What does BIG mean in NBA advertisements?

Big refers to the new slogan of NBA 12- 13 season, which means big scene, giant and superstar. Big in the NBA means superstar, such as the Big Three. CCTV's NBA propaganda and production is also called big scene, and the star begins.

Big Three refers to the names of three stars who play for a team in the NBA. According to the characteristics of teams and players, they are composed of stars in different positions.

The three giants in active service are the spurs. Every era has some legendary three combinations. Once a team has a super combination, its strength climbs to the first place in the league and naturally becomes a favorite team to win the championship.

In the history of NBA, superstars have played an indispensable role, but individuals often can't lead the team to success alone, and more need the strong support of teammates, so the team's Big Three came into being. Jordan, Pippen and Rodman, the three giants of the Bull Dynasty, are the most typical examples. The composition of the team lineup is very important. LeBron, the little emperor of the Cavaliers, fell down repeatedly on the way to winning the championship because of the lack of support from his strong teammates. More and more NBA teams adopt the Big Three model to improve their team record. These super lineups with three or more stars make opponents lose sight of each other in defense, and the team can easily achieve good results.