Clothing store promotional activity planning plan

5 clothing store promotional activity planning plans (selected)

The plan is specific, thorough, and highly reliable in terms of purpose, requirements, methods, methods, progress, etc. Operational plan. Can you write a plan? Now I will bring you a clothing store promotional activity planning plan. I hope you like it! Clothing store promotional activity planning plan 1

1. Theme:

Happy Big Throw the "ball" and the next one is yours.

2. Activity time:

Starting at 11:00 am

3. On-site preparation:

1. Music playing (first warm-up , music builds momentum, attracts the masses, gathers a certain number of people, and heightens the atmosphere of the scene),

2 Parasols are set up and staff are present,

3. Opening slogans should be hung.

The main activity

Use a particularly large T-shirt (the pattern is based on the store name and clothing characteristics) to hang above the store, and fill the coat with balloons to make it full. . ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (clothing) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our stores) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose of the event is to give consumers who come to the store an opportunity to see their own names, creating a sense of pride and belonging).

Rules and requirements:

The one on the left is a 5 yuan voucher (valid for use within one month).

On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the guidance of the staff.

Special coat requirements:

1. Bright colors and obvious patterns;

2. Pockets should be large and deep;

3. Coats must be hung up before the event (where to hang is tentative)

4. Specific promotion plan

Promotion plan 1:

One person , the first item is at the original price, and the second item is 20% off.

For two people, the first item for two people will be discounted at 10%, and the second item will be half price.

40% off for all groups of three or more (including three persons).

Promotion plan two:

Any consumer who purchases clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which can provide 10% or 20% off and points. The higher the points, the lower the discount), use vouchers to firmly grab customers, capture their hearts, and increase long-term repeat customers.

Clothing store promotional activity planning plan 2

1. Activity theme

New store, new gift, new fashion

New store adds fashion, Add discounts and give gifts within gifts

Fashionable new store, meet with good gifts

New store opening, exquisite fashion

2. Event time

Activity cycle: ten days from the opening date (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience

Women from all walks of life aged 25-40;

This event will also attract some male consumption through promotional gift selection.

4. Activity content (shopping chain wedding)

Suitable for 40-60 square meters opening chain wedding plan

One heavy happiness, happiness at the door:

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When you enter the store, you will be given an exquisite souvenir (or you can give a gift with a DM leaflet)

For example, gifts of about 1-3 yuan are lighters, notepads, ball-point pens, and keys. Buckle, poker, etc.

Double happiness, get a gift when you buy (the amount of the purchase and the gifts are customized by each store):

Anyone who purchases during the event will get a gift "A pair of pure cotton socks worth 28 yuan";

Anyone who purchases more than 258 yuan during the event will receive an exquisite ballpoint pen worth 48 yuan;

Anyone who purchases during the event For purchases over 368 yuan, you will receive a set of three sets of exquisite notebooks worth 100 yuan;

For purchases over 488 yuan during the event, you will receive a genuine leather belt worth 138 yuan;

Triple happiness , receive a VIP card. The first 50 customers who make a purchase will receive a VIP card and become a permanent member after registration.

5. Material integration

1. Themed poster outside the store: (choose one of the themes)

New store, new gifts, new fashion

New store adds fashionable discounts, extra discounts and gifts planning copy

Stylish new stores meet with good gifts

New store opening, exquisite fashion

Three exquisite fashions Surprise

2. Hanging flag:

The theme advertising slogan on the front, auspicious opening or new product launch on the back

3. Roll-up banner or _ display rack to unify the theme of the event, Unify with the poster.

4. Xiaolipai POP advertisements are placed in the display area of ??the corresponding product series.

5. Activity theme content

6. DM flyer content is the same as the poster

7. Large inflatable arch (with activity theme written on it), lift-off balloon, knife Flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards, ribbons

6. Terminal environment

1. Hard environment: displays, props and Lighting and sound, etc., should meet the terminal requirements of ___ brand personality theme and be consistent with the style and tone of the image promotion.

2. Soft environment: The appearance and service standards of shopping guides, cashiers, etc. in specialty stores should complement the brand image of ___.

Clothing store promotional activity planning plan 3

1. Planning purpose

With the development of society, the clothing economy is booming under the constant changes in market demand. Women have higher and higher requirements for clothing, require more and more varieties, and are more and more concerned about the quality of clothes. __Women's clothing mainly promotes "cotton and linen", which makes it easy to stand out in the clothing market and gain attention. The main purpose of planning is to further promote this "cotton and linen" proposition and gain widespread recognition from customers.

2. Market Current Situation

1. Market Situation: The clothing market is mixed, with different economic levels and different purchasing power of customers. Consumers have different needs, concepts and purchases.

2. Product situation: Product sales are often ranked among the top women's clothing brands on Taobao, with high prices and high profits.

3. Competition situation: Mainly a series of emerging cotton and linen clothing brands have begun to seize the market. __Women's clothing market share is relatively high

4. Macroeconomic environment: Consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers have strong purchasing power.

3. SWOT analysis

The marketing plan is a combination of product and market analysis and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1. Product advantage analysis (relative to competitive brands): The product quality is good and the feel is relatively good; the product styles are diversified and can meet consumers with different needs.

2. Analysis of product disadvantages

The quality of the cotton and linen market varies, and some consumers cannot distinguish between good and bad. The __ brand is easily confused by some consumers, and the brand promotion is not good. high.

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand new concept. Modern people have begun to pay attention to environmental protection and health care, and are more likely to accept "cotton and linen" The product's clothes have great market potential.

4. Analysis of environmental threats

Since the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easily copied, and there are no certain laws to regulate them. .

4. Marketing Goals

During the implementation period of the marketing plan, the comprehensive sales volume will be 10 million pieces, the gross profit is expected to be 200 million yuan, and the market share will be 30%

< p> 5. Marketing strategy

1. Target market strategy

(1) Market segmentation: Segmentation based on population, geography, consumer psychology and behavior

< p> (2) Market selection: Taking 25 to 29-year-old female white-collar workers with relatively strong financial strength as the main consumer group, we will design a series of clothing for them.

(3) Market positioning: It is positioned at the mid-to-high-end crowd, and the clothing prices are on the high side.

2. Marketing mix

(1) Product strategy: independent research and development, joint operation, contract development

(2) Price strategy: adopt holiday sales Profit and other activities

(3) Channel planning: use vertical channel marketing

(4) Promotion strategy: Adopt advertising on Taobao’s homepage to promote profits through promotions. Transactions are completed online and offline, and promotional content is adjusted according to the season.

3. Total marketing budget cost: 200,000 yuan Phase cost: 100,000 yuan Project cost: 100,000 yuan

4. Promotion

(1) Advertising: During National Day, advertise on Taobao homepage (2) Sales promotion:

a. Get 10 yuan off for purchases over 199 yuan, 20 yuan off for purchases over 299 yuan, and 50 yuan off for purchases over 499 yuan. Yuan" to benefit consumers; b. Lottery: The first ten consumers every day have the opportunity to draw for free C. Membership system: If you spend up to a certain limit at one time, you can get a membership card

6. Customer Management

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1. Establish sales information: indicate the product type, name, and price, and have the customer sign for confirmation to facilitate after-sales service.

2. Establish a member information book: record member information. Members can receive a free gift on their birthday with their membership card and ID card.

7. Summary

Through promotional activities, you can spread corporate culture, establish corporate image and promote new corporate propositions, gather popularity, attract people, increase sales, thereby increasing market share. Fight against the market pressure brought by our competitors. A successful promotional planning activity can improve the reputation of the company, bring higher attention to the product brand, and thus expand product sales.

Clothing store promotion planning plan 4

1. Save money and have a beautiful holiday

2. Poetry and flower language, perfect Mother’s Day

< p> 3. Love action, perfect day to help the disabled

4. Healthy life, beautiful holidays

Background: May Day Golden Week

Connotation: __ shopping mall May Day is a holiday for consumers to save money, so consumers should have fun at Huada on May Day.

Extension: price reduction promotions, limited time sales, bundled sales, joint promotions, and redemptions.

Content:

1. Opening package, unlimited surprises

2. Race against time at the opening moment

3. Perfect price period, any price You choose

a promotion section

Kick-off package, unlimited surprises (activity time: May 1st to May 7th)

During the "May Day" period It is the peak travel period. Before everyone prepares to go to travel destinations, some of our outdoor activities and short-distance travel will also be an opportunity for our promotional activities. Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages"

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups. The discounts on individual products are accumulated and highlighted. Price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

The “Glory of Labor Meal” on May 1st is nourishing

The special features of the “Chief Gong Meal” on May 2nd

“Playing to beautify your mood” on May 3rd Meal "Green"

May 4th "Fashionable Youth Meal" Nutrition

May 5th "Youth Meal" Beauty

May 6th "Happy Meal" , Fun Meal" Leisure

May 7th "Homecoming Meal" Adjusts the Stomach

Daily recipes are different (mainly including: cuisine, fruit drinks, snack foods, etc., bundled sales).

It’s time to race against time (activity time: from May 1, 2020 to May 7, 2020). Activity content: The essence is a limited time sale, from 8:00 to 9 in the morning every day. : 00 minutes, afternoon: 14:00-15:00, and evening 20:30-21:30. It is recommended that the products to be purchased at every time of the day should be practical and unique, which can make consumers want to buy.

From 8:00 to 9:00 in the morning, mainly housewife products

From 14:00 to 15:00 in the afternoon, general products

From 20:30 in the evening to 21:30 As long as you make a one-time purchase of 68 yuan during the event, you can go to the service desk and add 1 yuan to get a rush purchase ticket to enter the store. The rush purchase ticket is valid for use on the same day and will become invalid upon expiration. (Limited quantity, while supplies last)

(Note: A single ticket in this event is limited to two rush-purchase tickets at most. The rush-purchase ticket must be handed over to the staff when entering for rush-purchase. The rush-purchase ticket must be stamped with Huada's financial seal. efficient).

Internal note: Internal employees and their families are not allowed to participate in this event. Violators will be punished. All rush-buy products are placed in boxes with paper slips (the boxes are sealed) and stacked on the rush-buy pile. Customers who rush to buy cartons can go to the service counter and add one yuan to exchange for products. There is a limit of 300 products per day.

3. Price promotion period (event time: starting at 20:00 on the evening of May 6, __)

In order to increase the popularity of evening shopping, the special price will be held on the evening of May 6 , that is, before the end of the long holiday, to warm up the later promotions, a special product auction will be held outside, starting at 1 yuan.

Clothing store promotional activity planning plan 5

Taking advantage of special days to further grasp the peak sales season, we have specially planned the following promotional activities for clothing stores on May Day:

1. Activity theme:

There are many surprises on May Day

2. Activity time:

3. Activity purpose:

< p> Increase sales, reduce inventory, and develop VIP customer base

4. Promotion content:

(for a certain brand store)

Same slogan for both festivals Happy, there are endless surprises

Lucky Wheel. Customers who buy certain brand clothing in specialty stores can participate in the Lucky Wheel game. The purchased products will enjoy discounts according to the lucky numbers (pay first and then play the game). Settlement will be given based on the results), plus a pair of military boots for an additional 128 yuan, and a VIP calendar.

All clothing participated in the event, with an average discount of approximately: (58%+68%+78%+88%)73%

Target audience: surrounding potential consumer groups

Profit description:

58% discount (lowest grade)

1 piece 400 yuan (average price of tag) 58% (lucky number) + 128 yuan (average cost of military boots) =360 yuan

Product cost: 400 yuan (average price of clothing tags) 0.35+128 yuan (average cost of military boots) = 268 yuan

Gross profit: 360 yuan_268 yuan=92 Yuan

88% discount (mid-to-high-end)

1 piece 400 yuan (average price of tag) 88% (lucky number) + 128 yuan (average cost of military boots) = 480 yuan

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Product cost: 400 yuan (average price of clothing tags) 0.35 + 128 yuan (average cost of military boots) = 268 yuan

Gross profit: 480 yuan_268 yuan =__2 yuan

The slogan of the event is buy one and get 1+1+1 (the more you buy, the more you get)

And during the May Day period, all clothing items are 15% off for one item, 22% off for two items, and 30% off for three or more items. , every purchase of "a certain brand product will give you 1 VIP card + gift (it is recommended to have a desk calendar, water cup and other items with practical value and easy to carry) + 1 laundry roll (negotiate a joint venture with a local laundry), that is: buy one and get one free 3

Average discount: (70%+78%+85%)77%

Target audience: VIP customers and surrounding potential consumer groups

Profit Description:

70% discount: 400 yuan (average price of tag) 3 pieces 70% (discount)_1200 yuan (3 pieces) 35%=420 yuan

78% discount: 400 Yuan (average price of hang tags) 2 pieces 78% (discount)_800 yuan (2 pieces) 35%=344 yuan

85% discount: 400 yuan (average price of hang tags) 1 piece 85% (discount)_400 Yuan (1 piece) 35% = 200 Yuan

Explanation of gift costs: Desk calendar cost approximately: 8 Yuan Laundry roll cost approximately: 5 Yuan

5. Event publicity plan:

1. The company provides unified design: KT version, POP, posters, and some gifts

2. Billboards inside and outside the venue: placed in conspicuous locations

3. Store layout: Promotional information must be arranged in advance to produce leaflets (with accurate content and prominent themes) and manpower to distribute them in areas where target groups are concentrated to deliver promotional information and build momentum for store sales. If conditions permit, "SMS notifications" can be used locally. Pass the promotional content information to the Military Cool VIP group.