What is cultural soft clothing?

Reflections on the current subdivision of soft clothes

You may not understand why a soft suit should be divided into so many parts, because the era of barbaric growth has long passed, and now it is an era of intensive cultivation. You don't think, broaden your thinking, and analyze the real needs of the moment. Either you stagnate or your income doesn't increase, or you are eliminated by this industry.

The current soft-fitting subdivision can be divided into:

First, emotional soft clothing (according to lifestyle layout, product selection, overall planning, comprehensive functions and spiritual needs)

Second, cultural soft decoration

Third, emotional soft clothes.

Fourth, aesthetic education is soft-mounted.

Verb (abbreviation for verb) reflow soft installation

First, what is cultural soft clothing?

First of all, we should understand that soft clothing is a design culture that includes the overall environment, space aesthetics, furnishings art, life function, material style, artistic conception experience, personality preference and even geomantic culture. Soft decoration can be subdivided into four parts: brand image, brand culture, cultural environment and artistic environment, mainly including the following contents:

Brand culture: brand image exposure, logo guidance, etc

corporate culture

Art soft-mounted

Functional soft decoration: furniture, decorative painting, lighting, fabric, carpet, etc.

Other decorative ornaments and so on.

We often say that making soft clothes is making culture.

The core of cultural soft decoration is the output of culture itself.

Second, what culture is exported?

Mainly from the commercial soft clothing and household soft clothing two levels to analyze.

1 history and culture

For example, if you want to create a French-Chinese spatial style, you should extract the Chinese and western cultures of France and China, find their uniqueness and seek changes. At the same time, we should consider the owner's own understanding of culture, not design.

For another example, if you want to design your own cultural symbols with the theme of dragon culture, it is already very prominent, so simple symbol exposure can no longer meet the needs of soft design in current commercial space. Therefore, it is necessary to combine the characteristics of the project itself and extend one aspect of the dragon culture by one meter wide and one hundred meters deep to clearly express one thing, so that even people who don't know much about the dragon culture can feel the cultural charm in the space.

Looking for cultural materials from history is a common way in soft-fitting design. Especially in the vast cultural river of China, the materials we have learned from each project are just the tip of the iceberg, but it is this small part of extraction that has made a little contribution to the revival of China culture.

At present, the prevalence of cultural renaissance also puts forward higher requirements for the cultural understanding and cognition of soft-fitting designers. I recommend some programs that can nourish our cultural heritage in our spare time:

What do you think of this painting? Part? China in the classic? China in the Heritage? Fashion master? Flower wars? China? Round table? Night at the Literature Museum? Wonderful night in the museum? I am your porcelain? Word meets you? Song zhiyun? Garden? The Forbidden City? we?

2. Corporate culture

When we do commercial projects, we should not only export the history and culture, but also combine the culture of the enterprise itself, such as the brand culture of hotels, the marketing culture of real estate, the economy and culture of Shang Chao, etc.

These corporate cultures run through our soft-fitting design to meet the demand. Whose needs? Your requirements

What is the core of your Party A's demand?

It is the embodiment of value.

Deduction in this link is the classic SCQA model.