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How to write the title of Taobao goods?
Optimization Strategies of Taobao Sellers in Dealing with Title Keywords
1. The rule of equivalent search words tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords.
, and whether the keywords are correctly combined. Close arrangement and keyword combination is a science, which can improve the probability of your baby being searched.
3. Use special offers, promotions and other words to attract consumers' attention.
I believe you want to buy things when there are activities, so please don't be stingy with the special price, promotion, premium and listing promotion price.
New products are on the market, which can greatly improve your turnover rate.
4. Taobao stipulates that the longest baby title can't exceed 60 bytes, which is 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.
The title must be easy for parents to search and highlight the advantages of the product as much as possible to show all the advantages of the product.
For example, the baby for sale is a dopod mobile phone, HTC VX6800. When searching for this phone, many buyers may not write their full names, but only 6800, VX6800 or HTC 6800. Some buyers will even write dopod 6800, or so, the title should show all this information, and you can write a part of it like this: HTC dopod VX 6800.
The mobile phone is a telecom CDMA Tianyi 3G mobile phone, which supports GPS and WIFI. This is the biggest feature, the CPU is also very high, 400M, and it slides horizontally. These are the advantages of this mobile phone.
Buyers may also search like this: dopod GPS, or HTC sideslip, or dopod CDMA, or even the original 6800. In this way, the title needs to be added as follows:
HTC dopod VX 6800 high-speed WIFI GPS 400M original side slide Tianyi 3G mobile phone
In this way, you can create your baby title from the buyer's point of view.
Try to fill in 30 words! Describe the item in as much detail as possible!
Question 2: How is it so difficult to write the title of Taobao Baby? . . First, the skills of closely arranging Taobao titles.
If you want your baby to rank on the first page of search, the first step is to learn how to rank your baby's keywords. Let's give an example to explain.
If there are two keywords "Fashion Plus Size Women's Wear" and "Fashion Plus Size Women's Wear", according to normal logic, as long as others search for the word "Fashion Plus Size Women's Wear", then both keywords can be displayed.
But there is a secret that few people know. In the case of searching for the keyword "Fashion Plus Size Women's Wear", closely arranged keyword titles will be displayed first. That is to say, when users search for "fashionable plus-size women's clothing", they first display "fashionable plus-size women's clothing" and then display "fashionable plus-size women's clothing", which is the principle of close arrangement and priority display.
Second, the influence of title space.
Whether the Taobao title is set with spaces has an impact on the baby's search.
For example, how to set a space in the title of the baby, so that when searching for the two keywords "plus size women's clothing" and "plus size women's clothing", even if the order is reversed, the search volume is still the same.
However, if there are no spaces in the keywords, the order of the keywords will be reversed when searching for "plus size women's wear" and "plus size women's wear", but the search volume will be more than 60 times worse.
Therefore, it can be seen that clever design of spaces can expand the search scope and improve the exposure of baby.
Third, insert keywords in the blank space.
The seller cherishes every character in the title and hopes to make full use of every character in the title. Therefore, when encountering some popular keywords with spaces, sellers will have a headache. For example, the keyword "summer plus size women's wear" is very popular. If you put this keyword with a space directly in the title, many people will feel wasted.
So what can we do? You can appropriately add the attributes of baby to these keywords with spaces. For example, "summer plus-size women's wear" can be written as "new summer plus-size slim women's wear", so that every character in the title can be used effectively.
Fourth, make a good title according to the formula.
Formula: marketing words+attribute categories+attribute categories+core keywords. This is an operational and practical formula based on the analysis of relevant data on the network. As long as every word in the formula is well matched, the conversion rate of the matched title is relatively high.
How to write Taobao headlines, the most important thing is to optimize the order of baby keywords and text arrangement. As long as these details are done well, then the title of Baby can help Baby rank on the home page of search, attract more traffic and make the sales of online stores fly.
Question 3: How to write the description title of Taobao Baby? To write a good baby title, we must first master the search methods and search mentality commonly used by buyers. Buyers usually search for products in the following ways:
1: Search for popular function words. In order to attract customers, many promotional activities will be carried out. The keyword "spike" is already the keyword with the highest frequency of search elements. In addition, keywords such as warmth, praise, postage, drilling, clearance, popularity, special price, sale, hot sale, genuine products, promotion and gifts are also commonly used by such buyers, so it must be in the title of the baby. Of course, not all these keywords should be used, but they can be reflected in the headlines when doing some promotional activities in stores.
2. Combination search, this kind of buyers will generally combine "brand" and "functional features" to search. This kind of buyers generally have accumulated some purchasing experience online, so it is the quality and service of your store that catches this kind of buyers. If you want to keep them, not only the products and prices should be attractive, but also the service of XXXX should be better than other stores.
3. Search for the product name, so the name of the product must be consistent with the name of the category to which the product belongs, and try to experience the characteristics of the product. For example, when searching for "XXXX suit jacket", buyers usually search for "XXXX suit jacket" or "XXXX slim suit jacket"! In other words, the word "suit" is the core keyword and must appear in the title. Most buyers will use this search method. Of course, after customers find you through search, they won't buy your products immediately. They generally compare the price, store decoration, matching, evaluation and service described by other stores. These factors will be the key factors to determine whether the transaction can be completed in the end. Therefore, the basic work must be done in place.
For this product, there must be an advantage in price. In addition, we need to work hard on the baby's title and detailed description. First of all, we should identify our baby!
Question 4: How to write the title of Taobao Baby 1? The law of equivalent search terms tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keywords are correctly combined. Close arrangement and keyword combination is a science, which can improve the probability of your baby being searched.
2. empathy. When you say one of your treasures, you might as well put yourself in the other person's shoes. If you are a buyer and want to buy this product, which words will you search through Taobao to find her? What you can think is what many people can think of, so please use this keyword in the title.
3. Use special offers, promotions and other words to attract consumers' attention.
I believe you want to buy things when there are activities, so please don't be stingy with the special price, promotion, premium and listing promotion price.
New products are on the market, which can greatly improve your turnover rate.
4. Taobao stipulates that the longest baby title can't exceed 60 bytes, which is 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.
Question 5: How to write the title of Taobao product? The keywords of each product are different. Do I have to write all 30 words? It is necessary to optimize, popularize and publicize the key words of products. Thank you for your adoption.
Question 6: How to write the title of the baby released by Taobao, 10? Optimizing keywords is a very final thing. Oh, version, style and so on. Look at the inscription, you can't copy others.
Question 7: How to write the baby title of the baby released by Taobao shop? You can customize it yourself.
If you post the baby, you can also post it in Taobao assistant.
Import data package csv, if there is no data package, you can also copy the same baby.
Generate standard data packets, and then import them into Taobao Assistant.
It can be modified for reference.
Question 8: How to write the title of Taobao Baby? Techniques for optimizing titles. Before optimizing the title, we must first analyze the keywords of the product title to be optimized. The replaceable word is "too few displays, too low ranking, and the display has not been transformed". Go to the store to check, there are Taobao title optimization.
Pay attention to the keyword data of wireless terminals in the past 30 days. Words that can bring good traffic, stable ranking and good transformation must not move, and it is best not to move even the position! Don't change too many words at a time, just two or three words.
Try not to separate some long-tailed words, so as not to destroy the accumulated weight. The weight of core keywords will be relatively high before or after the title. Try to use as few spaces as possible to avoid wasting words. Taobao's word segmentation system will correctly split keywords.
Question 9: When posting a baby on Taobao, what should I fill in the title of the baby? Just describe the baby simply and normally. In addition, if you sell second-hand, I suggest you go to idle fish, which is also the software of Taobao.
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