Subscribe to newspapers and periodicals for promotional slogans

Article 1: Publicity Slogans for Newspaper and Periodical Collection

Publicity Slogans for Newspaper and Periodical Issuance

Party newspapers and periodicals are the mouthpieces of the Party and the people, and are the link between the Party and the government and the people. Newspapers and periodicals are the link for the people to understand the world

Newspapers and periodicals are the media for disseminating scientific, technological, cultural knowledge and economic information

Newspapers and periodicals are the spiritual and cultural food for the people

Newspapers and periodicals are people's good teachers and helpful friends

Newspapers and periodicals spread knowledge, newspapers and periodicals convey information, newspapers and periodicals cultivate sentiments, newspapers and periodicals enlighten wisdom, and newspapers and periodicals enrich life

Every matter of state, family and world affairs can be known by subscribing to newspapers and periodicals

If you want to know about the world, subscribe to newspapers and periodicals sent by mail

If you want to know about the world, please subscribe to newspapers and periodicals as soon as possible

Reading and reading newspapers are indispensable and indispensable to everyone

Material life is good, spirituality is the most important, subscribe to newspapers and learn knowledge, life will be flavorful

Subscribe to newspapers and periodicals, learn a variety of knowledge, enrich the content of life, cultivate noble sentiments, subscribe to newspapers and periodicals, get rid of poverty, and learn knowledge Get rich, cultivate noble sentiments, improve the quality of life, read newspapers and periodicals to cure stupidity, educate people with knowledge, and get rich through information

Use healthy and beneficial newspapers and periodicals to enrich people's spiritual and cultural life, promote national culture and give full play to scientific and technological newspapers and periodicals. The intermediary role in the process of transforming technology into productivity gives full play to the information and theoretical role of economic newspapers and periodicals

Do a good job in publishing newspapers and periodicals to promote the construction of two civilizations

Do a good job in publishing newspapers and periodicals to promote social development Develop and prosper the cultural market

The postal department is the main channel for the distribution of newspapers and periodicals

Welcome to subscribe to postal newspapers and periodicals

The roads are open and the postal roads are open, and newspapers and periodicals are delivered to you In your hand

Post office subscription, anytime and anywhere

You can’t go home often, so order newspapers and periodicals at home” “Honor your parents and subscribe to newspapers and periodicals”

Take a comprehensive look at the world’s situation and grasp the economic pulse Looking forward to the market prospects Part 2: Promotional plan for centralized collection of newspapers and periodicals in 2017

1. Guiding ideology

With the purpose of increasing the postal distribution market share and successfully completing the task of collecting newspapers and periodicals in 2010, Oriented by customer needs, market segmentation, differentiated publicity, and publicity and promotion of key newspapers and periodicals and key products

2. Publicity principles and division of labor

According to the requirements of the group company, in accordance with the requirements. Based on the principles of unified image, unified planning, unified time and unified slogan, the provincial company will actively carry out joint publicity work for the province's annual newspaper and periodical collections, and will focus on promotional materials such as newspaper and periodical catalogues, supplemented by comprehensive advertising to highlight the target. Promotion of key products such as best-selling/potential newspapers and periodicals (subscription) cards.

The municipal bureau must make full use of various promotional materials issued by the provincial company and carry out the promotion in accordance with the unified requirements of the province's joint publicity. Do a good job in the placement of local media and the implementation of joint promotions.

3. Promotional slogan

(1) Best-selling newspapers and periodicals are available all over the world, and the post office can subscribe to them at your home! (2) To predict the vastness of the world, subscribe to mailed newspapers and periodicals! (3) Welcome to subscribe to the 2010 Postal Newspapers and Periodicals!

(4) The post office is always available for newspaper ordering! ---11185 sincerely serves you!

(5) Go to the post office to order newspapers and periodicals, and order whatever you want! Order each other as a courtesy in the same city, you can order for whomever you want!

(6) Honor your parents, subscribe to newspapers and periodicals, and show your filial piety! 4. Promotional materials uniformly provided by the provincial company Terminal promotional materials:

(1) Promotional posters, posted in business halls, retail kiosks and public places, 10,000 copies.

(2) Tables and chairs for newspaper and periodical activity promotion, used for mobile promotion, number 132 (one for each ordering and marketing bureau).

(3) Promotional X display racks, used in conjunction with event promotion tables and chairs, 264 units (two for each ordering and sales bureau).

(4) CD-ROMs for newspaper and periodical subscription inquiries for major customers are distributed to corporate subscribers, with a quantity of 20,000 sets.

(5) Classified newspaper and periodical recommended catalogues, producing two types of recommended catalogs for best-selling newspapers and periodicals/potentially efficient newspapers and periodicals and rural newspapers and periodicals recommended catalogues, with a printing volume of 100,000 copies for each category.

(6) Business journal/newspaper etiquette (subscription) card promotion booklet, targeted at group customers, with a quantity of 20,000 copies.

(7) Newspaper and periodical collection tool folders, 10,000 in total, are distributed to delivery personnel across the province for door-to-door promotion of newspaper and periodical collection.

IV. Execution of publicity and promotion activities of various municipal bureaus

All municipal bureaus must further carry out publicity and promotion work in accordance with the requirements of the province’s joint publicity:

(1 ) Advertising in mass media: Choose local media that are influential, have a wide audience, and are cost-effective for advertising. The overall image and slogans should be consistent with the provincial bureau. The provincial company also issues various promotional catalogs, recommendation brochures, vehicle body advertisements, light box advertisements and other promotional templates for each bureau to choose and use.

(2) Advertising in self-owned business halls: It is required that self-owned business halls must hang banners, post posters, place table cards, and send dedicated personnel wearing ribbons and badges to distribute leaflets. The promotional video will be played in the business hall under certain conditions.

(3) Door-to-door publicity: Delivery personnel wear work clothes and carry leaflets, catalogs, sample magazines, and other promotional materials to homes to promote and collect orders.

(4) One-to-one publicity: Key account managers will come to market to group users, and at the same time give away exquisite small gifts and newspaper subscription CDs.

(5) Carry out mobile publicity activities: carry various collection catalogs, newspaper and periodical event promotion tables and chairs, X publicity display racks and sample newspapers and periodicals, and go deep into communities, campuses, and Publicize and collect subscriptions in places such as plazas where customers are concentrated.

(6) Use a landline phone to wait for the ring tone to promote newspapers and periodicals.

6. Do a good job in the management of promotional materials issued by provincial companies

Each bureau must do a good job in managing various promotional materials issued by provincial companies and make full use of them. At the same time as publicity materials, unused publicity and promotional materials should be properly preserved for use in the coming year. Part 3: Newspaper and periodical publicity plan

1. Publicity slogan

　----Read newspapers and periodicals, read the world!

----Donate newspapers and periodicals to others and leave the fragrance of ink on your hands!

----Love your parents, subscribe to newspapers and magazines, and show your filial piety!

2. Publicity market

(1) Urban market

1. Carry out the "Orders into Homes" campaign. We conduct door-to-door publicity to all communities, unit dormitories, and shops along the street within the delivery section to collect orders, and issue order leaflets to users.

2. Find an agent publicist. For communities that are difficult to publicize well, we look for agency propagandists, mainly property managers, doormen, building directors, and garage guards, who will distribute leaflets on their behalf.

3. Develop the "continue one, knock three" subscription model. Renew a newspaper subscription, and at the same time knock on the doors of three or so neighbors in the surrounding area to develop them into new subscribers, thereby achieving the purpose of increasing the household enrollment rate and increasing the turnover of private subscriptions.

4. Carry out audio publicity. 5 sections were selected from the 8 sections, which are mainly residential areas and other crowded gathering places, and 5 small speakers were purchased for audio publicity. The publicity content was: our bureau's slogan and subscription number.

5. Recommendation method from old customers. Strengthen the publicity to old customers and ask them to promote newspaper subscriptions for us. For those with good subscription results, we will give some small gifts.

6. Stamp publicity method. Put stamps on various newspapers and periodicals to promote the collection of newspapers and periodicals and increase the publicity atmosphere.

7. Make a community service commitment board.

For some old communities and dormitories, new communities can enter as soon as they can, and make a community service commitment board on their bulletin board or on the wall of the property. The main content is: photos of the section delivery staff and postal delivery service commitments. and supervisory calls. The first is to reflect the enthusiasm of the postal service, and the second is to promote the delivery staff and newspaper collection.

(2) Rural Market

1. Focus on carrying out subscription activities for farmers and farmers. Choose newspapers and periodicals (produce special leaflets) that are suitable for the expertise of rural farmers and farmers to promote them.

2. Mobilize members of professional production cooperatives to subscribe. Mainly choose science and technology, product information newspapers and periodicals.

3. Focus on promoting best-selling, health-preserving, and news newspapers to retirees living in rural areas.

4. Recommend newspapers and periodicals that make you rich. Seize the farmers' mentality of getting rich and actively develop newspapers and periodicals on knowledge, popular science, and technology.

5. LED and banner promotion. For branches with LED screens, rolling slogans will be promoted, and for branches without LED screens, banners will be hung.

(3) Project Market

Establish three major project teams. In order to do a good job in collecting large-scale newspapers and periodicals this year and use projects to boost turnover, a project leadership group has been established:

Team leader: Zhang Hongwei

Deputy team Leader: Jiang Hui

Members: Wang Yu, Guo Zhijun, Wu Jiang, Li Weinan, Zhao Gongcheng. There are three project teams under the leadership group:

Campus newspaper project team 1 (campus market development target 250,000 yuan), team leader Wu Jiang, member Wang Guohui; (Project promotion time schedule: completed by the end of October 20, 11 Completed 40 on November 15th, completed 60 on November 30th, completed 80 on December 15th, completed 100 on December 30th)

Leader of Campus Newspaper Project Team 2 (campus market development target 150,000 yuan) Guo Zhijun, member Zhao Gongcheng; (Project progress schedule: 20 completed by the end of October, 40 completed by November 15, 60 completed by November 30, 80 completed by December 15, and 100 completed by December 30)

Image journal project team (development target 20,000 copies, 100,000 yuan), team leader Wang Yu, member Li Weinan. (Project progress schedule: 20 to be completed by the end of October, 40 to be completed on November 15, 60 to be completed on November 30, 80 to be completed on December 15, and 100 to be completed on December 30)

The project team has plans for cities and towns All schools will subdivide the claims and adopt various methods to overcome them one by one. At the same time, the project leadership team will promptly report and exchange excellent experiences on the campus newspaper project of the entire banner, and hold a summary meeting every week.

1. Campus market:

(1) Promotional advantages: formal, genuine, highly readable, and published papers. Our study newspapers and periodicals are all genuine publications published by regular publishers. There are no typos or insertion errors in pirated publications, which seriously affect students' learning and reading. At the same time, there are 300 copies of "In and Out of the Classroom", 500 copies of "Learning Methods Newspaper", and " 500 copies of "Study Weekly" can be ordered throughout the year to publish the papers required for professional title evaluation.

(2) Seeking agents: Focus on school principals, principals’ relatives, school teachers, and local prestigious people to serve as agents in the campus market and enrich campus marketing capabilities.

(3) Make good use of a letter. In order to avoid causing hot issues in the school, the banner bureau will produce a batch of letters to parents, and the class teachers will guide the students, and parents will be required to voluntarily subscribe.

(4) Taking the "Love Newspaper" project as an opportunity, take the initiative to contact the local Women's Federation, the Related Working Committee, and the education department to start the project, and seek companies that can establish a social image and publicity products for poor students. Donate newspapers and periodicals and combine them with the theme of "Giving newspapers and periodicals to others, leaving ink in your hands!" to expand the scale of key campus newspapers and periodicals.

(5) Do a good job in the joint distribution of educational journals.

Mainly with the project team as the leading unit, we carry out key research and strive to achieve a net increase in turnover of 200,000 yuan.

2. Image periodical market

(1) Wedding market: platform publications "Happiness", "Special Attention", "37 Degrees Woman", focusing on pre-marriage consumer businesses (real estate, home appliances) , cars), wedding service businesses (wedding companies, hotels, photo studios, tobacco and alcohol sales), post-wedding consumer businesses (travel agencies, infant products). Distribution group: Distributed to newlywed registered couples in cooperation with the Civil Affairs Bureau.

(2) Women's market: Platform publications "Yoghurt", "Special Attention", and "37 Degree Women", focusing on: beauty salons, clothing monopoly, cosmetics promotion, and supermarket promotion. Distribution group: white-collar beauty database, beauty salon members

(3) Tourism market: platform publications "Special Digest", "Special Attention", "Half Monthly Selection", focusing on: local travel agencies, specialty restaurants, entertainment venues . Distribution group: Party and government personnel name and address database, teacher name and address database, hotel room display.

3. Festival market

In the fourth quarter, the banner bureau listed and selected 4 festivals as key projects in the festival market to carry out festival marketing. (The festival market project is led by Wang Guohui, the professional person in charge of newspapers and periodicals)

(1) 10.23 Double Ninth Festival: Cooperate with organizations such as the Senior Citizens Association and the Veteran Cadres Bureau, and they will take the lead in collecting subscriptions, and then expand the "Happy Old People Newspaper" 》Famousness; all section delivery staff carried out centralized subscription activities for "Happy Senior Newspaper" and Family Doctor Cultural Gift Box from October 1st to October 30th, with the theme of "Love parents, subscribe to newspapers and periodicals, and show filial piety!"

(2) 12.1 World AIDS Day: Cooperate with the Centers for Disease Control and Prevention to use image journals to promote AIDS prevention and treatment through major media.

(3) 12.3 International Day of Disability: Cooperate with the Disabled Persons’ Federation, with the theme of caring for the disabled, and present cultural gift boxes to family doctors of the disabled.