What about the literature review of the flower shop WeChat applet?

1. Get more traffic quickly. For merchants conducting online business, more customer traffic means greater possibility of transaction. After flower shop merchants launch the flower shop mini program, they can give full play to the traffic-draining advantages of the mini program and combine a variety of the hottest marketing tools to attract customers to the mini program online flower shop.

2. Reduce store cost consumption. Flowers are often difficult to preserve. If merchants have too much inventory, it will cause serious cost losses. Using a mini program to conduct flower pre-sales business and reasonably controlling the purchase quantity based on the overall sales data can not only avoid a large inventory, but also ensure that customers' consumption needs are met.

3. Improve customer conversion efficiency. Merchants use mini programs to sell flowers. Users can browse products and place orders anytime and anywhere. More convenient purchase and payment methods also effectively improve customer conversion efficiency.

4. To promote the establishment of brand image, in addition to simple flower sales, merchants can also provide more personalized services to users through mini programs. For example, an information column is opened to provide users with more tips on flower care, floral arrangement, etc. It can also provide customers with customized flower packaging gift box services, which not only improves user consumption experience, but also promotes the establishment of a good corporate brand image.