The emergence and development of urban propaganda films

In China, city image advertising began at 1999. At that time, in order to develop local tourism, Weihai City, Shandong Province made a decision to attract tourists from all directions through advertising. In order to form differentiated competition, advertising adopts new creative ideas, that is, from simply promoting a single tourist attraction to promoting a city; From enhancing the image of scenic spots to enhancing the image of cities; From exploring the characteristics of scenic spots to discovering the soul of the city. City advertisements no longer focus on one thing in the city, but look at the whole city in an all-round way. Through the combination of resources in various parts of the city, they have an overall impact and express and display the image of the city.

With the development of new media information and the improvement of people's cultural quality, the ability to appreciate all kinds of video information is constantly improving. As a field of cultural and creative industries, "city propaganda film" is also constantly developing and changing, from the initial traditional preaching situation to the plot microfilm situation, and a new genre film "city microfilm" was born. Among them, the masterpiece is Horizon Grassland Wulagai, which is no longer a simple display of urban scenery, nor is it limited to a single list of politics, economy and activities, but shows the spirit of a city through stories with plots. The film was a great success that year, which promoted the development of local economy. Since then, the city propaganda film has broken through the previous model and opened the era of "urban microfilm".