What are the corporate mission and strategic objectives of New Oriental enterprises?

Corporate mission: focus on education and training, from early childhood education to adults, and the business covers early childhood education, preschool education, general counseling for primary and secondary schools, university exams, overseas study exams, overseas study tours, online classes, etc. , which aims to provide students with one-stop lifelong learning service.

Strategic goal: To become an excellent, respected and culturally valuable educational institution in China.

New Oriental, the full name of Beijing New Oriental Education Technology (Group) Co., Ltd., headquartered in Zhongguancun, Haidian District, Beijing, is a comprehensive education group and an education and training group. The company's business includes foreign language training, primary and secondary education, preschool education, online education, consulting abroad, book publishing and other fields.

Extended data:

By May of 20 14, New Oriental had established 56 schools, 3/kloc-0 bookstores and 703 learning centers in 50 cities across the country. Since its establishment, New Oriental has taught 20 million students face to face. The brand of New Oriental ranks 94th in the list of 20 10 top 500 Chinese brands compiled by World Brand ValueLab, and its brand value has reached 6.423 billion yuan.

On July 2012 18, New Oriental was investigated by the SEC and its share price plummeted. 2065438+On February 1 day, 2006, New Oriental Education Group announced that Tencent would invest 320 million RMB (US$ 50 million) in Sung Hoon, and announced that New Oriental Online would soon conduct an IPO in China. This investment is expected to be completed in the first quarter of 20 16. After the completion, Sung Hoon will still be controlled by New Oriental.

Baidu Encyclopedia-New Oriental (Comprehensive Education Group)