Bank Women’s Day activity plan

Bank Women’s Day activity plan

In order to ensure that activities are carried out with high quality and high level, it is often necessary to formulate an activity plan in advance. The activity plan is actually a planning document based on factors related to the activity. . So how should we develop an activity plan? Below is the bank’s Women’s Day activity plan that I compiled for you. Welcome to read and collect it.

Bank Women’s Day activity plan 1

1. Activity theme:

Celebrate the "March 8th" true feedback

To give back In recognition of the long-term support of the bank by the vast number of new and old customers, the branch specially held a sincere feedback activity to celebrate the "March 8th". Through this activity, the bank's brand awareness was enhanced, the service level was improved, and a good reputation was won, which helped the branch complete the 20** year. Lay a solid foundation for the first quarter and full-year mission goals.

2. Purpose of the activity: Through this activity, the banking business strives to achieve the following goals at the beginning of 20**:

1. The number of new customers exceeds the best level in the same period in history. And the customer structure has been improved and the quality has been further improved.

2. The savings balance has a net increase of 3 million yuan, the online banking activation rate has reached 50%, and the financial management sales volume has increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

3. Event time:

March 5th - March 8th

4. Event target:

All those who support me Customers who use bank cards and passbooks and new account opening customers.

5. Activity content:

1. During the activity, all customers who apply for fixed and demand deposits in our bank can receive gifts from the "March 8th" sincere feedback activity.

2. During the event, in order to celebrate Women’s Day, our bank launched two financial products specially designed for female gays: Wealth Bonds, 77 issues, 153 days, with an annualized yield of up to 5.15 %; Wealth Bond has 83 issues, and the 365-day annualized rate of return can reach 5.4%; all high returns are waiting for you to participate.

6. Establish an activity leadership group

Division of labor: During the activity, all branch tellers will wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank’s employees.

Han Dan is responsible for hanging promotional banners and promotional display boards at the outlets; Wu Xiaoming is mainly responsible for guiding the outlet publicity information desks, guiding customers to participate in activities in an orderly manner, and actively doing related work to receive prizes; Feng Bianqiang is mainly responsible for the reception and service of company customers, actively guiding company customers, recording basic information of company customers, guiding company customers to participate in activities in an orderly manner, and actively doing a good job in collecting gifts from company customers.

The sales staff at the front desk on the day actively carry out high-quality service work at the outlets, improve the service quality of the counter business, do a good job in guiding customers, and effectively enhance the service image of the outlets.

For the off-duty staff, one is responsible for reception at the door, and does a good job in guiding VIP customers and providing green channel services.

The other person is responsible for the distribution of gifts and back-end service work.

Branch credit personnel are responsible for recommending credit customers and actively participate in our bank's activities.

7. Implementation Arrangements

1. The lobby manager should do a good job in the preliminary publicity of the business hall.

Specific requirements: The lobby manager should wear a ribbon to promote and guide customers in the lobby.

Wearing colorful ribbons, financial management managers promote and explain financial management products to customers waiting to handle business in the lobby.

2. Contact the personal business department of the city branch, use the information database to build a text message promotion platform, and inform customers of our bank’s social security IC card through text messages.

Specific requirements: Contact An Bin of the Personal Business Department and use the SMS platform to send promotional text messages to IC social security card customers.

3. Off-duty personnel conduct door-to-door promotions in each unit every day.

Specific requirements: The sales staff are divided into two groups. The assistant to the president will lead the off-duty staff into the unit every day to promote various products of our bank and send business cards.

8. Prize settings:

Branded toiletries, cosmetics and other female products.

During the event, everyone who comes to participate in the "March 8th" sincere feedback event organized by our bank will be given gifts. Activities plan for the Bank's Women's Day 2

1 , Women’s exclusive high-yield financial management issuance on Women’s Day

From March 8 to March 10, 182 days/60,000 starting/4, 9% female-exclusive high-yield financial products will be launched through the counter. On sale for female existing and incremental customers, quantity is limited, first come first served, while stocks last

2. Send flowers to the beautiful lady, thank you deeply

March 8. A flower will be given to female customers who come to the branch to handle financial services on a first-come, first-served basis.

3. Free movie viewing activities for asset improvement

March 4. On March 10, female customers of Bank of Qingdao will receive free Broadway movie tickets if their financial assets reach the target. Please contact each outlet for details of the event.

4. "Swipe your card to enjoy discounts" exclusive discounts for women

During the event, female customers holding Qingdao Bank Cards can enjoy exclusive discounts of free or 50% off when swiping their cards at the following merchants: Courtyard Yoga/free trial week; Yanzhiwu/dine in at half price (limited to each person) One cup); Banana leaf Thai food/desserts at half price; Liangzi foot massage for two free; Development Zone Paris Spring SPA club/half price experience week; Jiaozhou Waltz Western food/drinks at half price; cash box KTV/free fruit plate after discount; Beibu Gulf natural seafood/ Including seafood, 13% off; Copthorne Feihong Restaurant/30% off on dishes; Youyou authentic seafood and beef hot pot/15% off on full order; Qinggu Korean Cuisine/20% off on dishes; Development Zone World Trade Haiyue Hotel/15% off on Chinese food/Western food 20% off; 30% off on Haitian Meijing Photo Studio/photography; 20% off on hair salons/15% off on products at Fu Jun Styling’s six stores in Chengyang Jimo; 22% off on Jingyan Yunnan cuisine/Xiao Qiao Hunan cuisine/free drinks for ladies; Laixi Yuehai Xilai Hotel/15% off on all orders; 30% off on Zixiamen Korean food/grilled steak set for two people. For details, please call 88671235.

5. "Free Fitness for Youth" Exclusive Free Fitness for Women<. /p>

From March 4th to March 10th, female customers with Gold Card and above can go to Impulse Fuzhou Road Store/Hong Kong East Road Store/Zhengyang Road Store/Guizhou Road Store/Donghai Road Store with their personal ID card ID cards and Qingdao bank cards enjoy free fitness once a day, and each card is limited to one person.

6. Super discounts on European-made hair styles, instant mood changes

March 4th. Until March 10, female customers can take Qingdao bank cards to the OLIVE hairdressing store on the second floor of Sunshine Department Store to enjoy discounts starting from 40% off on British OLIVE hairdressing. For details, please call 4000053218.

7. Haiquanwan ocean hot springs, as low as half price

From March 4th to March 10th, guests who use Qingdao bank cards to spend at China Travel Service (Qingdao Haiquanwan Resort) can Enjoy the following price discounts: Superior twin room 650 yuan (rack price 1808 yuan), Superior sea view king bed room 750 yuan (rack price 2080 yuan); Ocean Hot Spring 148 yuan/person, rack price 198 yuan/person; March 8 On that day, it is 99 yuan per person for ladies to bathe in the hot springs; 99 yuan per person to watch the performance of "Dream Return to Qindao" (the retail price is 180 yuan per person). Please inquire x for details. Bank Women's Day activity plan 3

1. Activities Background:

International Women’s Day is an annual women’s day. With the continuous improvement of women's status in modern society and the increasing independent economic ability of women, Women's Day has increasingly become a marketing festival that attracts much attention from merchants. Various banks have also launched a series of marketing promotion activities that make women excited. The China Everbright Bank's March 8th Festival promotion plan is to target the specific holiday atmosphere, take advantage of consumer psychology, take the initiative, carefully plan, and comprehensively use marketing methods such as outlet layout, interactive marketing, road show promotion, and media promotion to carry out products. , brand promotion activities to seize market share, improve product sales, and enhance brand affinity and influence.

2. Purpose of promotion:

To promote a series of financial products of China Everbright Bank to increase the brand’s visibility and reputation, and to use activities to expand the influence and appeal of the brand to increase the number of Everbright Bank Sunshine Card swipes.

3. Activity ideas:

1. Take advantage of the situation and cooperate to win. If you are alone, your power will be weak. It is difficult to achieve great influence and achieve great results by relying on your own power alone.

Even if it is achieved, the effort and consumption of resources will be significant and considerable. With a certain investment, if you want to achieve high output and excellent returns, alliances between suitable companies will be a good choice. Therefore, for this event, China Everbright Bank can cooperate with a large shopping mall chain company (such as Youa), and use the shopping mall and itself to have the same target audience and holiday ideas during the March 8th Festival, and increase cooperation between them. , Integrate their respective advantageous resources, carry out strong alliances, and jointly build momentum to expand the influence of festival activities while further improving the effects of activity output. We will present China Everbright Bank and China Everbright Bank's financial products to our target audience in a more in-depth manner, so that they can have a deeper and thorough understanding of Sunshine Financial Management.

2. Vivid and unique, with prominent themes.

This event, whether it is publicity and momentum in the early stage, interesting entertainment in the mid-term, or exciting continuation in the later stage, will be closely combined with the characteristics of the festival and the characteristics of the bank. development of activities. The entire activity will be both gradual and targeted, and relaxed and climaxed one after another. By enhancing competition interaction and audience participation, the effect of the activity will be maximized. Let our target audience understand Sunshine Financial Management and become familiar with the features of Sunshine Financial Management products in a relaxed and harmonious atmosphere, further deepening Everbright Bank's brand recognition and product memory.

4. Activity theme: (To be determined) "Who is the best housewife who knows how to manage money?" "The rich girl in the family" "Women who have money" will be held on the March 8th Festival. Money-Managing Housewives” event. The entire competition will be closely integrated with China Everbright Bank's corporate image and product features, such as setting up financial management questions and answers based on the product names and product features of China Everbright Bank's Plan A, Plan B and Plan E, and setting up a number of treasures to win the gold medal. Strive to be lively, interesting and interesting, so that the audience can remember China Everbright Bank and China Everbright Bank's products in a relaxed and pleasant environment.

5. Event promotion:

The event carries out media momentum and public opinion promotion. In addition to digital and wired content, the entire event must also have face-to-face control, using media to build momentum to expand the audience of the event and enhance the communication effect of the event. Through face-to-face control, not only will it be of qualitative help to the event, but it will also be an opportunity for publicity and improvement of the company's brand and corporate image.