Catalogue of marketing case analysis works

1. 1 Features and Essence of Case Teaching Method

1.2 the role of case teaching method

1.3 marketing case types

1.4 marketing case composition

1.5 steps and contents of marketing case analysis

2 marketing concept

2. 1 knowledge point

2.2 case 1 McDonald's success

2.3 Suzhou Phoenix Mountain Cemetery Marketing Success Case 2

2.4 Case 3 Look at the development strategy of enterprises from the growth path of Haier.

3 marketing environment

3. 1 knowledge point

3.2 Case 1: How should the marketing measures of Marford Pharmaceutical Company adapt to the foreign political and legal environment?

3.3 Case 2 The impact of the Asian financial crisis on the personal computer market in Southeast Asia

3.4 Case 3 Color Activation Refrigerator Market

4 marketing information

4. 1 knowledge point

4.2 Case 1 Marketing information technology plays an important role

4.3 Case 2 Questionnaire Example-Bean Products Consumer Questionnaire

4.4 Case 3 Investigation and Analysis of American Airlines Flight Telephone Service

5 buyer's behavior

5. 1 knowledge point

5.2 Case 1: Mobile phones enter the "lascivious" era —— Investigation on consumers' purchase behavior of color screen mobile phones

5.3 Case 2 Induced Purchase-the Marketing Method of Nestle Coffee

5.4 Case 3 Looking for three new "buying points" in supermarket marketing from consumers' behaviors.

5.5 Case 4 Little Swan entered the air conditioning industry

6 target market strategy

6. 1 knowledge

6.2 case 1 "queer"-the super overlord of children's juice and beverage market segment

6.3 Case 2 The Road to Popularization of Maybelline

6.4 Case 3 "The coolest car"-the sales miracle of Chery QQ

6.5 Case 4 Accurate Market Segmentation-M-Zone Win the New Generation

7 product strategy

7. 1 knowledge

7.2 Case 1: Packaging Strategy of Hengshoutang

7.3 Case 2 Fiyta put honor on the shelf.

7.4 Case 3: Developing New Products —— The Success of A Le Farang Electronic Technology Company

7.5 Case 4 Procter & Gamble's multi-brand strategy

8 price strategy

8. 1 knowledge point

8.2 Case 1: Consequences of cheap offensive by ocean companies

8.3 Case 2 How does IKEA design its attractive price tag?

8.4 Case 3 The Role of Price in Sales

8.5 Case 4 Galanz's Price Leading Strategy

9 channel strategy

10 promotion strategy

1 1 service marketing

12 international marketing

13 network marketing

14 comprehensive case analysis

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