Five corporate charity activity plans

Article 1 Corporate Charity Activities Plan

1. Activity Background

In order to carry forward the traditional virtues of poverty alleviation of the Chinese nation and enhance the concept of national charity, XX Year of Love The xx Charity Performance of the China Aid Association is to further create a good atmosphere for national charity, promote charity culture, and advocate dedication of love. This party is a perfect combination of charity and local culture, with the theme of "passing on love, helping students with true love" It will be held at Dongfanghong Square.

2. Purpose and significance of the activity

The charity performance with the theme of "passing on love, helping students with true love" is to guide more citizens to pay attention to poor students in Jiaozuo and pay attention to For the vulnerable groups around us, we sincerely hope that people from all walks of life will do their part. As the saying goes, a drop of water can make a sea. As long as everyone gives a piece of love, the world will become a better place!

Use charity performances to advocate citizens to pay attention to the poor students around us, and through charity performances to arouse the whole society's understanding, respect, care and help for charity, and expand the influence of charity. Advocate the volunteer spirit of “dedication, friendship, mutual help, and progress”.

3. Organizational structure

Sponsor: Love Aid Society

Supporting units: Fuya Healthy Paint Jiaozuo General Agent, Jindian Wedding Company

Co-organizer:

Co-organizer:

Organizer:

Event name: "Passing Love, Helping Students with True Love" Large Charity Performance

Event time: September 11, 201X (Saturday)

Event location: Dongfanghong Square

Promotion media: Shanyang Forum

IV. Sponsoring companies

(1) Coordinate the donor units themselves to determine the donation intention and amount.

(2) Use the official Project Hope bills to issue bills to the sponsoring company

(3) During the charity performance, ask the sponsoring company to come on stage and hold a donation sign.

(4) Arrange exhibition boards around the performance venue to thank enthusiastic companies and individuals.

5. Safety Plan

In order to ensure the safety during the event and make this event proceed smoothly and successfully, the security work plan is formulated as follows:

(1) Guiding ideology: Careful organization, careful deployment, close cooperation, fixed positions, fixed personnel, and fixed responsibilities will ensure that the party is foolproof and the charity performance will be carried out safely and smoothly.

(2) Organizational leadership: In order to strengthen the organizational leadership of the security and security work of this event, Comrade ** is responsible for establishing a logistics support emergency team to be responsible for arranging, coordinating and directing the security and security logistics of this event. .

VI. Plan for use of raised funds

1. Student aid plan: part of the funds raised will be donated to poor students (400 yuan/person/semester)

2. If the raised funds are relatively sufficient, build 2 libraries (about 8,000 yuan)

Part 2 Corporate Charity Activities Plan

1. Project Background Analysis

(1) SWOT analysis (strengths/weaknesses, opportunities/threats)

Advantages:

1. Renren Hospital is a trauma surgery hospital in the Huaihai Economic Zone.

2. Renren Hospital has advanced and complete medical equipment, a strong team of doctors, and many well-known experts in Xuzhou.

3. Renren Hospital’s medical technology and level of amputated limb replantation have a high reputation in Xuzhou and even the Huaihai Economic Zone.

4. Renren Hospital has spent huge sums of money on the construction of hospital equipment and medical teams, making the hospital gradually transform into a modern garden-style tertiary-level comprehensive hospital with specialists as the mainstay and comprehensive as the supplement. direction development.

Disadvantages:

1. Although Renren Hospital is located in the scenic Jinshanqiao Economic Development Zone, it is far from the urban area and there is no mature community around it. The hospital’s business volume is obviously affected. Influence.

2. Although the hospital has a certain influence on society, it is only a simple department or medical project, and the brand image of a comprehensive hospital has not yet been truly established.

3. The development of various aspects of the hospital’s work is basically still in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital tends to be weak.

4. Renren Hospital’s competitive position is not very ideal.

Opportunities:

1. Since the establishment of the hospital, a large amount of advertising media has been carried out, and a certain publicity effect has been accumulated among the masses, but these publicity effects are not equal to The hospital's brand image only promotes the establishment of the hospital's brand image to a certain extent.

2. The government has issued many corresponding management measures and restrictive measures to address the problem of people having difficulty in seeing a doctor. These management measures and measures have played a great role in further purifying the competitive environment of medical institutions.

3. The Jiangsu Charity Federation was established last year. Currently, there are more than 400 "charity supermarkets" and "caring supermarkets" of various types in the province, and nearly 400 charity hospitals and medical sites. In the spirit of "elderly care, Based on the principle of "supporting young children, assisting students, and relieving the poor", six "Subsidy for Thousand People" projects have been implemented across the province.

4. December 3rd is the International Day for Persons with Disabilities. It is a public welfare day for the whole society to care and care for people with disabilities and intellectual disabilities. It is also a great opportunity for many hospitals to reflect their social responsibilities and social values. .

Threats:

1. In the minds of consumers, the more advanced medical institutions in Xuzhou include Xuzhou Central Hospital, Xuzhou Medical College Affiliated Hospital, Xuzhou First People's Hospital, Xuzhou The Third People's Hospital of the Municipality and Xuzhou Hospital of Traditional Chinese Medicine, etc., many of the above hospitals are stepping up their pace of improvement and development;

2. The doctor-patient relationship has always been a headache for medical institutions, Renren Hospital also faces medical problems

3. The news media constantly reports on the abnormal and irregular behaviors between hospitals, doctors and patients, which reduces patients’ trust in hospitals and causes them to become wary and seriously The development of the hospital is hostility, resistance and rejection;

4. New hospitals are faced with the dilemma of improving their image and expanding the number of medical treatments. To improve the image, they need to expand investment. If the number of medical treatments cannot increase, it means that the income will increase. If we don’t, it will be difficult to ensure the investment in expanding the image.

(2) Analysis of project details

Renren Hospital, from the literal meaning of the award, contains the meaning of "benevolence, benevolence, kindness, and charity", and it itself has a certain Social responsibility. Therefore, we participate in charity activities and build a modern hospital in Xuzhou Renai Charity to reflect the social value of Renai Charity Hospital.

Due to the increase in various pathogenic factors and the continuous growth of the population base, the number of newborns with birth defects in our country is also increasing every year; according to incomplete statistics, the number of newborns in the country every year is about 16 million. The birth defect rate is about 4 (heart disease 0.8, foot varus 0.27, cleft lip and palate 0.19), and the number of new birth defects is about 640,000. With the development of modern medical technology, more and more birth defects can be cured through treatment. But in the real society, many families are unable to pay the relevant surgical expenses for these children who can recover from surgery due to poverty. Poor parents and poor children desperately hope for a miracle; but what appears before them is often long-term suffering or even death of their children. Without support and help from the state and all sectors of society, family tragedies will occur one after another.

The activities commemorating the International Day of Persons with Disabilities on December 3 each year aim to promote people’s understanding of disability issues, encourage people to safeguard the dignity of persons with disabilities, and protect their rights and happiness. At the same time, it is also to increase the sense of accomplishment that disabled people gain when integrating into various aspects of political life, social life, economic life, and cultural life.

The theme of the International Day of Persons with Disabilities is based on the goal of enabling persons with disabilities to fully and equally enjoy their human rights and participate in society.

From the National Disability Day in May to the International Day of Persons with Disabilities, the whole society and even the world are paying full attention to the disabled and contributing to their survival and life. Charitable activities aimed at helping people with disabilities are receiving more and more attention from society and the media.

(3) Preliminary goals of the project

Through the activities of the International Day of Persons with Disabilities on December 3, attract the close attention of the social media, arouse the concern of the social audience, and call on the whole society to participate in the activities. Ren Ci Hospital's charity work of "caring for life and caring for the disabled" gradually conveys the social image of Ren Ci Hospital's "benevolence and charity".

Through the publicity effect of the media and the launch of a series of follow-up service activities by Renai Hospital, the brand image of Renai Hospital as "Xuzhou Renai Charity Modern Hospital" has been gradually established in the minds of consumers.

2. Project planning ideas

1. With the theme of "Benevolence and Charity", carry out a series of public welfare and charity activities, so that the charity activities with Mercy Hospital as the sponsor can develop into a charity movement.

2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period - the climax of the activity and the large-scale charity performance on 12.3 International Day for Persons with Disabilities - the later stage Image maintenance period.

3. Division of three stages

News hype period (November 5th - November 26th)

Main goal: use the news media The publicity effect has aroused close attention from the public, attracted more people to pay attention to the development of Ren Ci Hospital, and established the social image of Ren Ci Hospital as "benevolent and charitable" among the public.

Main measures: Take advantage of the opportunity of the International Day for Persons with Disabilities on December 3 to enhance the charitable image of Mercy Hospital. The main operational measures are: care, care, care, attention.

Caring in kindness: Launching the "Tomorrow Plan", actively cooperating with the 6 "Funding Thousands of People" projects of the Jiangsu Charity Federation, setting up a relief fund for sick and disabled children from poor families in the hospital, and setting up a special management department , established the "Charity Tomorrow Project" foundation, and invited relevant personnel to cut the ribbon for the establishment of the foundation at the large-scale event on December 3.

Caring for Mercy: Paying attention to the rehabilitation project of disabled patients, inviting the leaders of the Xuzhou Disabled Persons’ Federation and the main leaders of the district Disabled Persons’ Federation to visit the medical facilities of Mercy Hospital and meet with the hospital’s attending doctors and hospital leaders Go to wards and wards to visit patients and give them condolences.

Caring in Mercy Hospital: Hospital leaders visited self-help groups for disabled people in Xuzhou, such as the Disabled Persons Art Troupe and the Xinyuan Volunteer Service Center, and established positions in Renren Hospital that are suitable for disabled people.

Focus on kindness: Apply to the Jiangsu Charity Federation to become a Xuzhou charity hospital, and invite the Jiangsu Charity Federation, Jiangsu Disabled Persons’ Federation, Xuzhou Disabled Persons’ Federation, and Xuzhou Xinyuan Volunteers Zheng Fusheng, the head of the Patient Service Center, wrote an inscription for Mercy Hospital, calling for and calling for the establishment of the Xuzhou Disabled Aid Foundation.

Through the early news and publicity, a certain social atmosphere of "love and dedication" was formed, paving the way for the large-scale charity performance on the International Day of Persons with Disabilities on December 3.

The climax period of the event (November 27th - December 4th)

Main goal: Through preliminary preparation work, this stage mainly promotes large-scale charity performances and integrates the entire The charity movement reaches its climax.

Main measures:

Properly publicize the December 3 Charity Charity Performance.

Invite performance groups from the Xuzhou Disabled People’s Art Troupe, Xuzhou Special Education Center, and Xuzhou Deaf-mute School to perform for Xuzhou citizens.

Invite the heads of the Xuzhou Disabled Persons' Federation, the district's Disabled Persons' Federation, and the Xuzhou Wish Volunteer Service Center to attend the event and cut the ribbon for Renren Hospital's "Mercy Tomorrow Plan" foundation.

Arrange mobile or fixed donation boxes on site to allow caring audiences to contribute their charity to the disabled, and all donors will receive gifts.

On-site advocacy for the establishment of Xuzhou Disabled Care Foundation and caring positions.

Image maintenance period (after the event)

Main goal: continue to spread the "benevolent and charitable" image of Mercy Hospital and carry out a series of charity activities within the hospital.

Main measures:

Discover touching and detailed stories in the hospital and disseminate news.

Organize a series of charity activities.

Continue to pay attention to charity activities and selectively participate in some public welfare activities.

Part 3 Corporate Charity Activity Plan

1. Purpose of the activity: To build a practical marketing platform for college students, so that everyone can give full play to their intelligence and talents, and at the same time strengthen the relationship between enterprises and students. To communicate and cooperate to achieve the best results for enterprises, students and society, Baise College Enterprise Management Association and Guangxi Zhuangzhuang Dairy Co., Ltd. solemnly held the "Zhuangzhuang Cup" marketing practical competition.

2. Event time: April 28 to May 30, XX

3. Competition location: within the urban area of ??Baise City

4. Activity content: With the theme of public welfare and marketing practice, practical marketing competitions will be carried out in various places in Baise City. A team of 2-3 people will sign up to participate in the competition. During the competition, participating team members must write a marketing letter for the promotion of Zhuangzhuang Dairy in Baise. The planning report will be used as a scoring standard for the finals. At the same time, the first, second and third place winners will receive cash prizes and certificates of honor. All participants will have the opportunity to visit and study at the Zhuangzhuang Dairy Production Base.

5. Participation format: This marketing competition adopts a team competition method. It requires 2-3 people to form a team by themselves. It is a combination of men and women, and can span grades and majors. Number of teams: It is expected that 5-6 teams will sign up to participate. Each team will elect a captain, and the number of participants will be about 18.

6. Awards and prize settings

7. Fund budget:

1. Certificate of honor and bonus of 2,500 yuan

2. Poster Fee 50

3. Participation work permit 45

5. Promotion fee for contestants’ activities 200 yuan

6. Other expenses 150

The total cost of this activity is 2945 yuan provided by Guangxi Zhuangzhuang Dairy Co., Ltd.

8. Activity execution:

Activity process:

Registration → Marketing training (Trained by the chairman of Guangxi Zhuangzhuang Dairy Co., Ltd.) → One-month practical marketing competition → Visit to milk production base → Submit practical marketing experience and marketing planning plan promoted by Guangxi Zhuangzhuang Dairy in Baise → Award ceremony → Public welfare Implementation of activity plans.

Registration time: April 25th - March 27th

Competition process:

1. Registration starts from April 26th

　2. Marketing training on the afternoon of April 28th

Conduct pre-competition training for applicants, including company culture, dairy industry development direction, and marketing practical skills, so that players can understand the competition rules and precautions , and the company will provide detailed information to the contestants, giving them a direction to guide them in the actual marketing process.

3. Marketing Practical Competition April 30-May 30

Sales performance is the main scoring basis. At the same time, during the competition, contestants can take various measures without violating the rules. A marketing plan will be promoted, and the plan will also be scored and evaluated. During the actual marketing, participating teams can promote the event in the name of public welfare activities. At the same time, Zhuangzhuang Company will use 8% of sales for public welfare activities.

4. Visit to the milk production base on May 15th

Under the leadership of your company, the contestants of this competition and some members of the Enterprise Management Association visited your company’s milk production base .

5. Submit marketing practical experience and marketing planning plan from May 23rd to May 24th

After more than half a month of actual practice, the contestants all have a deep understanding of Zhuangzhuang Dairy and Zhuangzhuang Dairy. To fully understand the market demand, in order to assess the contestants’ ability to combine theory and practice, the participating teams will provide on-site explanations in the form of ppt.

6. Award Ceremony on May 30th

The location of this competition is the multimedia classroom on the 106th floor of the First Teaching Building of Baise College. Zhuangzhuang Dairy Manager and school leadership teachers will be invited. , representatives of various associations went to the site to visit and provide guidance. During the finals, each participating team will take the stage to demonstrate various aspects of the event and accept questions from the judges and the audience. The selection criteria for this competition are mainly based on total sales, but in order to increase the enjoyment of the competition, a defense session and on-site commentary by experts can be held in the finals. At the end of the competition, each award will be announced and certificates and bonuses will be awarded on site.

9. Follow-up activities:

After the competition, each participating team member will implement their own planned public welfare activity plan.

Part 4 Corporate Charity Activities Plan

1. Background

Shenzhen Food and Beverage Co., Ltd. mainly sells "Yiqing" brand series of packaged water. Headquartered in Shenzhen High-tech Industrial Park, it has three production bases in Shenzhen, Guangzhou, and Chengdu and several processing bases, with a total investment of 320 million. The company has increased investment and has strong system monitoring capabilities, which can track the products leaving the factory in real time. A bucket of water eliminates fake water and allows consumers to drink with confidence. At the same time, the powerful service system and management system of bottled water stores, the unified customer service center in the city, and the computer network of each store for real-time information exchange, greatly It improves the efficiency and quality of distribution and services, continuously creates value for users, and improves the quality of life.

In order to establish a good image of the company and call on people to protect water resources, the company planned a large-scale public welfare activity with the theme of "What would life be like without water".

2. Purpose

In order to enhance the corporate image, visibility and reputation, the company seeks its own development, increases the promotion of products, promotes environmental protection knowledge to the public, and arouses social awareness. It is against this specific background that the company held a city-wide water conservation activity.

3. Activity theme

What would life be like if there was no water

4. Activity goal

In order to establish a good corporate image, To extend the power of the brand and improve the credibility of the company, the company plans a large-scale public welfare event to call on people to protect water resources.

5. Target audience

General public

6. Time and location of the event

Starting from September 12, Shenzhen Food and Beverage Co., Ltd. The company initiated and launched, with the support of various enterprises and institutions in Zhuzhou City, a large-scale public welfare event dedicated to donating drinking water for free for three consecutive years of drought in Yunnan. The organizer donated more than 200,000 yuan, and the government and charity organizations joined forces, and powerful The media appeals to encourage enterprises and institutions to donate heavily.

On the morning of October 12th, a large-scale water conservation publicity campaign with the theme of "What would life be like without water" was held in Zhuzhou Yandi Square. At the same time, donations were collected from citizens in the form of donations. The event is hosted by Shenzhen Food and Beverage Co., Ltd.

On the afternoon of October 12th, students from XX University also brought their own carefully prepared programs. In addition to singing and dancing performances, they demonstrated advanced water-saving methods to the masses and provided support for the development of water-saving technology. Promotion provides a platform for display. The display and on-site demonstration of water conservation in daily life attracted many citizens to stop and watch. The publicity event was hosted by Shenzhen Food and Beverage Co., Ltd.

7. Activity project process design

First, a video of the drought in Yunnan was played, and then the director of the municipal committee and the representative of the general manager of Shenzhen Food and Beverage Co., Ltd. were invited to speak and hold a donation ceremony. Invite representatives of individual enterprises and institutions in the Changzhou-Zhuzhou-Tan area, reporters from Zhuzhou Daily, Xiaoxiang Morning News, and Hunan Economic Times to promote the event in the media and call on all enterprises and institutions to donate.

This activity was mainly carried out in the form of banner signing, poster promotion, distribution of brochures, balloon giving, etc., which attracted many citizens to watch. At the same time, it also launched a fundraising method to raise donations from citizens. During the activity , we actively donated money to the citizens and interacted harmoniously with the citizens, making the concept of water conservation deeply rooted in the hearts of the people. Citizens signed their names on the banners and made their own. .

This activity aims to let students and citizens understand the importance of water conservation, establish the concept and awareness of water conservation, and gradually develop good habits of water conservation. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication with social groups.

This event is mainly composed of college student youth groups. They use singing and dancing to attract the masses, and at the same time demonstrate water-saving tips in daily life. How to save water? How to recycle water? etc. Attract citizens to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, the event will promote water conservation in the whole society from multiple angles, all-round, wide coverage, uninterrupted, and sustainably by popularizing water-saving knowledge, promoting water-saving technologies, and publicizing water-saving models. Use water, scientific water. "Ask for water from ideas, ask for water from mechanisms, and ask for water from science and technology" to alleviate human-water conflicts, achieve human-water harmony, and better achieve sustainable development and provide water resources guarantee.

8. Media Promotion

This event has received extensive participation and support from all walks of life and the full support of the Municipal People's Government. In addition to outdoor personnel promotion, banner promotion, and brochure promotion, Also with the help of the government's capabilities, the influence of TV stations and mass media, the active cooperation of various public institutions, and the publicity efforts of TV media, we reviewed this event, actively created social effects, and advocated that the whole society pay attention to water resources and save water. Use water.

9. Progress Arrangement

September 12: Make appointments with government agency personnel, reporters, TV stations, and representatives of Changsha, Zhuzhou and Tan enterprises and institutions

10. Materials Preparation

Donation boxes, videos, promotional brochures, promotional banners, pens, posters, balloons, tables and chairs, carpets, invitations, etc.

11. Cost budget

12. Effect evaluation

This activity will be known to the public in Zhuzhou City. It aims to let the general public understand the importance of water conservation and establish the concept and awareness of water conservation. Gradually develop a good habit of saving water. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication among social groups.

Part 5 Corporate Charity Activities Plan

1. Activity Theme: Golden Horse Home Millions of Love Offering to Elderly Community

Keywords: Charity Activities Public Opinion Publicity Management Publicity Promotion

Purpose of the activity: charity auction marketing activity that combines public welfare and commerciality

In response to the government’s call for “building a new socialist countryside” and the “Youth Home Construction” care action, and * ** Youth League Wuhan Municipal Committee, Wuhan Municipal Working Committee on Care for the Next Generation, Wuhan Youth Development Foundation, Wuhan Municipal Agriculture Bureau, Wuhan Municipal Culture Bureau, Wuhan Municipal Health Bureau, Wuhan Evening News Agency, Wuhan Municipal Radio and Television Bureau, Wuhan Evening News Agency , Wuhan Love Culture Communication Center and other units jointly launched a large-scale public welfare activity "Golden Horse Home Millions of Love to the Elderly Community".

Co-organize government agencies, social groups, and news media to enhance the authority, public welfare, newsiness and credibility of the event. This is a key issue for enterprises to organize public welfare activities.

In the upcoming off-season, we will launch large-scale public welfare activities that are closely linked to the Golden Horse House’s business projects and marketing activities to find news points, attract the public’s attention, enhance the brand image, and drive the flow of people and sales in the off-season. , and pave the way for peak season sales.

Significance of the activity:

1. Enhance brand awareness and reputation: Charity shooting to assist students is a public welfare activity that attracts high public attention. There are several benefits to carrying out this activity. Because it is a public welfare activity, it has a wider audience, can quickly promote the brand, and has faster public awareness;

2. Public opinion orientation and news hype: As a public welfare activity itself, it has certain news value. Build momentum for the Jinma House marketing activities through reasonable hype, and enhance the public's memory, recognition and favorability of the Jinma House brand.

3. Improve corporate image and actual sales: For a company, gaining public recognition is the company's intangible asset. The better the social effect, the more it can drive the company's performance to soar.

4. In line with the company’s business philosophy: President Xiao Kaixuan has put forward the corporate mission at many company meetings. While we have solved consumers’ home decoration pains with a full range of product positioning, we It is also necessary to create a public welfare image in the eyes of the public and the media, create an excellent corporate culture, establish the values ????of employees, and lay a solid foundation for the long-term development of the enterprise through the grand project of managing people's hearts.

5. Win-win economic and social benefits:

(1) Effectively carry out brand image strategic goals by integrating superior resources;

(2) Charity sale ( Charity auctions) activities can effectively attract customers to stores, thereby improving economic benefits. The public is more enthusiastic about public welfare undertakings, and through long-term public welfare activities, good social benefits can be obtained;

(3) Due to public welfare undertakings It is a long-term undertaking that government departments pay great attention to. This event has united a number of government functional departments to establish a good government image project;

(4) Marketing and promotion effect of getting twice the result with half the effort: this time The theme of the activity is outstanding and the theme is clear, which attracts a lot of attention from the public, the media, and government departments; the activity itself is easy to operate, and there is a lot of room for speculation; it also interacts with merchants, requires less investment, and can achieve twice the result with half the effort in brand promotion.

2. Charity sale (charity auction) analysis:

1. Activity content:

Jinma House cooperates with merchants to provide charity products worth nearly one million yuan. All funds will be donated to welfare institutions and disadvantaged groups in the old revolutionary base areas as special charity funds.

2. Activity time: It was launched in May 2006 and has carried out a series of charity sales and donation activities in the past year.

3. Source of charity sale products:

(1) The charity sale products are sponsored by Golden Horse House merchants, especially nationally renowned bathrooms, floors, tiles, cabinets, electrical appliances, furniture, etc. The manufacturer of the brand has a strong awareness of brand promotion and is highly motivated to sponsor products. It agrees to conduct commercial promotion activities on the grounds of charity sponsorship.

(2) At present, the company’s Wuhu base still has a batch of furniture, bedding, etc. in stock, which can be used as charity goods.

(3) Plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that furniture and building materials worth 10,000-50,000 yuan will be provided each time. Charity sale, used as donations to support the old revolutionary base areas.

4. Difficulty of the activity: This activity requires the cooperation of some manufacturers to provide charity products. But participating in this event can bring multiple tangible rewards to merchants, so convincing merchants to offer auction items is feasible.

5. Event start time: May 27th and 28th, once a day, and the auction time is about 2 hours each day.

From now on, charity auctions and charity events will be held on 1-2 weekends every month.

3. Assistance objects

Taking the Dabie Mountains old revolutionary areas in Hubei Province as the main assistance objects, we can go deep into the Dabie Mountains old areas such as: Hong'an, Macheng, Dawu, Luotian, Yingshan, Huangpi , Xinzhou and other places, according to different time periods, organize brand tiles, flooring, sanitary ware, cabinet cabinets and other manufacturers to participate, launch relevant theme promotion activities, for example, the following theme activities can be done:

　1, 7- In August, after the college entrance examination, we will launch a program to subsidize the top scorers in the college entrance examination in old areas

In February and September, on the Double Ninth Festival, if you go to the hometown of the old general, you can show love to the old general or his descendants and relatives

3. In October, show love for the welfare institutions in the old revolutionary base area

IV. Media support

1. "Wuhan Evening News" support action column

2. " Wuhan Morning News"

3. Wuhan TV Station "People's Connection"

4. Hubei Radio Station

5. Operation details of this auction:

1. This charity auction is a charity auction with no reserve price, that is, the starting price of all lots is 0 yuan, and the participating bidders are free to bid, and the minimum bidding range is 50 yuan.

2. The items in this auction are provided by the merchants of Golden Horse House. The main items include beds, mattresses, sofas, dining tables and chairs, sofa beds and other auction items.

3. The proceeds from this auction will be used to support disadvantaged groups in old revolutionary areas.

4. This auction will be held in the square in front of Jinma House Building Materials and Home Furnishings.

5. This auction is a no-reserve auction, and the final winner will be brought to the cashier by the staff to pay;

6. This auction is scheduled to be held on May 27-28 It will be held at 3 p.m., the auction items will be displayed in advance, and the host will introduce their brands, functions, etc. in detail on the spot (the content is provided by the merchant).

7. The auctioneer announces the start of the auction, and the participants begin bidding.

8. For each bid, the auctioneer calls out 3 times on the spot. If no one raises the price, the auctioneer drops the hammer and announces the deal.

8. The staff will invite the final winner to the stage, and radio and television stations will conduct on-site interviews.

10. The representative of the product manufacturer congratulates the consumer on becoming a Golden Horse House Love Ambassador.