All "numbers" entered Guangzhou Automobile Group Beijing Auto Show and released GDA project of Guangzhou Automobile Digital Accelerator.

The 16th press conference of auto china Guangzhou Automobile Group was held on the morning of September 26th. The GDA project of Guangzhou Automobile Digital Accelerator was released, which defined the goal and implementation path of three-year digital transformation, and launched a brand-new Guangzhou Automobile Chuanqi M8 and pure electric convertible concept sports car "Shadow Motion". The conference was held by Guangzhou Automobile Group, Guangzhou Automobile Chuanqi and Guangzhou Automobile New Energy in a large independent lineup. The venue is located at the booth of Guangzhou Automobile Group in Hall E 1 of the New China International Exhibition Center (Tianzhu), with an area of 2149m2. * * * The 2 1 concept car and star models on sale, as well as powertrain technology and health cars were exhibited. At this auto show, seven vehicle brands of Guangzhou Automobile Group, including Guangzhou Automobile Chuanqi, Guangzhou Automobile New Energy, Guangzhou Automobile Honda, Guangzhou Automobile Acura, Guangzhou Automobile Toyota, Guangzhou Automobile Fick, and Guangzhou Automobile Mitsubishi, made their collective appearances, showing their unique skills, star models and cutting-edge technologies to create a technological feast and a digital feast.

Zeng Qinghong, Chairman of Guangzhou Automobile Group (third from left), Feng Xingya, General Manager of Guangzhou Automobile Group (second from right), Zhang Yue Sai, General Manager of Guangzhou Automobile Passenger Car (second from left), Wu Jian, President of Guangzhou Automobile Research Institute (first from right), Gu Huinan, General Manager of Guangzhou Automobile New Energy (first from left) and the concept car ENPULSE.

"Digital" products: a brand-new starting mode, imagining the future.

The digital drive of Guangzhou Automobile Group is first embodied in the products. Thanks to the improvement of automobile acceleration performance by electric drive, Guangzhou Automobile Group seized the technological change to explore new opportunities in the future, and echoed the theme of "Building the Future with Wisdom" at this auto show, and released a pure electric hardtop convertible sports car-ENPulse, which was built by integrating global design resources. Yingdong not only has the world's top risk control strength, but also has the dynamic posture of a sports car. The fuselage adopts a new type of "electroluminescent" coating, which shows inductance. Not only that, Shadow Motion also creatively introduces AR-HUD technology to start the "racing mode", giving users the experience of driving a sports car as if they were in a game. Independent research and development, design innovation, Guangzhou Automobile Group uses technology to ignite the imagination of "civil sports car".

Guangzhou automobile integrates global design resources to build a pure electric hardtop convertible-enpulse

Guangzhou Automobile Chuanqi's star model brand-new Chuanqi M8 (hereinafter referred to as "Chuanqi M8") was officially listed at this auto show. The new car has two series ***7 versions, and the price is 179800 yuan to 264800 yuan.

Guangzhou Automobile Chuanqi Star Model Brand New Chuanqi M8

Chuanqi M8 series is the flagship work of Guangzhou Automobile Chuanqi to deepen the high-end MPV market. With the second row of luxury first-class cabins surpassing peers, it successfully rewrote the market structure of 200,000-class MPV with high possession, high preservation rate and high market share.

The brand-new Chuanqi M8 is the latest product under the digital strategy of Guangzhou Automobile Chuanqi, which has four core advantages: luxurious atmosphere appearance, luxurious experience courtesy cockpit, luxurious driving ace and luxurious intelligent technology. Brand-new "Ling Yun Yi" and "Zhen Tianyi" double front face layout, perfectly integrating fashion and luxury; The cockpit is further optimized and upgraded in central control design, interior color matching, seat comfort, air management and other aspects. It is the world's first MPV equipped with In-Joy four-screen Zhilian and four-tone voice system, and the first class is upgraded again. The third generation 390T engine, Aisin 8AT gearbox, has the maximum power 185kW and the maximum torque of 390n·m, and the power surges smoothly, and the fuel consumption per 100 kilometers is as low as 8.3L；; Equipped with ADiGO intelligent driving internet ecosystem, it has been greatly upgraded in three aspects: automatic driving system, intelligent IOT system and artificial intelligence.

GAC New Energy unveiled the hot-selling models such as Ai 'an V, Ai 'an S, Ai 'an LX, exhibited a number of EV and ICV black technologies, and released the world's first "four-in-one" integrated electric drive with high performance, two gears and two motors. Guangqi Honda attacked the Beijing Auto Show with three brand star products, and shocked the release of the limited edition of the tenth generation Accord star and the brand-new VE- 1. The fourth generation fit, sharp edge? The hybrid alliance product matrix also made a heavy appearance; In terms of luxury brands, GAC Acura brought all its products to the exhibition, showing a number of cool models of the A-Spec family. Guangzhou Automobile Toyota held a live broadcast of 5 million owners' gratitude feedback theme at the auto show, and the "three big families" of TNGA, SUV and Shuangqing in the product matrix were all in town. On the booth of GAC Fick, the plug-in hybrid version of the new Jeep Shepherd was unveiled. GAC Mitsubishi released the slogan of China brand "Harnessing the Interest in Exploration", and even exhibited some star models such as Outlander, showing the brand-new image of the company.

"Digitalization" Strategy: Digitalization Drives the Improvement of Mobile Life Quality

In the era of Internet of Everything, digital wins and innovates the future. Guangzhou Automobile Group has determined the strategic direction of digital transformation around customer experience, and officially launched the GDA project of Guangzhou Automobile Digital Accelerator in April this year, and defined the three-year digital transformation goal and implementation path, which was officially released at this auto show. Feng Xingya, general manager of Guangzhou Automobile Group, introduced at the press conference: "Guangzhou Automobile Group has built an intelligent operation system of the whole value chain by building a big data platform and an operation platform, realizing personalized marketing, intelligent supply chain, collaborative product development and transparent management and control, and has become a leader in the implementation of digital business drive by China automobile enterprises."

Feng Xingya, general manager of Guangzhou Automobile Group, released the GDA project of Guangzhou Automobile Digital Accelerator.

The "infrastructure construction" of the two platforms is the primary task to consolidate the digital foundation of GAC. "Two platforms" refers to building a big data platform and an operation platform, as the core foundation disk of Guangzhou Automobile's digital transformation. Under the premise of ensuring information security, the big data platform provides professional analysis and insight on big data such as customers, quality, procurement and intelligent network connection, empowers front-end business departments, and ensures that Guangzhou Automobile Group can continuously improve its services according to customer needs and realize data realization. The operation platform is committed to building a digital operation mode, defining systematic project portfolio management based on digital budget management, and establishing a data governance model of organization, mechanism and standard; Build a digital talent pyramid of GAC, build an agile culture, build a collaborative ability and improve the training system.

With the strong support of the two platforms, we can realize the "four modernizations", namely personalized marketing, intelligent supply chain, collaborative product development and transparent management and control.

Under this strategic layout, GAC has made a heavy attack on the digital layout of its own brand business.

Adhering to the thinking and direction of Guangzhou Automobile Group's e-era action plan, Guangzhou Automobile Chuanqi officially released the "Digital Chuanqi" transformation strategy at this auto show, defined the blueprint for future digital development, and built the business innovation of "customer-store-factory" golden triangle with customer experience as the center. Fully promote digital modeling and testing at the factory end, digitally transform existing factories, and cooperate with parts manufacturers to build a digital supply chain management system; Fully build digital smart stores at the store end, and promote special services such as "cloud exhibition hall", "cloud car viewing" and "cloud experience"; On the client side, customers can book convenient services such as "free scooter maintenance" and "one-click emergency rescue" online, and can also communicate with manufacturers and distributors online in real time.

As one of the landing measures of the "Digital Chuanqi" transformation strategy, GAC Chuanqi released the "Golden Triangle Strategy" on the eve of the auto show. The strategy has established three major goals: "to add value to consumers, to benefit dealers, and to empower the development of GAC Chuanqi". Focusing on three major goals,