How can clothing store promotions attract popularity?

The May Day holiday is coming soon, and many clothing products have launched corresponding promotions. However, a successful promotion does not simply use the holiday as the background. It also requires certain skills. So, what issues should we pay attention to in the May Day promotion activities of physical clothing stores in 2019? How to write the advertising slogans in the May Day promotion activities of clothing stores?

Be careful when using "violent" themes. Frankly speaking, it is not violence. , some companies like to use words such as "buying the lowest price", "crazy", "10% off" and other words with the main meaning of price reduction in the themes of promotional activities. However, it should be noted that not these promotional themes can impress consumers. Promotion must both Consider the sales profit during the event, as well as the normal sales and brand image after the event. Promotional themes that are too "violent" may affect consumers' trust in the brand. Most consumers hope that they can get benefits from merchants' promotions, but do not want to be labeled as "cheap-loving and low-end products". Therefore, You must comprehensively analyze your own brand and product positioning, and avoid blindly "violent" packaging.

It is not just a "title party" promotion activity, we cannot just hope to "win with the title", especially we cannot make up some promotional themes that are not worthy of the name, and try to "fool" customers into the store through some eye-catching promotional titles. The success or failure of an event is a systematic process control, involving all aspects. The title is just a "bait", "gratitude" and other words packaged for this reason.

Reverse thinking to avoid “crowding” with promotional themes and “crash” are common. Once the activity itself does not have many highlights, it is easy for customers to forget or even misremember the “owner”. For example, during the Mid-Autumn Festival and National Day, promotions Most of the themes revolve around "National Day and Mid-Autumn Festival", and there is a serious crowding phenomenon. Although they want to be festive and festive, they are easily overwhelmed because they have no characteristics. Therefore, you might as well think in reverse and formulate an activity theme that is different from the mainstream.

Directly respond to customer interest needs. If the promotional activity itself is about price shopping and has no other gimmicks, then the greatest benefits created by the activity for customers must be extracted and used as the theme of promotion. For example, in the case of cashback, it is more attractive to use "maximum cashback of XX yuan" as a promotional point. However, if the cashback profit is transformed into a consumer benefit point and becomes "maximum savings of XX yuan", it will be more attractive. Impress consumers.

Emotions are easy to move customers. The reason why emotional marketing is recognized by consumers is that it can not only satisfy consumers' specific needs for the product itself and their desire for preferential purchases, but it can also impress consumers emotionally in a certain aspect. appeal, form a buzz, establish a lasting relationship, and thus form consumption habits or brand loyalty. The emotional promotion theme actually means that the theme should have a certain cultural nature. For example, some companies like to use the "Dream Realization Plan" in their promotion themes. For May Day promotion, most clothing stores will hold activities during this holiday. Therefore, during the period when stores gather for promotions, it is very important for clothing stores to choose a good and attractive promotion theme. It is related to the entire promotion. success or failure.

Conventional May Day clothing promotion slogans

1. On May Day, if you spend a certain amount of money on Labor Day, you will receive a gift. You can choose some novel and unique gifts as gifts. The coupons and cash rebates are relatively affordable. For example, if you originally sold a piece of clothing for 150, but now you sell it for 200, you will receive 50 in cash.

2. Promotion of free membership. In order to accumulate some old customers, it is also very effective to carry out membership promotions during the May Day period. For example, if you spend more than 300 yuan, become a gold card member, and you will receive a beautiful gift and a set of X brand cosmetics; if you spend more than 600 yuan, you will become a diamond card member, and you will receive a beautiful gift and a set of X brand cosmetics, etc.

Eye-catching and personalized advertising and promotional slogans In this era that emphasizes individuality, if many promotional slogans are creative and personalized, they will definitely attract consumers' attention in the first place and bring in a lot of customer flow. The following are some classic May Day clothing promotion slogans.

1. "It is better to stand in the street and look at beauties than to go into the store and accompany them." This kind of advertising language is suitable for clothing stores that are more individual and trendy.

2. "It's too hot outside, come in and take off your clothes."

We have enough fitting rooms! "An eye-catching advertising slogan suitable for large clothing shopping malls.

3. "Our store exclusively launches the May Day colorful suit to enhance your May Day holiday with color! "Suitable for clothing stores with brightly colored clothes.