5 or more irregular words on the street, and analyze the irregularities

1. The typo was not intentional (typos in quotation marks)

1. At the entrance of the hotel: "Copy" rice

2. At the entrance of the car repair shop: Tire repair "flush"

3. The entrance of a retail store: "sold separately"

4. The entrance of a furniture store: "all"

5. Decoration Store entrance: Decorate with "Huang"

6. Lost property advertisement: Lost property "enlightenment"

7. Installation company entrance: "Press" to install

8. Car wash Store entrance: Car wash and wax

9. Hotel entrance: "He" rice

10. Fruit shop entrance: "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" seat

13. Sporting goods store sign: "LAN" ball

14 , The entrance of the fast food restaurant: the "block"

15. The farmer's market sign: "Tomato" tomato

16. The parking lot sign: "Ding" car toll

17. Slogan to crack down: Strict crackdown

18. Banner at a certain airport: "Young"

19. Slogan for traffic: Overloading and overloading are "dangerous" Endless harm

20. A certain canteen’s menu: Fish “Garden”

2. Deliberately written incorrectly (typos in quotation marks)

1. Drug advertisement : "Cough" without delay

2. Mountain bike advertisement: "Riding" is endless fun

3. Supplement advertisement: "Turtle" is safe

4. Glasses advertising: a "brightness" is astonishing

5. Mosquito repellent advertising: silently without "mosquitoes"

6. Scotch tape advertising: there is no substitute for "belt"

7. Internet cafe advertising: A deep love for "Internet"

8. Piano advertising: I have a special liking for "qin", and I fall in love with "piano" at first sight

9. Water heater advertising : "Bath" as you like

10. Air-conditioning advertisement: No "sweat" for life

11. Clothing store advertisement: "Clothes and hats" choose people

12 , A certain laundry advertisement: "Clothes" are not given up

13. A certain real estate company advertisement: Thousands of "rooms" are available

14. A certain cake advertisement: "Cake" every step of the way liter

15. Stomach medicine advertisement: "No" to "stomach"

16. Horse racing advertisement: Enjoy the "riding"

17. TV Iron advertisement: Bai "Yi" Bai Shun

18. Fast food restaurant advertisement: "Burn" is better

19. Washing machine advertisement: "Leisure" wife and loving mother

20. Hat company advertisement: Pick people with their "hats"

21. Stone disease treatment advertisement: Big "stones" turn into small ones, and small "stones" turn into small ones

22. Printer Advertising: A hundred stories are worth just one "click"

23. Paint advertisement: Lustful Paint

24. Refrigerator advertisement: Refrigeration Fresh

25. Treatment of hemorrhoids Medicine advertisement: No need to worry if you have hemorrhoids

26. Garden apartment advertisement: Be at ease with your apartment

27. Dancing machine advertisement: Dance after hearing the word "machine"

28 , Seafood advertising: take the first step in getting "fresh"

29. Dental clinic advertising: "quick treatment" of the population

30. Gift shop advertising: "rituals" are of course

A furniture store labeled its advertisement as "furniture"

A restaurant's signboard said "Thirteen is too full"

A real estate advertisement's "Buried Riches from All Sides" is very conspicuous

Pharmaceutical merchants put out advertising slogans with homophonic meanings such as "Don't stay under the spot"

The word "stop" is written as "仃", fast food is written as the upper left part of the word "meal", and egg is written as "Chicken Dan", various beers are written as "various beers"

--Top 10 failed advertising slogans in China in 2002

1. The man whose Qipai suit makes women's hearts beat

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you have infected your daughter with mites

4. The sweetheart of heaven smiles at the wind and clouds

5. When hair falls in love with fertilizer, it’s unexpectedly good

6. Dano Day and Night Films are your new choice

7. Jordan Chan’s Red Star Erke Shoes

8. Come and have a cup of Zhijiang

9. Zhang Weijian's happy man

10. How are you, Star Shu's Stomach

Yesterday I went out to buy some small things and heard something repeated from the loudspeaker of a promotional vehicle in the distance. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, the second is deliberate exaggeration and lack of integrity, and the third is due to impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Lai Shun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it’s like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "showing the secret" in Suzhou dialect, which is a derogatory and complimentary term. However, the response is very good, and many customers come in because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products.

A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily terms; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular; if the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotation marks, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; the slogan "I am in shape, my shape" in beauty shops; and the slogan "riding is endless fun" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

With the development of society, a serious "virus" has flowed into our country. This virus is called typos. Typos can be seen everywhere on the streets, in newspapers, and on film and television.