Opening event poster template picture-opening event planning plan

How to design a good poster?

Posters are one of the forms of visual communication. Through their rich content, they can attract people's attention in the first time, thereby achieving the purpose of publicity.

For high-level designers, designing a beautiful poster seems to be a relatively easy task. But not everyone in life is a designer, so how should ordinary people design posters?

1. Creative ideas

Good posters have nothing to do with beautiful visual effects , a good poster is more like a good idea wrapped in a beautiful coat. Start your creative draft with a pencil, rather than using a computer or social networking site as a starting point. Try drawing a few visual presentations of different ideas. After you finalize your idea, you can start to create your picture or the visual presentation of the font. Use ideas to promote the expansion of visual elements, which often gets twice the result with half the effort!

2. Boldly try different materials

3. Paint with your hands

Try to stay away from the computer Work and think, choose the best way to express your ideas

4. Be different

If you want to make the public notice your poster at a glance among the mountains of posters, you You just have to get used to it being different. For example, bright colors, patterns or high contrast can make the work stand out.

5. Start with the brand

When you make a poster for a certain brand, analyze the brand logo in depth and try to understand the meaning and story behind the brand, and explore the available posters. Some elements on poster layout. Integrate your brand logo entirely into the poster to make your poster look unique.

6. Simplicity

People are overwhelmed with a large number of visual images every day, so you have to ensure that your poster can catch others’ attention at the first time. No one requires you to interact with everyone. Personally explain your own philosophy. Opening activity planning plan

Opening activity planning plan template (5 general articles)

In order to ensure that the activity is effective, it is often necessary to formulate an activity plan in advance. The activity plan is actually aimed at the factors related to the activity. Written plan developed. So what issues need to be paid attention to when formulating an activity plan? The following is the opening activity planning plan template (5 general articles) that I have compiled for you. You are welcome to learn from it and refer to it. I hope it will be helpful to you.

Opening activity planning plan 1

1. Activity background:

To celebrate the opening of "Xingzhou International Fitness Club Wuwei Elite Club", and to pass this This event will increase the visibility and influence of "Xingzhou International Fitness Wuwei Elite Club" in Wuwei, and this opening event is specially held.

2. Purpose of the event:

① Expand the influence and popularity of “Xingzhou International Fitness Wuwei Elite Club” in Wuwei

② Celebrate “Xingzhou International Fitness Club” The opening of the "International Fitness Club Wuwei Elite Club"

③Attract the attention of the target audience and achieve the final sales goal

3. Target audience:

①High income And high-consuming white-collar workers, business people, etc.

②Students and housewives who love sports and have strong curiosity

IV. Overall strategy

V. Activities Theme

"Healthy and Beautiful"

A graceful figure is no longer just for women. More and more "sporty men" in the new era are beginning to pay attention to their own muscle engineering and exercise requirements. More and more, exercise is not only an important way to build a charming figure, but also an important way to achieve a charming appearance. The perfect combination of health, beauty and fitness allows people who exercise to be healthy, energetic, beautiful and attractive.

6. Activity details

(1). Opening ceremony

1. Time: 9:18-11:00

2 .Venue: Xingzhou International Fitness Club Wuwei Plaza

3. Host: Anhui TV Entertainment Channel Host Daxiang Tang Jing, Principal of Dance Art School Tang Jing

4. Activity content : Opening ribbon-cutting, leaders’ speeches, investors’ speeches, group headquarters speeches, performances

5. Invited guests:

①Municipal Sports Bureau leaders

②Wuwei Relevant county leaders

③An entertainment star

6. Invite the media

①Chaohu TV station

②Wuwei County TV station

③Xin'an Evening News

7. Staffing

Project Director: Responsible for the arrangement of the entire event and the reception of VIPs. The etiquette lady: responsible for welcoming guests and providing tea service for the entire venue.

Photographer: Responsible for the full recording of the opening ceremony, as well as subsequent on-site production execution: Responsible for the layout of the venue, and the debugging of equipment, etc.

Transportation reception: Mainly responsible for receiving VIPs, leaders and media to the venue.

8. Mass participation

In order to expand the popularity and influence, more interested mobile people can watch the program.

Note: All invited media and guests must use invitation cards to show the sincerity and formality of the Sin Chew International Fitness Wuwei Elite Club.

(2) Thank you banquet

1. Time: 11:18-----To be determined

2 Venue: Wuwei Hotel Banquet Hall

3. Host: Tang Jing, principal of Daxiang Tang Jing Dance Art School of Anhui Satellite TV Entertainment Channel

4. Activity content: Investors’ speech of thanks, singer singing, violin or saxophone performance

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5. Invite guests:

①Provincial propagandist

②Relevant leaders of Wuwei County

③Congratulations to the guests

④Guests and performers

6. Invite the media

①Chaohu TV station

②Wuwei County TV station

③Xin'an Evening News

7. Staffing

Project Director: Responsible for reception and arranging seats

Host: Mainly responsible for the opening remarks of the reception and hosting the program during the reception

Ms. etiquette: mainly responsible for consulting and obtaining contracts

Photographer: responsible for recording, filming, and subsequent production

Transportation reception: mainly responsible for receiving VIPs, leaders and Relevant media arrive at the thank-you reception venue

7. Notes on event staff arrangement:

①The specific number of the above staff will be determined according to the company's situation and the venue situation

② Photography is mainly done by media reporters, but it also needs to be recorded by internal company personnel for future internal communication

③Guest reception includes personal reception by the leadership and reception by etiquette ladies. The etiquette ladies must conduct systematic training before the event.

④There is a dedicated person in charge of all materials

⑤All staff wear uniform work badges

8. Activity schedule

Overall activity planning

Note:

①All staff members dress in a uniform style and wear work ID cards in a uniform format

②The above dates are for reference only. Make timely adjustments to the company's personnel situation and work convenience.

③The design style of all promotional materials should be similar or unified

9. Required materials and budget

In order to ensure the smooth progress of the event, the event process is compact and orderly , Rational operation of funds, specially formulating the materials and related budget required for this activity.

The specific materials and budget are as follows:

(1) Theme activity materials and budget:

Note:

①The specific quantity and related information specified in the planning of this activity The budget is determined by specific discussions between the advertiser and the advertising agency and can be reasonably changed

② The staff training in the preparation period before the event mainly refers to the comprehensive training of the entire event, which is open to all staff and aims to establish a good Corporate image

③Performance staff training is a special training for those participating in the performance and related staff, aiming to ensure the orderly conduct of the performance

④Other emergency expenses are included in Article ( 3) Among the flexible expenses

(2) Specific materials and budget for the thank-you banquet

Note: Since there are many materials at the thank-you reception that are the same as those for the theme event, we do not include them here. To explain in detail, the same materials used in this cocktail party as in the theme activity are included in the theme activity. The details of these materials are as follows:

①Prepare relevant materials before the event

②Media invitations, host invitations

③Photography, etiquette hostess

④Reception vehicle

(3) Mobility fee:

yuan (it is recommended that the mobility fee accounts for 8%-10% of the total cost)

(4) This Total budget cost: xx yuan

10. Summary

I would like to wish that this event will be carried out smoothly and the expected results will be fully realized! The planning of this event should be macro-informed and practical. Practice can make appropriate adjustments according to the specific circumstances of the event

Opening event planning plan 2

In order to welcome students back to school, this supermarket has implemented this promotional offer to give College students provide all kinds of products with the best quality and lowest price, so that students can have a happy new semester.

1. Purpose of the event

1. Take the "new semester" as an opportunity to further promote the overall image of the campus supermarket and improve the credibility and reputation of the campus supermarket in the minds of students.

2. Use the "new semester" to stimulate consumer groups, attract target consumer groups and potential consumer groups, maximize sales, and achieve sales growth.

2. Target audience

All college students and residents of surrounding communities

3. Time and location of the event

Time: 20xx March 1st - March 10th, 20xx

Location: In the campus supermarket

IV. Activity theme

“Enjoy ultra-low prices, new products A great contribution to the semester."

5. Activity methods

1. During the activity, the first 100 customers who come to the supermarket every three days will receive a bottle of Master Kong drink, and a one-time consumption of 58 yuan or more will be free. Get a hand cream; spend 78 yuan to get a free compact cup; spend 98 yuan to get a high-end mouse; spend 108 yuan to participate in the "Shopping Lucky Draw" for free:

Special Prize: Digital SLR camera (1 person);

First prize: 500 yuan supermarket shopping card (3 people);

Second prize: a large plush toy, worth 200 yuan (5 name);

Third prize: a high-end towel (20 people).

2. Price promotion. During the event, daily necessities will be discounted at 30%, and food items will be discounted at 20%.

3. Purchase and sell branded cosmetics and pajamas as promotional products on March 3rd and 4th.

4. Limited purchase, unpack the paper towels and laundry detergent as limited purchase products. Since the price is low, each person is limited to 2 items.

6. Advertising Cooperation Methods

1. Hang a large banner at the event site to highlight the theme of the event, and set up an event consultation desk.

2. Arrange personnel to post posters about supermarket promotions on campus display boards and dormitories.

3. Arrange staff to distribute leaflets on the students’ way to and from get out of class.

4. Place promotional advertisements in school journals or newspapers.

7. Preparation

Personnel arrangement:

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance service.

(2) There must be a certain number of order maintenance personnel on site.

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other.

(4) Emergency personnel.

(Generally, the leader is responsible. If there is interference from government functional departments, it should be dealt with in a timely manner)

Opening activity planning plan 3

1. Significance of the activity

The opening is a crucial first step for the return of funds for the children's park and for the brand expansion of the region. It is of great significance to determine whether the regional market can be successfully opened. Therefore, the opening celebration activities must be fully prepared and publicized; Strive to be an instant hit.

2. Purpose of the event

1. Create a festive atmosphere for the opening, strive to increase the popularity of the opening; show strength, establish an image, and expand industry influence.

2. Rapidly establish the popularity of the children's paradise, thereby paving the way for good development in the area, attracting more customers to participate in the opening activities, and cultivating a stable consumer group.

3. A good opening creates a good development momentum, promotes sales, and increases sales; at the same time, it can also assess and improve the quality and sales skills of personnel, and enhance the confidence and cohesion of personnel.

3. Event time

2019 XX month XX day

4. Event location

XXX District Children’s Park

5. Activity theme

Big reward for children's park opening

6. Preliminary preparation

(1) Publicity: methods and specific operations of preliminary publicity

1. Posters and outdoor advertising: When striving for outdoor advertising spaces provided by shopping malls, spray-painting large-scale advertisements has better effects; shopping mall handrails, staircase glass and railing glass can be used as store advertising spaces; community newspaper columns.

2. Community home promotion:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operations:

(1) Divide into two publicity groups for publicity, each group consists of two or more people. If conditions restrict, one person can work in a group. The purpose of the publicity team is only to continuously find and track customers through one-on-one publicity with customers within two weeks before the opening, understand the details and needs of prospective customers, and finally guide customers to the opening site.

(2) Divide the area within 5 kilometers and basically achieve a balanced distribution. Each group is responsible for an area and carries out work. Competition begins between the two groups, and the competition indicators are the number of people entering the park and the number of customers signing orders. Those who perform well will be commended, such as cash rewards, job promotions, etc. Measures such as commissions based on the sales volume of each group can mobilize the enthusiasm of sales staff.

(3) Contents of home promotion: overview and introduction of the park, and detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, organize and track them, and maintain communication with all store personnel to find the appropriate entry point and be prepared to quickly apply for cards when the business opens. The day before the opening, publicity staff will communicate with prospective customers by phone to confirm that they will come to the store to participate in the opening event.

3. Flyer distribution:

Part-time workers can be arranged to distribute them at intersections, downtown areas or along the street 2-3 days in advance

4. Newspapers with leaflets:

The design of the promotional leaflet should be clear and the theme of the event should be obvious. The production should reflect the quality of the brand. Do not use leaflets printed in red or yellow monochrome, as they are not classy.

Release content:

a. Opening information: time, location, title, reservation phone number (advanced reservations are available)

b. Promotional content

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c. Information related to the park, mainly with cultural connotation

d. Information on how to participate in the opening lottery and distribution of gifts

Function: promotion of newspaper issuance The effect is the most direct, the publicity coverage is wide, the information is comprehensive, the target customer group is clear, and the gimmick will definitely attract the attention of the public, and they will be willing to participate in the activities held when the new store is opened, thus achieving the publicity effect.

Entrained media: "XX Newspaper"

Publication quantity: × 10,000 copies

5. Opening notice of mobile phone SMS platform

Instead of sending messages all over the sky, satellite positioning can be used to focus on residential areas with a radius of 3 kilometers. That is, positioning and sending.

6. Promotion of urban children's channels

You can cooperate with local children's channels and radio stations to promote the opening.

7. Advertising promotion on the rear windows of buses and taxis.

8. Urban community network, mommy writes soft articles and posts pictures from the perspective of mommy on the Internet for promotion.

9. Contact and interact with nearby kindergartens and early childhood education institutions, and invite kindergarten children and primary school students to play and experience the park.

(2) The layout of the opening event site:

1. Outdoor layout

a. Several banners with congratulatory messages are hung on the building; (specific slogans To be discussed)

b. Release a number of congratulatory hydrogen balloons (also called lift-off balloons) in front of the building or on the roof. (Spherical display** grand opening of children's park)

c. Some colorful flags can be placed on the roadside of the park

2. Entrance layout

a. Gate A big red carpet is laid (red is used to set off the festive atmosphere at the opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and joy;

b. A large inflatable arch is set up at the entrance, which is majestic Spectacular, the content pasted on the arch reads: "Warm congratulations on the grand opening of **Children's Paradise ** store"

3. The layout of the paradise

There should be more balloons hung in the paradise, with the style Red and yellow are the main tones, reflecting enthusiasm, prosperity and joy!

4. Arrangement of gifts

The placement of gifts should be impressive and the pile should be large to give people the feeling of gifts Lots and lots of value for money. There is only one purpose, to attract the attention of passing customers and create opening popularity.

(3) Personnel arrangement for opening activities

1. Delivery of gifts (1 person) (note that the name and contact information of the child must be registered before delivery)

2. Registration of customer information (1 person) (you must prepare a workbench, printed form, and pen. The form content includes name, phone number, date of birth, and address)

3. Card application and cashier (3 people)

4. Maintenance of order in the park (2 people)

5. Maintenance of order outside the park (1 person)

6. Outdoor personnel guides (2 people) can assist other positions at appropriate times

(4). Preparation of items

1. 2 dolls (based on the ones from recent popular cartoons) Cartoon characters as dolls)

2. Prizes, lottery boxes, lottery tickets

3. Customer information registration book, pen

4. Annual card, quarterly card , monthly card, happy card

5. change

6. leaflet

7. balloon

8. salute

7. Opening Process

At 8:00, all staff will be in place to make all preparations before the celebration;

The sound will be turned on at 8:30, and the sound will be played beautifully. Songs liven up the scene;

A gun salute is fired at 9:00 to mark the official opening;

At 9:30, dolls walk around upstairs and downstairs in the mall to guide and create momentum;

The lottery starts at 10:00

8. Cost budget

1. Promotional expenses

2. Prize expenses

3. Material costs

4. Funding

9. Notes

1. When choosing the opening day, it is best to set it on a weekend or a holiday, which will be more popular. It is prosperous; and we need to pay attention to the climate. It is not suitable to open on rainy days. It is inconvenient for people to travel on rainy days.

2. On the opening day, the staff should dress uniformly to show that the park management is standardized and professional.

Opening event planning plan 4

Purpose:

Create an opening atmosphere, gather crowds for the opening, and promote the new concept of "one-stop" shopping of xx supermarket .

Theme:

A better life starts from xx | One-stop service for family shopping at affordable prices every day | One-stop home shopping at affordable prices every day for a good life

Time:

January 1st - January 31st

Activity content

1. Manufacturer activities:

Supplier promotion arrangements: ( The specific content has not yet been determined) such as:

1. Nestlé off-site free tasting

Activity time: January 1-2

Activity content:< /p>

Specific arrangements: The manufacturer is responsible for the assistance of the purchasing department and marketing department

Event venue: 4x1 square meters

2. Danzi large-scale off-site promotion

Event time: January 2-4

Event content: Off-site lottery

Specific arrangements: The manufacturer is responsible for the assistance of the purchasing department and marketing department

Event venue :

3. Silk Treasure off-site promotion

Activity time: January 4th - 6th

Activity arrangement:

Related support: The manufacturer is responsible for the assistance of the purchasing department and marketing department

Event venue:

2. Meijie’s own promotion arrangements:

(1) DM special promotion— 16,300 yuan (income 7,500 yuan)

1. Launch a series of limited-edition sales activities on well-known brands, sensitive products, and ultra-low prices;

Launch special offers on about 120 SKUs. ——The Purchasing Department is in charge

Crazy rush to buy goods: 4 per day, 4x5=20 (SKU) --- Negative gross profit (post 10,000 yuan)

Special offer: 50 (SKU) -Zero gross profit (charging fee is 50 yuan/unit = 2,500 yuan)

Brand products: 50 (SKU)—charged products (charging fee is 100 yuan/unit = 5,000 yuan)

( 2) Publicity plan - xxx follow-up - 7180 yuan (income 3000 yuan)

1. Radio media: Taining Station once;

Release date: December 18-28

Content: opening promotion advertisement, ultra-low price limited purchase products (20SKU)

Soft advertising and xx supermarket advertisement 1,000 yuan

"xx Daily" reporter 200 Yuan

2. Banners:

Banners along the street: 50 banners 60x50=3,000 yuan (including industrial and commercial registration fees)

Contents such as:

Suppliers: China Avon Cosmetics Co., Ltd. congratulations on the opening of xx supermarket!

40 suppliers, 100 yuan each, 40x100=4000 yuan

Related units: Taining County Industrial and Commercial Bureau congratulations xx supermarket opens!

3. 10,000 balloons - 3 days before opening (the operation sends two employees to be responsible for inflating)

0.15x10000=1,500 yuan

4 , Self-adhesive ads in the car

Specification: 0.4x0.2=0.08 square meters/article

Content: Please keep the car clean

Family shopping One-stop, affordable and good life every day

Quantity: 100 pieces >Specification: 0.12x0.18=0.0...

Opening activity planning plan 5

1. Purpose of the activity

1. Gather popularity through opening activities , Attract pedestrians to wait and see, form word-of-mouth publicity, achieve the effect of communication, and further expand the popularity and reputation of the Jiajiazhi brand within a certain range.

2. Attract consumers into the store through activities, and strive to promote purchases by consumers who visit the store for the first time.

2. Publicity Strategy

1. Hang large outdoor advertisements or light pole and light box advertisements on main streets, usually short-term advertisements, close to new stores, mainly for opening and announcing the opening time. As for the content of surprise activities, it is more appropriate about 10 days before and after the opening.

2. One week before the opening:

① Distribute DM flyers to households in commercial areas, key blocks or residential areas, mainly to convey opening information and surprise opening activities, and to stimulate Consumers’ desire to participate and purchase;

②If conditions permit, you can cooperate with local strong newspapers and media to carry out leaflet promotion;

③If funds permit, you can also use newspapers, media, TV for promotion.

3. Three days before opening:

Intensify promotion efforts, use SMS platform to publish opening information, place floating balloons around the business district, hang opening celebration banners and streets near the new store Hang banners along the main road to create an opening atmosphere, stimulate passing pedestrians, and warm up for the official opening ceremony.

4. On the opening day, a parade can be held on nearby main streets to attract the attention of pedestrians and release opening information and activity content.

5. One week after opening: Continue the popularity of the opening and introduce new promotion plans based on local consumption habits to ensure customer flow and sales.

3. Activity Project Settings

1. Opening Ceremony Ribbon Cutting Ceremony.

2. Promotional activities.

IV. Event site layout

1. Arch at the entrance of the new store, floating balloons, banners and vertical banners of appropriate specifications (hanging down from the upper floor of the building where the new store is located).

2. Spread a red carpet on the street in front of the new store. The length of the carpet is x meters.

3. Place opening celebration flowers on the left and right sides of the new store door.

4. Ensure that the new store is well-staffed on the day of opening. Employees wearing uniform standard clothing will stand on both sides or at the entrance of the new store to welcome guests, and follow the guests into the store to help introduce guests and pack bags, etc. Try to get as much as possible One-on-one tracking (x days before opening).

5. The speakers and microphones are equipped and debugged.

5. Opening Ceremony Process

Before x o’clock: the layout is now completed and the sound is debugged

Before x o’clock: all event staff are present

X point to x point: All the company department heads and other participants will arrive to coordinate the work on site and increase the popularity of the opening site.

From point x to point x: The big drum is beaten and the military band is played to attract passers-by and create a popularity index on site.

From x point to The program "Lion Dance Performance". During the performance, the lion presented words (spitting out subtitles saying "Jiajiazhi Jubao Store, auspicious opening")

x point to Activities such as shouting out the content of promotional activities) and introducing membership card benefits continue. In order to continue the shopping craze when the Jubao store opens, the promotional activities can be extended for x days, with the purpose of increasing the store entry rate and promoting sales.

6. Matters that should be prepared before the event (in place x days before the event)

1. Contact the arch, balloon, and banner production company to communicate the release content, release time and Negotiate price and sign contract.

2. Design and production of DM flyers, posters and other promotional materials.

3. If you need to publish advertisements, contact local outdoor media or TV, newspaper and magazine media companies to communicate about the content and price and sign a contract.

4. Plan the opening promotion plan, prepare opening gifts, and prepare promotional gifts.

5. Contact the local lion dance performance team, communicate the performance time and price, negotiate and sign a contract.

8. Prepare the props for cutting the ribbon (red ribbon, tray, scissors, white gloves).

6. Red carpet preparation (rent or purchase), purchase of new store opening flower baskets and ensure normal arrival at the store on the opening day.

7. Prepare speeches for the host, leaders, and media releases.

8. Prepare customer information cards and create customer information files (for new membership card users during the opening period).

Steps on how to make a poster on a computer

First of all, you need a small tool or template, and the template for the promotional poster can be easily found from the final design, just search for the corresponding keywords or check the box Just select the filter conditions:

There are many templates, but you will definitely know which one is suitable for you, such as this "Manicure and Eyelashes Opening Grand Promotion Poster" template:

Modifying the text in the promotional poster template is not as difficult as you think. Just double-click the text. For example, double-click "Awesome promotion for new store opening" to change it to "Lots of activities for new store opening." Of course, if you need to modify the font, you can use the menu bar on the right Change:

After the text is changed, the picture will naturally follow. How to change the picture? There are actually two methods, one is to directly double-click the picture to replace it, and the other is to click the picture and replace it according to the Change the prompt in the menu bar on the right:

Of course, the method of changing the QR code is the same as changing the picture. You can try it yourself, it is very convenient and simple.

After modifying the text and pictures, the promotional poster has almost been modified. If there are no other questions or requirements, you can save and download it.