top consumer group.

our DBX, on the other hand, stayed quietly at the price of 2 million yuan, and broke into the fault of the market segment with a "relatively reasonable" price. I have to say that AS Dun Martin did a good job this time.

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This article comes from the author of Chejia, car home, and does not represent car home's standpoint.