Bank marketing plan to get off to a good start

The sample text of the bank's good start marketing plan is as follows:

In order to cooperate with our bank's New Year's good start marketing activities and seize the New Year's bank card marketing opportunities in Suzhou, the bank card department of the branch designed the 20xx annual bank card New Year marketing campaign plan. The time is from December 20, 20xx to March 20, 20xx, which lasted for 3 months. The details are as follows:

1. Activity Overview

This activity is based on a combination of points and aspects. The principle is adopted to implement the 2+1 plan: 2 refers to "face" and implements the two major activities during the entire event: the card issuance marketing activity of Bank of China City Card "You apply for the card, I recharge"; and the Bank of China Credit Card "Unlimited swiping" Well, if you win a prize, you will receive a computer" activity. 1 refers to "points", local activities carried out by the branch headquarters and 5 county branches during the activity period.

2. Activity content

The theme of Bank of China City Card issuance marketing activity (province-wide): "Happiness is around you and me"

"You apply for the card , I recharge." From December 20, 20xx to March 20, 20xx, customers who successfully applied for the Bank of China City Card, paid the first-year annual fee, and swiped the card five times before April 30, 20xx, Bank of China Jiangsu Branch will apply for the card in 20xx In mid-May of this year, the mobile phone bill will be recharged to the mobile phone number filled in the application form, and the annual fee for the following year will be waived. Through the feedback of the card opening gift, customers' resistance to the annual fee charged by BOC City Card can be eliminated, a large number of potential young customers in the market can be converted into effective cardholders of BOC City Card, the age structure of card users can be adjusted, and the card brand image of young people can be established.

3. Promotion of the event

The promotion of this event is divided into various publicity channels according to the publicity theme. The branch card department is responsible for organizing all publicity work in Suzhou city. The five county branches must use their respective publicity and marketing channels to promote the event according to the schedule. The branch card department's subsidy amount for activity marketing expenses (gift expenses) incurred by each branch will be based on the degree of promotion and promotion of each branch's activities.

IV. About activity goals

Achieve the issuance of 10,000 Bank of China City Cards in the first quarter of 20xx.

The main types of banks

Banks are one of the financial institutions. Banks are divided into: central banks, policy banks, commercial banks, specialized institutions, investment banks, and the World Bank. Their responsibilities vary.

Central Bank: The People's Bank of China is the central bank of China.

State-owned policy banks: including the Export-Import Bank of China, Agricultural Development Bank of China, and China Development Bank.

State-owned commercial banks: including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, Postal Savings Bank of China, Bank of Communications, etc.

Specialized institutions: refer to institutions established by commercial banks to target a specific field of business of the bank and are different from traditional branches.

Investment banks: including Goldman Sachs Group, Morgan Stanley, Citigroup, Wells Fargo, UBS, Societe Generale, etc.

World Bank: Used to finance countries' efforts to overcome poverty. Each institution plays a unique role in its mission of alleviating poverty and improving living standards.