What is a 4A advertising company? What is the difference between a 4A advertising company and an ordinary one?

Does 4A advertising company refer to an advertising company with first-class customer service, first-class strategic planning, first-class creative execution, and first-class media operation? No. The original meaning of 4A is the abbreviation of American Association of Advertising Agencies. The 4A Association has very strict standards for member companies. All 4A advertising companies are large-scale comprehensive multinational advertising agencies. There are approximately more than 1,000 advertising companies in Hong Kong, with an advertising turnover of more than HK$12 billion. However, the Hong Kong Advertising Association, which is composed of branches of multinational advertising companies in Hong Kong, has only 19 members, but its advertising turnover accounts for 10% of the total advertising in Hong Kong. More than half. The requirements for members of the Hong Kong 4A Advertising Association are that the annual turnover is at least HK$50 million, and they must collect a full 15% commission and 17.65% service fee from customers. Currently, only Guangzhou has established a 4A association in mainland China, referred to as the "Guangzhou Comprehensive Advertising Agency Association". Its members include both local companies and foreign-funded companies.

When China opened up in 1979, Japan Dentsu, the first foreign advertising agency, began advertising Japanese home appliances in the Chinese market. Today, Dentsu has established three joint ventures in China. Since Japanese home appliances entered the Chinese market in the 1980s, more and more foreign brands have come to the Chinese market. As customers expand their markets, multinational 4A advertising companies have followed suit. By the end of 1994, the number of foreign (joint venture, cooperative) advertising companies (including most of the world's famous multinational advertising companies) entering mainland China had reached 300. In 1998, all the top 10 advertising companies in the world established joint ventures in China (including Saatchi & Saatchi International Advertising Co., Ltd., McCann Guangming Advertising Co., Ltd., JWT Advertising Co., Ltd., Shanghai Ogilvy Advertising Co., Ltd., Shanghai Lingshi Advertising Company, Beijing Dentsu Advertising Co., Ltd., Meige Advertising Co., Ltd., etc.).

Due to the influx of a large number of international brands into the Chinese market, multinational 4A advertising companies have developed very rapidly in China. Among the top 50 advertising companies in mainland China, 22 are foreign-funded companies. Beginning in 1996, in addition to serving multinational corporate clients, multinational 4A advertising companies have also been competing for large-brand domestic corporate clients to develop the domestic market and have a greater impact on local advertising companies