Huazhu Hotel Group Corporate Culture Huazhu Corporate Culture

1. Hanting’s corporate culture 2. When did Huazhu Club’s values ??begin? 3. What are Huazhu’s ideals and original intentions? 4. Introduction to Huazhu Hotel Group 5. Hotel corporate culture Hanting’s corporate culture

Vision——Vision

Become a leading brand group in the world’s accommodation industry We will build a worldwide leading hotel group

Mission——Mission

Tobethecustomers' firstchoicebrandofeconomyhotelsinChina

Value——Value

Humanity Our efforts are for Make your life better! Teamwork is a group of like-minded friends who happily accomplish a great cause together! IntegrityIntegrityBe honest and keep your word! As a result, Noexcuse made no excuses and achieved the goal! Learning and innovation Novel lets us do better!

When did the values ??of Huazhu Club start?

May 13, 2018. Huazhuhui is a hotel reservation service brand under Shanghai Hanting Hotel Management Group Co., Ltd. It is a member club of Huazhu Hotel Group and a hotel booking platform. It provides members with accommodation, travel, shopping and other services from high-end to affordable, business and leisure needs. The values ??of Huazhu Club are humanism, integrity, results, teamwork, learning and innovation, values, which were published and implemented on May 13, 2018.

What is Huazhu’s ideal and original intention?

Huazhu’s ideal and original intention is to become a world-class great enterprise and achieve a better life. A group of like-minded friends can happily achieve a great cause together.

The original intention, vision, values, and mission should be verified by everyone. More importantly, it should be integrated into our blood and become our guide to action and principles of doing things. In the next five years, Huazhu will win the three major battles of thousands of cities and thousands of stores, the decisive battle of mid-to-high-end and Huazhu’s internationalization. This requires all of us at Huazhu to unify our thinking, concentrate our efforts, and meet new challenges.

Values: Seeking truth, perfection, perfection

Corporate culture: A group of like-minded friends happily accomplish a great career together

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Mr. Ji Qi, the founder of Huazhu, wrote in his "Founder's Notes" about his ideal: to allow everyone to feel at ease when traveling. You must let the people around you become better because of the existence of your business and your existence as a person. On the contrary, there is no point in becoming bigger and stronger, but will harm the world. When a demon becomes bigger and stronger, it will only become more evil.

Huazhu Hotel has also solved the employment problems of many people. Huazhu has about 50,000 to 60,000 employees. Working here, they can support their families, send their children to school, and buy things for their parents-in-law, parents, and parents during the New Year and energy saving. I do this with such motivation and feel that I am creating value. This also makes me feel that the career I am engaged in transcends my own limitations.

This is my understanding of a company becoming bigger and stronger. You must make your surroundings become better because of the existence of your company and of you as a person. On the contrary, there is no point in becoming bigger and stronger, and it will harm the world. When a demon becomes bigger and stronger, it will only do more evil. There is no value in being big and strong who is self-centered.

Introduction to Huazhu Hotel Group

Huazhu Hotel Group is the first multi-brand hotel chain management group in China and one of the top 20 hotels in the world. Since its establishment in 2005, Huazhu has completed its layout in 31 provinces and cities across the country in just a few years, and has formed a dense hotel network focusing on the Yangtze River Delta, Bohai Bay Rim, Pearl River Delta and developed cities in the central and western regions. On March 26, 2010, "Hanting Hotel Group" (NASDAQ: HTHT), the predecessor of "Huazhu Hotel Group", was successfully listed on Nasdaq. Huazhu Hotel Group is China's first multi-brand hotel chain management group , ranked among the top 13 hotels in the world.

1 As of the end of 2014, Huazhu, with the vision of "becoming the world's leading brand group in the accommodation industry", under the leadership of founder Ji Qi, has more than 2,100 hotels and more than 30,000 employees in more than 200 cities in China. It has 6 hotel brands: including business travel brand - Xi_ Hotel, All Season Hotel, Starway Hotel, Hanting Hotel, Hi Inn Hotel, and resort brand - Manxin Resort Hotel, providing guests with high-end to affordable prices across the country. , accommodation experience from business travel to leisure vacation.

Hotel Corporate Culture

The most fundamental competition among service industries is the competition of corporate culture. The ultimate competitive advantage lies in a company's ability to learn and quickly translate it into action. I will share the compiled hotel corporate culture with everyone. You are welcome to read it. It is for reference only!

The shaping of hotel corporate culture

The shaping of corporate culture is a systematic and persistent process of evolution. ,The hotel culture shaping process mainly includes the ,four steps of the introduction of the hotel cultural ,consciousness concept, the selection and positioning of ,the hotel’s unique spiritual culture, the improvement and ,development of hotel culture, and the dissemination of ,hotel spiritual culture.

1. Strengthen the awareness of hotel culture shaping

Hotel corporate culture is a small branch of the larger corporate culture system. It means that the hotel takes the organizational spirit and business philosophy as the core and operates with characteristics. It is based on iconic cultural carriers and transcendent service products. The sum of common values, codes of conduct and thinking patterns formed in the humanistic care for employees, guests and the community. In a sense, hotel culture is more important than that of general enterprise groups.

Establishing a modern hotel culture awareness is the basic prerequisite for hotel culture construction, which is also determined by the role and status of hotel culture. Under the conditions of fierce market competition, what is the most important and critical factor for the survival and development of hotels? Some people think it is the strict management system, some think it is the capital equipment, and some people think it is the market conditions. However, many companies still went bankrupt after meeting these conditions. Why is this? It is caused by the lack of intrinsic vitality in the development of enterprises. If a hotel wants to be dynamic, it must first stimulate people's enthusiasm, which requires injecting a positive cultural concept into its operation and management. Practice shows that corporate culture, as a conscious and rational culture, has a great bearing on the success or failure of hotel operations. The main functions of hotel corporate culture are:

1. The guiding function of hotel values

Hotel corporate culture reflects the common pursuit, common values ??and common interests of the entire enterprise. This powerful culture can have a guiding effect on the value orientation and behavioral orientation of the entire enterprise and each employee of the enterprise. Since the hotel's values ??and goals reflect the common interests and requirements of all employees in the enterprise, employees can consciously realize what should be promoted, what should be opposed, what should be done, and what should not be done. .

2. The cohesive function of the hotel subject

In terms of strengthening corporate cohesion, hotel corporate culture management regards intimacy, value awareness and goal identification as key factors in strengthening corporate cohesion. Hotels with excellent culture pay special attention to emotional investment within the hotel, constantly meet the emotional needs of hotel employees, and enhance the hotel's attraction to employees. At the same time, hotel corporate culture provides unified behavioral norms and guidelines for hotel employees and establishes a behavioral model based on hotel values, thereby attracting employees' behavior to the track of achieving hotel goals.

3. The motivational function of employee morale

On the one hand, hotel corporate culture management adopts personal motivation methods and methods, such as providing promotion opportunities and giving individuals more responsibilities and powers. The hotel creates a cultural atmosphere of mutual respect and equality within the hotel. On the other hand, it adopts group motivation methods, such as providing unified values ????for hotel employees, establishing lofty goals for the hotel, and forming a combative team spirit.

4. The radiating function of social influence

The radiating function of hotel corporate culture can spread to society through hotel values, hotel spirit, ethics and morals, and create a certain kind of awareness with society , and for other hotels or organizations to learn from, learn from and adopt. It can also radiate to society through material carriers such as products and services. This radiation effect can gain the advantage of public psychological tendencies for hotels to compete.

Therefore, it is necessary to solve the problem of hotel industry insiders’ understanding of hotel culture construction.

We must first solve the problem of hotel managers’ awareness. The construction of hotel corporate culture has a direct and important relationship with hotel managers' understanding of hotel corporate culture and their own cultivation. Managers must first accept the excellent culture of building an enterprise. The deeper the manager's understanding and the higher the cultivation, the better the creation, dissemination and implementation of hotel culture will be. Secondly, it is necessary to make the hotel corporate culture construction generally recognized by the employees. Excellent hotel corporate culture ultimately depends on all employees to embody and implement it. Only when it is widely recognized by employees can hotel corporate culture have lasting vitality.

2. Refining the core values ??of hotel culture

The most critical link in the construction of hotel culture is the accurate positioning of the hotel's spiritual culture. Because corporate spiritual culture is the core layer of corporate culture, it dominates and determines the changes and development directions of technical culture and material culture.

Corporate spiritual culture is an invisible force that can have a lasting effect on the spiritual outlook of corporate employees, thereby promoting the development of corporate institutional culture and technical culture. The author believes that the cultural positioning of a hotel is derived from the hotel's target market segment. Only by understanding the real needs of target consumers can we accurately position the hotel's culture. Hotel corporate spiritual culture often requires a long period of cultivation and shaping to form. It mainly starts from a series of conceptual forms such as hotel values, hotel purpose, hotel spirit, etc., and builds the core values ??of the enterprise from these specific conceptual forms.

The hotel's corporate values ??are the foundation and core of the corporate philosophy. It provides a guiding consciousness within the hotel towards the same goal, and also provides a directional premise for the daily behavioral norms of hotel employees. Therefore, it is the spiritual source of a hotel's lasting centripetal force and cohesion, and the ideological foundation of hotel spirit and hotel ethics. Successful hotels often gain huge support because of their employees' recognition, belief and practice of values.

The hotel enterprise spirit is the product of the hotel’s development to a certain stage; it is the comprehensive expression of employees’ beliefs, will, style, and principles gradually formed through accumulation, selection and training; it is the team spirit that promotes hotel operations, and it is the core of the hotel. An indispensable spiritual pillar in the pursuit of success; it can be summarized into a few words and sentences, and expressed in the form of slogans, slogans, corporate songs, etc. For example, Sichuan Jinjiang Hotel's "sincerity, fairness, accuracy, and efficiency".

3. Implement the hotel’s material culture, institutional culture, and service culture construction

After proposing the core value of hotel culture, hotel culture must be continuously implemented and developed, and hotel culture should be applied to All aspects of operation and management create the hotel's unique cultural system.

First, let’s start with the material culture of the hotel. The material culture of a hotel refers to the cultural characteristics of the material environment and products inside and outside the hotel, as well as the customers' aesthetic experience and cultural feelings about them. It refers to the cultural characteristics and connotations expressed and reflected by the hotel through all visible objective entities. The hotel's material culture is the hotel's appearance in society, and it is also the most active and vivid aspect of the hotel's cultural structure. Mainly from the hotel's architectural style, equipment and facilities, hotel supplies and products, these materialized physical images are used to build the hotel's culture. Secondly, we must shape the institutional culture of the hotel. It is mainly reflected in three aspects: leadership system, hotel organization structure, and rules and regulations. In the hotel system culture, the leadership system affects the establishment of hotel organizations and restricts all aspects of hotel management. Therefore, hotel leadership system design is the core content of hotel system culture. The hotel organization refers to the internal components and relationships of the enterprise established by the enterprise in order to effectively achieve the enterprise goals. The various rules and regulations formulated in the hotel are the most direct and powerful reflection of the hotel's corporate culture. Finally, the real-time core value concept is carried out from the hotel's service culture. Hotel service culture is the service awareness and service concept displayed by hotel employees in the service, and it is also an aspect that consumers directly perceive and contact. In this aspect, the hotel can integrate the business philosophy with the behavior of employees, which will help employees transform standardized services into a habit and instinct. The service concept can be refined and sublimated in the behavior of employees, forming its unique service competitiveness. The construction of hotel service culture can be divided into the hardware facilities of hotel services and the software aspects of hotel services, such as guest room supplies, meals, instrument appearance, the overall environment of the hotel and service initiative, service staff attitude, language, work efficiency, service skills and techniques wait.

4. Pay attention to the dissemination of hotel culture

After the hotel has determined the important content of its culture, the key to cultural construction is how to spread the hotel culture and make it deeply rooted in the hearts of the people. Because after building the hotel's internal culture, the hotel has to open its doors to do business and face customers, so how to let customers understand and accept the hotel's culture is crucial. First, design a corporate VIS image that represents its unique personality. This is where consumers have the most direct contact with corporate culture and are most likely to make impressions. It is also emphasized here that the physical settings of the hotel, such as the layout of the hotel rooms, also play a role in spreading hotel culture. At the same time, you can appropriately launch public relations or marketing activities around your own cultural themes to enhance the stimulation of hotel culture to consumers.

Looking at the experience of successful hotel groups at home and abroad, the marriage of economy and culture is the fundamental trend of the development of the times. The quality of hotel products is increasingly supported by the power of culture, and the integration of economy and culture has become the goal pursued by hotel groups. Because if a hotel group wants to have its own characteristics and have a place in the market competition, it must have its own unique culture and spiritual heritage.

On hotel corporate culture

Author: Zhu Yinsheng (Jiangsu Zizi Building Hotel, Nanjing, Jiangsu 210000)

Abstract: Hotel corporate culture is the combination of hotel material culture and spiritual culture In total, it embodies the values ??of a hotel, which is the intangible assets and intangible strength of the hotel, and the source of the hotel's survival and development. This article discusses the core, soul, organizational practices of hotel corporate culture and how to improve hotel corporate culture. Keywords: hotel; corporate culture; people-oriented; hospitality; innovative service

F270 Document Identification Code: A Article Number: 1008-4428 (200607-19-02 China Picture Classification Number:

< p>Corporate culture - also known as corporate culture and corporate spirit, generally refers to the general term for the common ideals, basic values, living habits and behavioral norms formed by an enterprise in the medium and long term. It is the unique characteristics of the enterprise created in the process of operation and management. The unique sum of wealth has charisma and cohesion for corporate members, and can unify the interests, purposes, needs and resulting behaviors of many people. It is a reflection of the company's long-term cultural construction. The hotel corporate culture is the material culture and spirit of the hotel. The sum of culture is the combination of hardware and software. It contains three concentric circles: (1) The outer concentric circle is material culture, including hotel facilities and equipment, hotel environment, etc., such as hotel decoration, environmental landscaping, standard colors, and clothing. , shop songs, shop flowers, etc.; (2 The middle layer is the institutional culture, including personnel systems, financial systems, decision-making systems, job specifications, etc.; (3 The inner layer is spiritual culture, including the hotel’s goals, purposes, ethics, and service concepts) , values ??and hotel spirit, etc. If the spiritual layer is compared to a person's "heart", the material layer is like the "face", and the institutional layer is like the "hands and feet"

Generally speaking, hotel corporate culture. It has the following five aspects: (1) Guidance function, that is, guiding hotel employees to the determined goals; (2) Constraint function, that is, written or conventional store rules and regulations play a significant role in the thoughts and behaviors of each employee. (3) The cohesion effect, that is, using the same values ????and the same beliefs to unite all employees of the entire hotel; (4) The integration effect, that is, the subtle influence on employees, so that they can integrate naturally Go into the group; (5 Radiation effect means that corporate culture not only has a certain radiating impact on the company, but also on customers and society.

1. The core of hotel corporate culture-people-oriented hotel competition is The competition for talents is the core of the hotel's survival and development. Western innovative companies that are at the forefront of the times put forward the slogan "people are more important than profits" and focus on the cultivation and use of talents. "Talent = capital + knowledge = wealth." "Talent is capital, knowledge is wealth"; Talent is the carrier of knowledge, knowledge is the connotation of talent; Knowledge is the intangible wealth of the hotel, and talent is the immeasurable capital of the hotel. Every service work in the hotel relies on people To accomplish this, hotel managers must love talents, recognize talents, accommodate talents, know people well, and make the best use of their talents. Only with first-class talents can the hotel have first-class management and first-class services. People-oriented hotel corporate culture emphasizes people-centered management, that is, respecting people, understanding people, caring for people, relying on people, developing and serving people.

"Without satisfied employees, there will be no satisfied customers." Employees are the direct communicators of hotel culture. The hotel uses effective incentives to give full play to the initiative, enthusiasm and creativity of employees, inspire employees' work enthusiasm, and use cultural charm to penetrate and To create a hotel atmosphere with cultural taste and make service work meticulous, thoughtful and considerate. At the same time, establish a scientific, rigorous, fair and reasonable employee assessment and value evaluation system, establish an employee education and training system, and establish a reasonable salary and welfare management system, so that employees can get better growth and development opportunities in the hotel and realize themselves. Value, while also receiving reasonable returns and living welfare guarantees. Create a family-friendly hotel cultural atmosphere that "retains people with career, retains people with benefits, and retains people with feelings", allowing employees to develop simultaneously with the hotel, so that employees can have a "sense of accomplishment" and "a sense of home" in the hotel.

2. The soul of hotel corporate culture - hospitality. Hotels provide guests with comprehensive services in accommodation, food, transportation, entertainment, etc., and should create a warm, comfortable, safe and convenient " "Home" to create a cultural atmosphere of "feeling at home". The hotel's services must be oriental-style considerate and attentive, but also international, modern, efficient and standardized. Treat guests as friends and relatives, and infiltrate the hotel's corporate culture of hospitality into every smile and greeting in the service, so that guests do not feel like they are in a foreign land, but feel like they are with relatives and friends. The hotel's service must "satisfy and impress guests", requiring every position in the service work and every service behavior of every employee to satisfy guests, strive to impress guests, and surprise guests with satisfaction. . In the service, we rely on "smart eyes, sharp ears, and loyal hearts" to collect personal information about the guests' living habits, dietary preferences, professional status, etc., effectively pay attention to every detail of the service, and keep the service work in the heart of the guests. If a guest feels unwell during his stay at the hotel, the waiter will take care of him like a relative, buy medicine, adjust the temperature of the water for taking the medicine to a moderate level, provide meal delivery service, and accompany the guest to medical treatment; if it is the guest's birthday, he will deliver it in time. Birthday gifts and warm words; if it is cloudy and rainy, the waiter takes the initiative to provide the guest with an umbrella; during the laundry process, the guest's clothes are found with buttons off, but the waiter has unknowingly repaired them; the guest's leather shoes are found to be stained with dirt , the waiter consciously polished it; the good night card on the bedside every day has the weather forecast for the next day written by the waiter. In short, we should make guests feel the care and deep affection of family members when they stay in the hotel.

3. Sublimation of hotel corporate culture - innovative services "Service quality is the life of a hotel." Nowadays, the needs of guests are not what they used to be. It is not just for a peaceful night's sleep. Guests' needs have been sublimated from material needs to spiritual needs. Hotels must adhere to customer-oriented and carefully consider Only by constantly innovating services and finding unique ways to meet the needs of guests can we succeed. For example, the letter paper and envelopes of Beijing Wangfu Hotel are extraordinary. If a guest has stayed there more than 20 times, he can have his own set of letter paper and envelopes with his name printed on them. The guest's worth is reflected here, his self-esteem is satisfied to the greatest extent, and the sense of showing off will spread in his social circle. Develop projects in which guests participate, such as restaurants preparing some semi-finished raw materials for guests to cook themselves, music bars or performing arts halls allowing guests to play and sing on stage, etc. This can not only create a better consumption atmosphere and increase sales, but also improve hotel services. The value is tangible and increases the transparency of hotel service work. Service innovation can break the usual work thinking and service model. For example, the quilt cover in the guest room is changed from traditional white to warmer yellow, red and floral colors, and cute toys such as bears and puppies are placed in the room, and a small goldfish tank is added to the desk. When guests enter the room, they will be greeted by the warm tones and cuteness. The lively goldfish are all filled with warmth and affection.

IV. Organizational Practice of Hotel Corporate Culture

Hotel corporate culture is a complex project of a people-oriented system. Starting from the current reality of hotel companies in our country, in order to make corporate culture emerge For greater and higher effectiveness, the following aspects should be paid attention to in organizational practice:

1. The construction of hotel corporate culture should be consistent with the construction of the three civilizations of society, and slogans cannot be made out of reality. Enterprises survive in the general social environment, and any business philosophy, development goals, and guarantee system cannot survive independently beyond the general environment. Corporate culture can only show its talents in an independently given performance stage. Otherwise, there is absolutely no soil for corporate culture to survive.

2. The construction of hotel corporate culture should pay attention to the mass nature and attract the participation of the majority of employees. It is by no means a matter for a few people. The core of hotel corporate culture is the formation and unified behavior of corporate employees' shared values, so its results must be created jointly by all employees in practice. It comes from the employee group and is generally welcomed and accepted by this group. It is often said to be a household name and deeply rooted in the hearts of the people. Only a corporate culture that wins people's hearts can have strong vitality.

3. Grasp the core of the hotel's corporate culture and properly handle the interests of the country, the enterprise, and the employees. Any tendency to only provide spiritual or material stimulation will have flaws. The formation of correct values ????for an enterprise and its employees depends on correct guidance, and it will never be effective simply by preaching. There are obvious differences in the ideological level and values ??of employees depending on their personal cultural quality, experience and social influence. Therefore, different levels of values ??objectively exist within the enterprise. Some employees can fully realize that without the prosperity of the country, the company cannot survive. Without the development of the company, employee benefits are empty words. However, some employees are eager for quick success and have a strong sense of self-interest and money first. At present, our country is gradually forming a pattern of distribution according to work as the main body and participation in distribution according to production factors. However, the idea and custom of dividing the rich and the poor and eating from one big pot still plagues enterprises. Corporate culture must guide employees to establish a store of prosperity and self-honor. , the concept that if the store declines, I will perish.

4. The hotel corporate culture must advocate team spirit, gather strength, and work together to serve the overall goal. Marx once pointed out in "Das Kapital": "A single violinist directs his own hands, and an orchestra needs a conductor." Corporate culture has the characteristics of serving the overall goals of the enterprise. The realization of the overall goal mainly relies on organization, command, coordination and control. Therefore, corporate culture must provide public opinion support for excellent management and form a good atmosphere so that various management can be implemented smoothly. What's more important is to coordinate various subsystems within the enterprise's organizational system and even every employee and every position to play an active role in the team.

5. To implement hotel corporate culture, the method should be to set an example, lead the way, lead by example, and take the lead in setting an example. Excellent corporate culture generally pays more attention to discovering and admiring the models around them and setting an example. This is because doing so can embody the charm of the corporate culture, personify and model the corporate culture, so that employees can see it, learn from it, compare with it, and imitate it in style; another key is that the established corporate culture The specific content, such as correct values, moral values, promises kept, and established systems, leaders must take the lead in strictly abiding by them. Teaching by example is better than words. Only in this way can we gain the admiration and support of employees and enable the smooth implementation of corporate culture.

6. The organization and implementation of hotel corporate culture requires a certain form of expression and a certain amount of material and financial resources to guarantee it. Just shouting slogans will not help. The corporate culture of a hotel is not a colorful ball on the shelf, nor is it a decoration to impress people. It is rooted in the employees of the enterprise and dissolved in the thoughts, words and results of all employees. However, it is also indoctrinating and is reflected in various popular forms, such as corporate image planning and CI introduction; various meaningful celebration activities. Such as factory celebrations, flag raising, etc.; mass cultural and sports activities, such as football games, artistic performances, etc. Activities are indispensable, and so are the human, material and financial resources required. As for spending less to do more and doing good things, it needs to be promoted. Diligence and frugality itself are also part of the content promoted by corporate culture.

7. The key to the organizational implementation of hotel corporate culture lies in organizational leadership. During the implementation process, the focus is not on research and deployment, but on concrete implementation and regular inspection and supervision. Examining existing corporate culture activities, there are many successful examples. They have plans in advance (mainly specific plans, arrangements, and activities as planned. More importantly, they supervise the entire process of the activities and continuously summarize and improve them in practice. There are also For a considerable number of enterprises, the effect is not obvious. The problem is not whether they have done research and deployment. The key lies in the fact that the leaders only focus on research and deployment, and it ends there without any follow-up. In fact, it seems like they have failed. Not grasping it, or not grasping it tightly. Over time, a good corporate culture will become a mere formality and lose its due brilliance.

Hotel culture is the value of the hotel. This kind of value will exude the charm of the hotel, be the intangible asset and intangible power of the hotel, and be the source of the hotel's survival and development.

The purpose of creating an excellent corporate culture is to enable the company to better gain consumer awareness, so that consumers can recognize the company and the products and services it provides among the many goods and services, and further generate recognition. Feel and realize purchase. It helps enterprises enhance their visibility and reputation, achieve both economic and social benefits, and is conducive to improving the core competitiveness of enterprises and ensuring their health and steady development.

References:

[1] Gong Shaodong, editor-in-chief Zhao Dashi. Corporate Culture Change Strategy [M]. Science and Technology Literature Press, 1999.

[2 ] Lin Yonghe. New Theory of Chinese Corporate Culture [M]. Reform Press, 1993, 8. [3] Qu Jingtai, ed. Construction of Corporate Culture with Chinese Characteristics [M]. Shenyang Publishing House, 2005, 5.[4] Alan T. Starz. Hotel and Hotel Management [M]. Dalian University of Technology Press, 2002.

The above is the hotel corporate culture I have provided for you. I hope you like it!