Summary of bank marketing activities

Bank marketing activities are very frequent, and creative marketing activities are more attractive. The following is a summary of bank marketing activities I compiled, welcome to read. Summary of Bank Marketing Activities (1)

In accordance with the notification requirements of the superior bank on carrying out joint marketing activities of "caring for government customers and serving public finance", our bank took active actions, carefully organized, and combined with xx County Based on the actual situation of the government department, we selected target customers in a targeted manner, implemented target responsibilities, and successfully completed the target tasks of the joint marketing activities. From _month__ to _month__, we marketed xx personal online banking users and issued credit cards. xx sheets, xx personal wealth management accounts, and xx Peony e-Age card users. The relevant situation is summarized as follows:

1. Establishing an organization and carefully organizing it ***Financial? Joint Marketing Leading Group, with the president as the leader and heads of relevant functional departments and outlets as group members, uniformly organizes, coordinates and manages marketing activities. The leading group holds topic meetings to review the resources of government departments. Careful analysis and careful classification were carried out to identify key marketing targets. All relevant departments cooperated closely and communicated in a timely manner, thus laying a good foundation for this marketing activity.

2. Do a good job in business publicity and promote the rapid development of marketing activities. During the event, xx Bank closely focused on the theme of the event and adopted promotional methods suitable for the actual situation of xx County to improve the reputation of xx bank's bank-government cooperation products. , one is to use centralized marketing as a platform and door-to-door marketing as a means to market our bank's financial products through high-level visits, bank policy talks, door-to-door delivery of orders and other forms of marketing. At the same time, marketers are required to go to households and explain on-site and provide guidance on card application and card usage knowledge, allowing cardholders to become familiar with the card usage process, integrating services throughout the entire marketing process, and achieving good results. For example, a government civil servant quickly recognized the , I accepted the ICBC Peony Card. After using the card on a business trip, I went to the bank to express my gratitude to the bank staff. The second is to strengthen counter marketing. When government department personnel come to our bank to handle corporate business, the counter staff will promptly introduce them to the relevant personnel, and the marketing staff will further talk with them and promote our bank's financial products. The third is to improve the incentive mechanism and highlight the overall employee marketing. In order to make full use of the social relationship resources of the entire bank's employees and effectively mobilize the joint marketing resources of the entire upper and lower branches, the branch has increased the special link assessment of the bank card business in the second quarter in the operating target responsibility system, and has effectively mobilized the bank card business through continuous improvement of the incentive mechanism. In order to increase the enthusiasm and initiative of employees in marketing, many employees took advantage of their relatives and friends working in government departments to actively market and achieved certain results.

3. Improve after-sales service and improve customer satisfaction

In this marketing activity, our bank will also improve after-sales service and improve the card usage level of cardholders so that everyone can Cardholder satisfaction is an important aspect. In order to improve the success rate of bank card transactions and avoid unsuccessful transactions, the company adopts measures to promptly explain to cardholders the password limit and account management regulations, remind cardholders to avoid transaction error codes exceeding the limit, and remind cardholders to enter the error codes in their accounts. When the amount is uncertain, please make an inquiry transaction first to avoid errors such as total amount exceeding the limit. This not only strengthens the promotion and guidance of cardholders, but also improves cardholders' card usage skills and promotes the success rate of card transactions. Provide timely and complete answers to relevant inquiries raised by customers. For those who cannot answer at the time, make phone calls or door-to-door follow-up visits within the agreed time to improve customer satisfaction, thereby making a group of customer groups unable to use or unwilling to use Gradually cultivate it in the process of using and actively using it. Summary of Bank Marketing Activities (2)

Since the beginning of this year, a certain bank has seized the two peak seasons of capital recovery in accordance with the unified arrangements and deployment of the provincial branch, and vigorously implemented the Golden Key Spring Action to Accompany Your Growth. As a result of comprehensive marketing activities with the theme, various business developments have achieved remarkable results. As of February 5, 2010, the total amount of deposits reached 100 million yuan, a net increase of 100 million yuan from the beginning of the year, of which the total personal savings deposits were 100 million yuan, a net increase of 100 million yuan from the beginning of the year; the loan balance was 100 million yuan, a net increase of 100 million yuan from the beginning of the year. RMB 10,000 in intermediary business income, including RMB 10,000 in bank card income.

1. Strengthen leadership and carefully deploy "Operation Spring"

After the provincial branch made the decision to implement "Operation Spring", a bank quickly held a president's office meeting, executive meeting, The staff meeting conveyed and implemented the spirit of the provincial branch, and researched and arranged the bank-wide "Spring Action" marketing activities.

First, strengthen leadership. In order to raise awareness, let all levels effectively strengthen the organizational leadership of "Spring Action". The party committee of the branch repeatedly emphasized at the executive meeting and directors' meeting that spring is the time of year. During the "two festivals", the flow of people, logistics, and capital are highly concentrated, which are non-renewable and scarce resources during the year. We must firmly seize the opportunities. , Doing a good job in marketing work during the "two festivals" is of great strategic significance for the successful completion of the bank's full-year work goals. Through repeated communication, the principals in charge of each unit have generally enhanced their sense of urgency and responsibility for the "Spring Action", and their work initiative has been greatly improved. At the same time, the branch promptly established the "Golden Key Spring Action for Your Growth" comprehensive marketing leadership group with the party committee secretary and the president as the team leader, the vice president as the deputy team leader, and the head of the front and back office departments of the branch as members; each unit was also established accordingly A working group with the main person in charge as the team leader and business backbones as members has clarified the specific responsibilities of the team leaders and members of the special teams at all levels for the various work goals, measures and implementation of the "Spring Action", and effectively strengthened the response to the "Spring Action". organizational leadership.

The second is to refine the marketing plan. The branch promptly issued the "A Bank's Golden Key Spring Action to Grow with You" Comprehensive Marketing Implementation Plan, which included the action time, participating units, organizational structure, action goals, marketing strategies, main guarantee mechanisms, assessment indicators, and evaluations of the "Spring Action" Rewards have been refined. By establishing a team of account managers, creating a comprehensive marketing platform, enriching financial products, optimizing the customer structure, and improving the guarantee mechanism, we strive to create a five-in-one comprehensive marketing system and realize the advancement of scientific, professional, standardized, and systematic marketing work. Make the marketing plan have strong guidance for the whole bank's marketing work.

The third is to launch strong publicity. On the basis of sufficient preliminary preparations, the branch promptly held a bank-wide "Spring Action" marketing mobilization meeting. At the meeting, the secretary of the party committee and the president of the branch gave a themed report entitled "Emergency action, all staff went out to seize business opportunities, and achieved "Spring Action" and a good start in marketing in the first quarter", which greatly boosted the morale of the whole bank; leaders of the branches in charge and relevant departments The head of the department redeployed marketing activities; representatives of the department and branch offices made statements. The bank-wide "Operation Spring" marketing campaign was launched with enthusiasm and laid a winning foundation for a good start.

2. Implement the measures and quickly set off the climax of "Spring Action"

First, the main persons in charge of each unit stand on the front line of marketing, command from the front, and take the lead in setting an example. The second is to open the window fully and implement all-weather and full-load operation. The third is to go out for marketing and poach high-quality customers from other banks. The fourth is to increase publicity efforts. While the branches uniformly use television, newspapers, and large-scale outdoor advertisements for publicity, each branch promptly uses radios, mobile propaganda vehicles, banners, and sets up consultations in crowded areas such as stations, docks, and residential areas. The publicity work will be fully launched through various methods such as the website to form an all-round and three-dimensional publicity atmosphere. The fifth is to do a good job in high-quality services to ensure good appearance, good service facilities, and good civilized language? Three Goods? standards, and strive to Create a comfortable environment for customers. Implement differentiated services for high-value customers and solve the problem of long queues for customer deposits and withdrawals as soon as possible. All units strive to improve service levels by focusing on on-the-job training; strive to improve service levels by focusing on the training of star-rated employees; strive to improve service levels by paying close attention to rewarding the good and punishing the bad, giving heavy rewards to those who provide excellent service, and those who quarrel with customers, Anyone who has a blunt attitude, low service efficiency, etc. that damages the image of the bank will be severely punished. Sixth, we will strengthen up-down linkage and overall marketing functions, and implement integrated marketing of assets, responsibility, intermediary business, and domestic and foreign currency business for high-quality customers to amplify customer value in an all-round way.

3. Strengthen supervision and advance the "Spring Action" in depth

During the period, the branch held executive meetings and meetings of city and town directors to listen to marketing work reports, analyze, and Coordinate and solve existing problems, promote "Spring Action", quickly expand the results, and advance in depth and comprehensively.

In response to the overall slowdown in marketing work in mid-January, the branch promptly issued an "Emergency Notice on Doing a Good Job in Current Marketing Work" after on-site investigation and research, proposing 6 specific measures to speed up marketing progress. Leaders and departments personally sent the products to various outlets, personally organized employees to learn and implemented them, which quickly reversed the rigid situation of stagnant marketing work. The branch requires that the point-packaging department should effectively strengthen contact and guidance with the outlets and truly help the outlets solve difficult problems in marketing. For general problems, those that can be solved on-site should be solved on-site, and those that cannot be solved should be collected and reported to the leaders of the branch in charge in a timely manner, so as to create conditions and solve them in a timely manner. Summary of Bank Marketing Activities (3)

The peak season marketing activities of our bank in XX are already halfway through. During the activity, the overall situation of Yinze Branch was running well, and most of them were able to complete the schedule as scheduled. Now I will report on some experiences during the peak season marketing period of xx branch.

1. Self-imposed pressure and active deployment of early action

As early as mid-December of XX, our branch held consecutive mobilization meetings on the peak season marketing of XX. Based on the past years, We formulated our own peak season marketing implementation plan for each line, and formulated our own publicity plan based on the characteristics of the branch’s own customer structure, and established corporate deposits, personal deposits, electronic banking, and credit card marketing with Ma Peiwen as the leader of the activity team. The team conducts targeted special marketing. For example: In terms of credit cards: Our bank combines its own financial agency business and focuses on the issuance of civil servant cards for units. As of March 3, our bank has received 370 credit cards, including 153 civil servant cards for budget units, accounting for 10% of the total. 40.8% of the total; in terms of e-banking: Our bank has increased the promotion of e-banking product discounts - five surprises. The lobby manager will activate e-banking products and conduct accounting transactions immediately, and at the same time give gifts to customers. Improve the simultaneous signing rate of e-banking and the proportion of e-banking accounting transactions; in terms of key products: use the OCRM system and marketing operation support system to screen target customers, proactively contact and conduct precise marketing.

2. Clear goals and everyone has indicators

After our branch clarified the goals of public and private peak season marketing, our bank carried out the work according to the requirements as soon as possible. Lines and groups were differentiated for the second time, so that every employee could understand their key marketing objects and the specific target amount of marketing. Moreover, the implementation of indicators is based on the target determined by the branch and an additional one-third is added to ensure the full realization of our bank's peak season marketing objectives.

3. Adapt measures to local conditions, all staff attack to achieve fruitful results

Compared with other business outlets of our bank, the agency financial business is the highlight of our bank and it also caused the business volume of our branch to double. main reason. Near the end of the year, a fiscal budget unit has a large amount of fund settlement, and the business volume has reached more than 300 new transactions every day. On the one hand, our branch organized manpower to solve customer congestion and maintain order in the hall. On the other hand, all employees were responsible for fund interception. At work, through the efforts of all employees for nearly a month, the retained deposits amounted to more than 10 million yuan, and a number of high-quality individual and corporate customers were also maintained; at the same time, making full use of the Chinese Spring Festival customs, all employees brought couplets and wall calendars distributed by our bank , take the initiative to visit customers door-to-door to visit high-quality customers and potential customers in the surrounding area. Our bank's electronic banking business and physical gold have made greater breakthroughs than ever before, especially the sales of physical gold. Our branch There is basically no "big deal", all are sporadic sales of 20 grams and 50 grams, that's it. The current gold sales are 6,780 grams. This can not but be said to be the result of vigorous publicity and door-to-door marketing. In terms of debit cards, we strive to recommend cards to customers when opening accounts. This is due to the vigorous sales of counter staff. It is estimated that each of the two shifts of counter staff applies for nearly 10 cards per day; electronic banking business has been the most popular in previous years. The shortcomings of my branch, through well-divided and targeted marketing, have so far been ranked among the top among peers in the region. The completion rate of key products such as account funds, fund fixed investment, and agency insurance also ranks among the top in the bank.

4. Strengthen quality services and improve our bank’s visibility

Based on the training on building benchmark outlets at the end of last year, our bank employees continue to solidify the achievements of model outlets, uniformly dress and become accustomed to standard services In terms of terms, through standardized and standardized services, we can improve the overall quality of tellers and achieve customer satisfaction and loyalty.

This has established a good reputation for CCB Yinze Branch externally. At the same time, we actively explore critical customers through the OCRM system, expand and move critical target customers, and effectively increase the growth of individual customers.

5. Focus on learning and build a professional team

Since the beginning of our bank’s establishment, young employees have accounted for the highest proportion in all our branches. To this end, our branch pays attention to the training of employees and continuously strengthens its own learning. Through the old to lead the new and job rotation, etc., the new employees become all-round experts in the shortest time.

At the same time, all employees of our bank study the spirit of the documents and rules and regulations of the superior bank at the first time, and fully grasp the new products of our bank. In this way, while improving their own business level, they also grasp the product The advantages and features improve the ability to serve customers and better market products. Summary of bank marketing activities (4)

1. Introduction to cooperative units

None

2. Purpose of activities

To attract customers as an activity The purpose is to interact with community customers, create and experience the community culture of the project, drive new and old customers, increase the popularity of our community bank, attract the attention of the customer base, and expand the influence and awareness of community banks.

3. Key points of activity content

1. Activity content

1) Somatosensory games to attract attention

In order to attract new and old customer groups Get to know my community bank, come into my community bank, this game activity is specially organized to achieve eye-catching results. Arrange a fixed period of time every week to carry out somatosensory game interactive projects at the door of my community bank (or within the scope of ability). The content and activities of this game are novel and refined, and at the same time it has a national fitness effect, which will definitely attract customers passing by, and these customers who stop must be the customer group our bank is looking for. In addition: Customers who participate in the somatosensory interactive game need to sign the event participation details registration book and leave their phone number as the source of our bank's customer information.

2) When the customer attracts a certain number of people, you can continue to carry out the prize-winning Q&A session.

Visiting customers can not only experience the fun of somatosensory games, but also participate in prize feedback for answering questions. The publicity will definitely achieve the desired effect.

2. Suggestions for communication topics

Suggestions for answering questions are as follows: Summary of bank marketing activities (5)

1. Activity theme: ?Golden Autumn Marketing?

This event, with the theme of "Golden Autumn Marketing", aims to express the bank's sincere desire to share the fruits of hard work and create a better future with high-end, high-end and mass customers, and spread the message that the bank's personal banking business is customer-oriented. The center is committed to realizing the business philosophy of "win-win" between banks and customers. On this basis, each bank can refine the main "selling points" of the activity as a subtitle based on the characteristics of the bank's activities.

2. Activity time: September 26-October 31, 20xx.

3. Purpose of the event:

Taking the Mid-Autumn Festival and National Day as the tipping points, focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers and promote savings The main goal is to use cards and increase intermediary business income such as Speedway fees, focusing on expanding shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage, promoting customers to use it more frequently and in multiple varieties, and driving personal banking business Comprehensive development; at the same time, through the launch of "Golden Autumn Marketing" publicity activities, we will establish our bank's brand social image, enhance customers' awareness and feelings of our bank's three-level personal financial services (VIP services, community services, self-service), and improve electronic channels distribution efficiency and effectively improve operating performance.

IV. Activity content

The activity mainly includes the following contents:

(1) Happy golden autumn marketing product promotion and gift giving activities.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:

1. Golden Autumn Marketing. Self-service gifts?

(1) During the activity, hold our bank’s savings card throughout the province Customers who have paid twice on the self-service equipment can use the payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan at the local business outlet. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

Activity gifts are purchased by each bank.

2.? Golden Autumn Marketing. Card Celebration Double Festival?

(1) During the event, the annual fee for the year will be waived.

(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.

If you spend more than 1,000 yuan (inclusive) with your card, you will get a gift worth 100 yuan;

If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;

If you spend more than 10,000 yuan (inclusive) by card, you will get a gift worth 200 yuan;

If you spend more than 20,000 yuan (inclusive) with your card, you will get a gift worth 300 yuan;

Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below 5,000 yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.

Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.

Since the event lasts for more than a month, all banks should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.

3. Golden Autumn Marketing. Big discounts on Speedway?

During the event, Speedway remittance fees will be discounted by 20%.

(2) Golden Autumn Marketing. Happy product delivery. Product display and high-quality service activities at each outlet.

Carry out "Golden Autumn Marketing" and "Happy Product Delivery" activities at each business outlet to display high-quality services and personal banking products. The main contents of the activity are:

1. The business outlets will hang promotional banners uniformly, post and display marketing activity posters and activity promotion leaflets issued by the provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.

2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our employees.

3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Golden Autumn Marketing. Happy product delivery to community activities.

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned.

Seize the favorable opportunity of Mid-Autumn Festival and National Day to carry out "Golden Autumn Marketing" and "Happy Product Delivery" community marketing activities, and steadily promote the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close We have established a strong relationship between our outlets and community customers and steadily promoted community marketing work.

2. Combined with the promotion content of the event, determine the target customers of the community, actively expand related business volume, and effectively improve the performance of community marketing operations.

(1) Actively expand Speedway business

September and October are the peak periods for student enrollment or new student registration. Each bank can start offering remittance discounts with student ID or admission notice. Marketing activities to attract student customer groups and expand the education community market business; actively carry out community marketing activities for people with a high frequency of remittances in the city, such as business people in commercial communities, migrant workers, etc., to improve the effectiveness of marketing activities; to target potential For large remittance households and national and cross-regional enterprises that need to send wages to other places, each bank can conduct one-to-one marketing through public-private linkage and strive to lead batch remittance services such as wage payment.

(2) Effectively promote personal savings deposit business

The target communities for personal deposits in September and October should be determined as business communities such as campus communities and wholesale markets, and effectively seize student tuition fees Due to the seasonal characteristics of frequent payments and business exchanges, savings deposits are vigorously absorbed. Seize the business opportunities when the stock market is closed during the National Day, focus on marketing "Personal Notice Deposits", seize the opportunity for new students to enroll, focus on marketing "Education Savings Deposits", and pay attention to highlighting our bank's notice deposit assistant finance and education savings in marketing promotions. The innovative advantage of depositing in two installments. During the National Day, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses

During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.

During the event, all banks should speed up the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.

(3) Golden Autumn Marketing. Happy product giveaway activities.

Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the service functions of cooperative units to provide customers with a full range of VIP value-added services; while seizing high-end customers? Ten? During this period, there is a favorable opportunity to consider personal or family financial planning issues, and promote personal financial management services to high-end customers to further enhance the attractiveness of LeDangJia financial services. The main contents are:

1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.

2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.

3. During the National Day, customers will go out more often. All banks must ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement green channel services for customers. and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services nationwide and fulfill the brand promise of Letangjia.

IV. Activity Goals

Through this series of activities, the bank’s personal banking business strives to achieve the following goals in October:

1. New customers exceed The best level in the same period in history, and the customer structure has been improved and the quality has been further improved;

2. The social popularity and usage rate of the card have been further improved, and the transaction volume of card swiping transactions in that month was higher than that in the same period last year and in September this year. There has been a significant increase, and the proportion of peers has increased compared with September;

3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has hit a record high over the same period The best level;

4. The transaction volume of self-service equipment deposits and withdrawals and other agency business increased by 10% compared with September.

5. Successfully complete various business indicators.

1. In what year was a certain bank established?

2. What is the business philosophy of a certain bank?

3. Product specifications of a certain bank’s financial products How many types of questions are there? You can choose some that are specific to customer needs.

3. Publicity methods (1) Deliver event advertisements in newspaper boxes in communities around community banks;

(2) Post marketing activities in elevators and bulletin boards in communities around community banks Advertising;

(3) Promotion of event information through WeChat;

4. Event feedback and tracking of sales actions

Based on the progress of the event, on-site personnel will answer the questions from customers Analyze problem situations and provide targeted services to customers. For customers who participate in game interaction, targeted in-depth digging will be conducted after the game is over.

IV. Target customer organization

1. Target customers

Target customers include: visiting customers from the surrounding communities of the community bank who come through publicity, and customers on the same day Bring old and new customers;

2. Customer organization

The new and old customers who make appointments come to our bank on the same day, and the reception staff will conduct a brief understanding and then conduct triage guidance, and the consulting customers will be brought to In the consultation area, customers participating in the game are brought to the game area to register. At the start time of the game, a fixed staff will explain the game methods and precautions, and then the interactive game and Q&A game will begin. Customers who answer the bank's questions correctly will be given exclusive souvenirs of Bohai Bank.

5. Arrangement of time and place

1. Time

Any holidays or statutory rest days after the community bank opens

2 .Location

At the door of our community bank (or within the scope of ability)

6. Expense budget (please list the name, unit price, quantity, total price, etc. of each expense in detail )

1 XBOX360 motion-sensing game console 3,000 yuan

100 souvenirs 0--500 yuan (you can use our existing water bottles or others)

Flat-screen TV 3,000 yuan per unit (community banks should have their own equipment)

VII. Analysis of expected effects

1. The expected business volume through this activity

The business volume cannot be guaranteed, and the popularity will definitely increase dramatically

2. The expected impact of this event

The expected impact will leave a deep impression on customers and at the same time, cooperate with financial management and sales of savings products, significantly increasing branch deposits and business volume.

8. Personnel Arrangement and Responsibilities

1. Event planner: 2 people

Responsibilities: Arrange on-site partitions to receive customers and equipment debugging and other process allocations

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2. Event coordinator: 3 people

Responsibilities: receive visiting customers and do a good job in promotion and explanation

3. Event site person in charge: 1 person

Responsibilities: Responsible for all details of the day’s activities