Brief introduction of Chu's story of Chu orange

His name is Chu Shi Jian. It is very appropriate to describe Chu's life with ups and downs. The ups and downs of life may be just a process of falling and getting up for ordinary people, but the ups and downs of Chu's life do not exaggerate the gap from heaven to hell, and do not mean that ordinary people really don't understand Chu's pain.

When he was young, Zhu was beaten to the right. He was reassigned to 1979 Yuxi cigarette factory, which was on the verge of bankruptcy. Under the leadership of Zhu, the tobacco factory gradually turned losses into profits. By the mid-1990s, this small tobacco factory in Yunnan had developed into the first in Asia, and the "Hongta Empire" created by him had a profit tax of nearly 20 billion yuan. Chu Shijian is known as the "tobacco king".

Extended data

Life experience:

1February, 995, a tip-off letter dragged Chu from heaven to hell. In the process of investigating economic crimes, Chu's daughter committed suicide, and as a father, he was deeply saddened. Later, Chu was sentenced to prison for corruption. In a blink of an eye, Chu's family seems to have lost everything. Time came again in 2002, when Chu was released on medical parole due to illness.

Chu Shijian, who returned to his hometown, became busy again. He contracted 2400 mu of barren hills and began to grow oranges at the age of 74. It is difficult to start the sugar orange business at first, and the planting income cycle is long, and the market and climate are uncontrollable, which requires a lot of hard work and effort.

After ten years of hard work, Chu sent his oranges to Beijing in 20 12, and spent ten years honing oranges suitable for Asian tastes, which also honed Chu's 85-year life. Once again known as the "orange king", people feel that Chu's success is hard-won, people lament that Chu's life is ups and downs, and people thank Chu for teaching us how to face setbacks and failures.

Wang Shi said with emotion: After learning that he was released on medical parole, I made a special trip to visit him in the mountainous area of Yunnan. He actually contracted 2400 mu of mountains to grow oranges, and it took six years for oranges. He was a 75-year-old man at that time. Imagine a 75-year-old man, wearing big sunglasses and a shabby T-shirt, chatting with me cheerfully about what oranges will look like in six years.

So Wang Shi said: The biggest shock in life is on Ailao Mountain! This is a 75-year-old Chu Shijian. He is wearing a shabby T-shirt, big sunglasses and a straw hat. He is talking happily about the orange hanging fruit after six years.

Six years later, he was 8 1 year old.

These seemingly insurmountable difficulties did not stop Chu Shijian. He took his wife to the barren hills, and the former entrepreneur became a real farmer. In a few years, he turned the barren mountain into an orchard with hard work and sweat. You can't buy the candy navel orange he planted in Yunnan for 8 yuan 1 kg. It turned out that these products were shipped to Shenzhen, Beijing, Shanghai and other big cities as soon as they were picked, and the benefits were amazing. Because Chu Shijian sells inspiring oranges.

When Wang Shi visited Chu again, he met a tanned but healthy and cheerful farmer's old uncle. What he introduced to Wang Shi was the growth, temperature and fruit seedlings of the orchard. During the conversation, he naturally talked about a core problem: how to manage the 2400-mu barren mountain? He used the previous method, which was mutually beneficial with the fruit farmers.

He set a standard for each tree, and he also set a number on the yield, saying that he could harvest as much fruit as he wanted, because too much would affect the quality of the fruit. In this way, fruit farmers will take the initiative to pick similar fruits as soon as they see them, and will never shoddy them.

He established an incentive mechanism: as long as the task is completed, a farmer can get 4,000 yuan and a year-end bonus of more than 2,000 yuan. A farmer can earn more than 10 thousand a year, and a family of three can earn 30 thousand to 40 thousand, more than working outside.

When he was managing a cigarette factory, he thought that people working in the cigarette factory would be squeezed; Now the orchard is managed, and people who want to work in the orchard are also crowded. The 85-year-old man regards falling as getting up. Facing the waves of life, he shed tears and felt dejected.