202 1 The slogan, emblem and mascot of Chengdu Universiade were officially released.

1 On February 30th, 2002, the official global release of the slogan, emblem and mascot of Chengdu 20021Universiade was held in the Universiade Village of Chengdu University.

The emblem of 202 1 Chengdu Universiade is based on the English initials "u" corresponding to the World Universiade, and combines the Sun Bird, one of the symbolic elements of Tianfu culture. The emblem consists of four gradient blocks of red, bright yellow, green and lake blue, which echoes the Universiade concept of "green, wisdom, vitality and enjoyment" and is in the same strain as the "FISU" tracer element.

In order to embody "Chengdu flavor" and "Tianfu culture". The emblem design of 202 1 Chengdu Universiade selected one of the symbolic elements of ancient Shu civilization and Tianfu culture-the Sun God Bird. In ancient times, the sun god bird carried people's desire and determination to pursue light, hoping to show the positive mental outlook of self-improvement and high spirits in Tianfu culture. At the same time, the design of the emblem also ingeniously incorporates the characteristic element "Phoenix" of China culture. In the picture, the left side abstracts the "phoenix head" by arc cutting, and the right side abstracts the "phoenix tail" by melting the flame element, depicting a lifelike bird hovering in the sky. Phoenix not only contains the tenacity of nirvana and rebirth, but also has the hope of flying dreams, which perfectly fits in with the slogan of "Let every dream come true in Chengdu" of the Universiade and conveys good wishes from China to the whole world.

Slogan of Chengdu Universiade 202 1

Chinese slogan: "In Chengdu, let every dream come true".

English slogan "Chengdu makes dreams come true".

202 1 The mascot of Chengdu Universiade is a giant panda named Rongbao. Known as a "national treasure", panda is a distinctive symbol of Chengdu's foreign exchange and a well-known personal business card of the land of abundance. It is reported that Rongbao's ears, eyes and tail are all in the form of flames with rich connotations. The Universiade torch holds the words "3 1", in which 3 1 stands for the 3rd/kloc-0 Summer Universiade in Chengdu. Rongbao Facebook refers to the traditional art treasure-Sichuan Opera Facebook, which is another innovative embodiment of Sichuan Opera, the intangible cultural heritage of China.

A set of good slogans, emblems and mascots can not only add color to large-scale activities, but also be the brightest business card of the venue, showing its competitive spirit and urban temperament, allowing guests from all over the world to set foot in Chengdu and feel the city vitality and Universiade spirit of Chengdu. In the view of Gurry brand, the slogan, emblem and mascot of the 20021Chengdu Universiade conveyed rich aesthetic ideas, and conveyed to the outside world Chengdu's determination to run the Universiade well and its desire to build a famous sports city.