Get rid of the inherent impression of micro electric vehicles. Can Leapao T03 stand out from the crowd?

The second mass-produced car of the Leapmo brand - T03 is here.

On May 11, Buycar.cn learned that Leapmo T03 was officially launched. It is reported that the new car is positioned as a micro electric vehicle, and 3 models have been launched. The guide prices after subsidies are 65,800 yuan, 71,800 yuan, and 75,800 yuan respectively.

It is worth mentioning that all car buyers this time can enjoy free charging guns, emergency power loss rescue, free charging at the store, 8-year or 150,000 kilometers three-electricity warranty, preferential traffic, and free first-time purchase. Insurance, door-to-door service and transportation service, totaling eight basic rights and interests. At the same time, users who purchase a car between May 11 and June 30 also enjoy four predetermined rights: free roadside assistance for life, 30% off charging piles, lifetime warranty on power batteries, and free upgrades to 15-inch wheels (for the first 1,000 people).

Why is T03 a micro electric car?

The reason why we chose a mini car as the brand's second mass-produced car is because Leappo has repeatedly emphasized that small cars will be a trend in the future, especially when battery costs cannot be reduced for the time being. The cost-effective advantage will be more obvious. In addition, Leapao product director Wu Wangming also said in an interview that the current expansion of electric vehicles requires sacrificing battery costs. Battery prices are still relatively expensive at this stage. It is expected that the cost will come down in the next two or three years. It is more pragmatic to launch small cars now. of.

Judging from the current situation, a large number of people will choose products priced at 100,000 yuan and below. In terms of scale, small and micro electric vehicles still have a strong consumer base in third- and lower-tier cities. In the industry, there are also voices of people who "lay down their status" and dive into the small and micro electric vehicle market, and they can still make money.

It is true that the current domestic new energy vehicle market continues to accelerate on the road of high-endization. But at the same time, it should be noted that the current battle in the high-end market is also tense. The products in this market not only have to fight internally, but also fight against foreign fuel vehicles. It is precisely for this reason that Leapao will choose a micro electric vehicle to continue to tap the domestic new energy vehicle market.

At the same time, Liapao also noticed that current micro electric vehicles generally have low configuration and poor intelligence. The market needs a product to break the inherent limitations of small electric vehicles in the past. impression. Therefore, Leapao decided to improve the configuration, intelligence, and battery life of the product while maintaining the creation of cost-effective products. Therefore, Leapao also named this press conference as the dehydration launch conference and put forward the slogan "require high-quality products and refuse water injection".

Unique L2 driving assistance system in its class

Specifically, Leapmoo T03 does have strong capabilities in terms of intelligent configuration. It is reported that Leapao T03 has a hardware foundation of 3 cameras + 1 millimeter wave radar + 11 ultrasonic radars. It is the only product in its class equipped with L2 intelligent driving assistance system. In the future, more functions can be unlocked through vehicle OTA upgrade.

According to the official introduction, Leapao T03 can realize 10 automatic assisted driving functions: APS intelligent parking system, CCS cruise control system, ACC adaptive cruise system, LSF low-speed following system, and FCW forward collision warning. system, AEB automatic emergency braking system, LDW lane departure warning system, LKA lane keeping assist system, SLIF speed limit sign recognition system, and DFM fatigue driving warning system.

In addition, Leapao T03 is also equipped with face recognition function. This function uses two cameras on the A-pillar on the side of the main driver's seat. On the one hand, it realizes face recognition unlocking and startup. On the other hand, it uses AI technology to monitor and identify the driver's state of talking on the phone or dozing off while driving, and Make an audio reminder.

At the same time, Leapao T03 is also equipped with a voice recognition system, mobile APP remote control, 8-inch full LCD instrument panel + 10.1-inch floating central control screen, vehicle driving records, tire pressure monitoring, ESP, etc. A range of technological configurations. One thing to be clear is that even in the 100,000 yuan market, there are not many models with such configurations.

The cruising range performance is outstanding in its class

In addition, Leapmotor T03 is also more outstanding among this class of models in terms of cruising range, with its NEDC comprehensive operating range reaching 403 kilometers.

It is reported that Leapao T03 uses CATL’s NCM811 battery cell, which is known for its high energy density. The weight energy density of the battery pack reaches 171 watt hours per kilogram, the rated capacity is 36.5 kilowatt hours, and the charge capacity is the first in its class.

The reason why it can achieve the highest electrification capacity in its class is that the T03 is based on the small car pure electric T platform being developed by Leapmotor. The rear floor of the Leapmotor T03 is almost equal, and this It is difficult to achieve in products that are converted from oil to electricity. At the same time, Leapao T03 is also equipped with the compact and efficient Heracles "two-in-one" electric drive assembly. Leapao officials said that the system has a weight reduction of 31.7%, a working efficiency of 92.3%, and a maximum motor efficiency of 94.9%.

At the same time, Leapmo T03 also has two energy recovery methods: energy recovery when the switch is released and energy recovery when the brakes are applied. Leapmotor officials say that these two types of energy recovery can increase NEDC cruising range by 15%-25%. Thanks to the above-mentioned high-efficiency drive system and flexible energy recovery, the T03's comprehensive power consumption per 100 kilometers is only 11 kilowatt-hours during zero running.

In terms of charging performance, Leappo T03 has a battery thermal management system that supports fast charging mode that increases the battery capacity from 30% to 80% in 36 minutes. In terms of performance parameters, the Leopao T03 has a maximum power of 55 kilowatts, a maximum torque of 155 N·m, and an acceleration of 0-50 kilometers in 5 seconds, which is enough to meet the needs of urban travel.

There are still challenges to be solved

Unlike Leapmoor S01, which shoulders the important task of brand building, as the second model built by Leapmoor, T03 was the first model that Leapmoor started to gain popularity. car model. Zhu Jiangming, the founder of Leapao, also regards the Leapao T03 micro electric vehicle as his bet this year. Because this car is of great significance to Leapmotor, it will focus on the entry-level domestic new energy market.

At present, there are many players in the domestic micro electric vehicle market such as BYD e1, Great Wall Euler R1, Chery eQ1, Baojun E100 and Changan Benben E-Star. According to data from the Passenger Car Association, among the top ten best-selling new energy vehicles from January to March this year, there were three mini cars, namely Baojun New Energy (total sales of E100 and E200), Chery eQ1, and Euler R1. These will be the competing models that Leapmoor T03 faces directly.

Compared with these competing products, Leapmo T03 is not only a latecomer. At the same time, Leapao also lags behind established traditional car companies such as Great Wall, BYD, and Chery in terms of brand strength because it has not yet undergone a long-term quality test and service test. How to overcome consumers' doubts and how to make consumers recognize and understand Leapao T03 faster will be a challenge for Leapao.

However, it should also be noted that compared to competing models, Leapmo T03 has obvious advantages in the above-mentioned cruising range, intelligence, and cost-effectiveness. We will wait and see whether Leapao T03 can rely on these product highlights to make up for its shortcomings in brand power and stand out from the mini electric vehicle market.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.