Proposal report on the causes and countermeasures for the existence of counterfeit and shoddy goods

A brief analysis of the reasons and countermeasures for the existence of counterfeit and shoddy goods in rural areas

Zhang Yilin

Currently, counterfeit and shoddy goods account for a large proportion of the rural market, so much so that some people Rural markets are called "counterfeit goods markets" and "counterfeit goods distribution centers". The proliferation of counterfeit goods has seriously damaged the interests of farmers and consumers.

Why are there so many counterfeit and shoddy goods in rural markets? The author has worked at the grassroots level for many years, and has summarized the main reasons for the existence of counterfeit and shoddy goods as follows: - Urban law enforcement agencies have increased their anti-counterfeiting efforts through the media and special rectifications, and citizens’ awareness of self-protection has increased, making fake and shoddy goods more prevalent in the city. Unable to gain a foothold, counterfeiters turned their attention to the rural consumer market. Second, the majority of farmers do not recognize fakes and have little awareness of self-protection. They do not know how to complain after buying fakes and inferior goods. Those who spend less consider themselves unlucky. Those who spend more can at best ask the operators to return or exchange them, but most of the results will be in vain. In this way, counterfeit and shoddy goods have gained a foothold in rural areas: Third, a small number of operators consciously purchase and sell counterfeit goods. They have grasped the mentality of farmers who do not recognize fake goods and want to buy goods cheaply, and deliberately purchase counterfeit goods in order to covet the price difference. Counterfeit or expired goods sold at low prices. Fourth, due to limited office conditions, grassroots law enforcement departments lack the necessary equipment and knowledge to identify counterfeit and shoddy goods, and are unable to accurately identify counterfeit and shoddy goods.

To sum up, the author believes that the rectification and regulation of counterfeit and shoddy goods in rural markets should be strengthened from the following aspects.

—Intensify publicity efforts. Grassroots industrial and commercial departments should set up publicity boards in prominent locations in market towns and central areas of rural village groups to announce the laws and regulations on combating counterfeit and shoddy goods. It is recommended that the "Consumer Rights and Interests" Excerpts of relevant provisions from the Protection Law were painted in the form of slogans in prominent locations, turning them into public service advertisements.

The second is to carry out legal consultation activities regularly or irregularly in the centers of market towns and rural village committees to explain to farmers the knowledge of identifying counterfeit and shoddy goods, and enhance farmers’ awareness of self-protection. Through the development of these activities Make it impossible for those who make or sell counterfeit goods to have a foothold. It is recommended that farmers with higher education levels and stronger legal awareness should be selected as voluntary supervisors among farmers, and they should keep in constant contact with the industrial and commercial departments, so that wherever there are counterfeit and shoddy goods, industrial and commercial law enforcement officers will be there to enforce the law.

The third is to increase the intensity of market inspections. Through market inspections, inspection files are established. During the inspections, it is necessary to focus on checking the business qualifications of the operators, whether the licenses are complete, whether they are operating outside the scope, and checking the operators' purchases. Channels, check whether the operator has obtained relevant qualifications and invoices from the supplier, check whether the product packaging labels are authentic, whether there are product names, factory names and addresses, especially agricultural inputs, pesticides and seeds related to "agriculture, rural areas and farmers", whether they are marked Production date, validity period, whether there is an inspection report, approval number and product description, product ingredients, etc. When inspecting food and beverages, attention should be paid to the product shelf life, production date, etc.

The fourth is to vigorously promote the commodity access system, and implement a commodity registration system for best-selling commodities and operators with large business scales. It is recommended that all grassroots industrial and commercial departments sign a letter of responsibility with operators to implement business operations. Dynamic management. At the same time, a "Consumer Trustworthy Stores" selection activity was carried out in the jurisdiction, prompting the majority of operators to consciously resist counterfeit and shoddy goods.

The fifth is to establish a long-term supervision mechanism, based on "economic household registration" management, to conduct classified supervision of the credibility of operators, and to implement classified supervision according to the credit status of different operators in accordance with the law. At the same time, we must use The credibility penalty system puts operators who sell counterfeit and shoddy goods on a "blacklist" and announces it to the public, making it difficult for operators to sell counterfeit goods.

In short, cracking down on the production and sale of counterfeit and shoddy goods is a long-term task. The key is that consumers should start from themselves, enhance their awareness of self-protection, regard counterfeit and shoddy goods as a thorn in their side, and treat them as a thorn in their side. Shut out. Operators must strengthen their professional ethics and law enforcement agencies must strictly enforce the law. Only in this way will counterfeit and shoddy goods have no place in the rural market.