The report said that the proportion of college students returning to their hometowns for employment has increased. Is "Beijing, Shanghai, Guangzhou and Shenzhen" no longer popular? What will be the f

The report said that the proportion of college students returning to their hometowns for employment has increased. Is "Beijing, Shanghai, Guangzhou and Shenzhen" no longer popular? What will be the future employment trend?

At the end of 2022, my country’s epidemic prevention and control policies will be optimized and adjusted, and the three-year fight against the epidemic will enter a new stage. According to data from the National Bureau of Statistics, my country's GDP will exceed 121 trillion yuan in 2022, a year-on-year increase of 3%. Statistics show that a total of 12.06 million new jobs were created across the country, a decrease of 630,000 from the previous year. At the same time, the impact of industrial rotation and the development of emerging industries continues, and flexible employment and side jobs have attracted more attention from professionals.

With the arrival of the spring recruitment season of 2023, white-collar workers are faced with the choice of "job-hopping" or "remaining". Zhaopin Recruitment conducted a survey on white-collar workers in core cities across the country, focusing on analyzing various factors related to job-hopping, such as career confidence, workplace life and development, etc., including research on return to hometown employment, the impact of digital tools, etc. The "2023 Spring White-Collar Job Changing Index Research Report" was finally released, hoping to provide reference for companies and job seekers in the new era. Core findings

Job-hopping

Over 90% of white-collar workers have the intention or behavior to change jobs, and the job-hopping index is 3.65, higher than last year

The service industry and real estate industry are rich in job-hopping" Actionist"

Beijing has the highest job-hopping index for white-collar workers, and Nanchang workers have greater stability

Salary level is still the primary factor for white-collar workers to change jobs, and those born after 2000 pay more attention to themselves when changing jobs

The white-collar job confidence index reached 2.62, which is higher than last year. More than 40% of working people think it is difficult to find a job

Sales positions have the highest job confidence index

Nearly 50% of white-collar workers are worried about unemployment. Learning is the main way for white-collar workers to cope with unemployment anxiety

Career

The career confidence index of white-collar workers reached 3.71, which is higher than last year. Workers in large and medium-sized enterprises are more confident

"Uncertain economic environment" is the main factor affecting the confidence of white-collar workers

White-collar workers in the retail fast-moving consumer goods industry are full of confidence in their careers, while white-collar workers in the culture, sports and education industry have low confidence

Northeast China's "old iron" "The career confidence index is off the charts, but confidence in the Yangtze River Delta is slightly lacking

Nearly 90% of white-collar workers are celebrating the New Year in their hometowns, and more than 30% of those who have not returned home are considering returning to work in their hometowns

More than 40% of white-collar workers Worried that their jobs will be replaced by AI tools, more than 80% of white-collar workers have responded to the challenge through learning

76% of white-collar workers said they would "actively make money" in the New Year, and about 70% wanted to improve their skills and competitiveness. Report text

Job-hopping

Over 90% of white-collar workers have the intention or behavior to change jobs, and the job-hopping index is 3.65, which is higher than last year

Zhaopian recruitment data shows that this year’s spring recruitment season has the intention or behavior to change jobs. More than 90% of white-collar workers behave this way. Among them, 63.3% of white-collar workers have "updated their resumes and are looking for jobs", and 29.1% of white-collar workers "are interested" in changing jobs, accounting for 26.1% higher than last year. There are also 3.5% of white-collar workers who said that they have "received an offer and are in the process of quitting/joining the company," which is roughly the same as last year's 3.6%.

Based on the above data, the white-collar job-hopping index in 2023 is 3.65, which is higher than 3.63 in 2022 and 3.61 in 2021. This shows that white-collar workers as a whole are more willing and more mobile than last year to change jobs.

The service industry and real estate industry are rich in job-hopping "activists"

From an industry perspective, affected by the rebound in consumption, the lifestyle service industry will pick up around the Spring Festival in 2023, which will make related industries Employees are more willing to change jobs. White-collar workers in the service industry (medical/nursing/beauty/health care/hotel/catering/tourism/vacation) have the most active job-hopping behavior. 72% of white-collar workers chose "has updated their resume and is looking for a job" or "has received an offer and is in the process of resigning." /Onboarding”. At the same time, the real estate industry, which is in the adjustment period, has seen more frequent personnel movements. White-collar workers who are looking for jobs and have received offers account for a total of 69.6%, and they have also become job-hopping "activists".

Beijing’s white-collar workers have the highest job-hopping index, while Nanchang workers are more stable.

From a city perspective, Beijing’s white-collar workers have the highest job-hopping index, reaching 3.79, ranking first. Among the four first-tier cities, Shenzhen ranks second in the job-hopping index of white-collar workers, with a job-hopping index of 3.75. Compared with the same period in 2022, the job-hopping index of these two cities has increased, indicating that the mobility of people in first-tier cities has increased. Workers in Nanchang have the highest stability, with a white-collar job-hopping index of only 3.05, ranking last.

Salary level is still the primary factor for white-collar workers to change jobs, and those born after 2000 pay more attention to themselves when changing jobs

Data show that the overall ranking of reasons for white-collar workers to change jobs in the spring of 2023 is roughly the same as that in 2022. Among them, salary level is still the primary factor for white-collar workers to change jobs, accounting for 53.6%, consistent with the previous year. Secondly, the company's development prospects are unclear, and welfare benefits and job promotions are limited, accounting for more than 30%.

When asked what they value most when changing jobs, 75% of white-collar workers chose salary and benefits, accounting for the highest proportion, followed by job promotion, company development prospects and work-life balance. Looking at white-collar workers of different ages, 80.4% of post-2000 white-collar workers choose salary and benefits, which is higher than the overall level and ranks first among all age groups. In addition, the post-00s generation attaches greater importance to aspects such as job promotion, work-life balance, training and learning, length of commuting time, and whether they are interested in the work content than the overall level. Only 18.7% of those born after 2000 choose enterprise development prospects, significantly lower than the overall 32.4%, and ranked at the bottom of all age groups. This shows that when changing jobs, post-00s generation are based on the present, care more about their own career development and pursue work-life balance, but pay less attention to the future of the company.

The job confidence index of white-collar workers reached 2.62, which is higher than last year. More than 40% of working people think it is difficult to find a job

As we enter the stage of optimization and adjustment of prevention and control, the job confidence of white-collar workers has improved. Zhaopin recruitment data shows that the white-collar job confidence index in 2023 is 2.62, which is significantly higher than the 2.49 in 2022. 35.1% and 12.6% of white-collar workers respectively believe that finding a job now is "somewhat challenging" and "very difficult". The total proportion is 47.7%, which is lower than the total of 55.4% in 2022. This shows that white-collar workers' job confidence is gradually recovering. Sales positions have the highest job search confidence index

Data show that 24.8% of sales positions think it is easy or relatively easy to change jobs. The job search confidence index of white-collar workers in sales positions is 2.76, ranking first among all positions. After the "relaxation" of prevention and control, all walks of life are "rushing for orders" to promote development, which has given sales positions better development opportunities and increased the confidence of white-collar workers to find jobs. In addition, the job confidence index for R&D and technology ranks in the top five for two consecutive years. White-collar workers with high technical content and high competition barriers are more confident in job-hopping. Nearly 50% of white-collar workers are worried about unemployment, and learning is the main way for white-collar workers to cope with unemployment anxiety

Although the white-collar job confidence index has improved compared with last year, the proportion of white-collar workers who are worried that they will be unemployed in 2023 has reached 47.3%. That’s up from 39.8% in 2022. Although the economy is starting to pick up, white-collar workers who have been facing "uncertainty" for a long time still have concerns about workplace stability.

In terms of coping with unemployment anxiety, 71.6% of white-collar workers alleviate their anxiety through "learning skills and improving competitiveness", which is higher than 68.3% in 2022 and still ranks first. Secondly, 63.8% of white-collar workers make "mental adjustments to relax themselves," which is higher than last year's 58.7%. In addition, "part-time job/side job, a way to increase income" and "work hard to be appreciated by the boss" are also important ways to deal with unemployment anxiety, accounting for 31.6% and 30.1% respectively, higher than last year's 20.4% and 29.6%.

Career

The white-collar career confidence index reached 3.71, which is higher than last year. Workers in large and medium-sized enterprises are more confident

Zhilian recruitment data shows that in 2023, The overall confidence index of white-collar workers in achieving career success is 3.71, which is higher than 3.61 in 2022. Among them, 29.6% of white-collar workers are very confident in their careers in 2023, higher than 27.1% last year; 30.7% of white-collar workers choose "confidence", higher than 28.5% in 2022.

From the perspective of enterprise size, white-collar workers in large and medium-sized enterprises are more confident about their career success in 2023. Among them, the proportion of white-collar workers in companies with more than 10,000 people who expressed confidence ("very confident" and "very confident") was 60.5%, and the proportion of white-collar workers in companies with 1,001-10,000 people was 62.7%, which was higher than that in companies with 101-1,000 people (62% ) and scale of less than 100 people (57.3%). In terms of career confidence, "a good boat can ride the waves" has become the common sense of most white-collar workers.

"Uncertain economic environment" is the main factor affecting white-collar career confidence

As for the factors affecting white-collar career confidence in 2023, 60% of white-collar workers said that they will be affected by "uncertain economic environment", accounting for a high proportion. 48.4% in 2022. Followed by "the industry/company development prospects are not good", accounting for 48.2%, higher than last year's 43.5%. 35.3% of white-collar workers "feel that there is no hope of promotion and salary increase", 17.4% are worried about "difficulty adapting to new skills", and 7.1% are worried about "not having a good relationship with leaders and colleagues". It can be seen that white-collar workers' expectations for career development in 2023 are more affected by the external environment. White-collar workers in the retail fast-moving consumer goods industry are full of confidence in their careers, while white-collar workers in the culture, sports and education industry have low confidence

Looking at different industries, those who are most confident about career development in 2023 are the trade/wholesale/retail/leasing industry/fast moving consumer goods/durable industry The consumer goods industry leads the way with an index of 3.86, which is higher than 3.66 in 2022, and its ranking has also improved from second place last year to first place. With the optimization and adjustment of prevention and control and the successive introduction of measures to stimulate consumption, the retail fast-moving consumer goods industry is ushering in a spring of development, and white-collar workers in the industry have good expectations for 2023. The energy/mining/environmental protection industry ranked second with a career confidence index of 3.81, which dropped one place from the same period last year, but improved from last year's career confidence index of 3.75. Under the guidance of the dual carbon goals, traditional energy companies are transforming to green and low-carbon, the new energy industry is booming, and practitioners are full of confidence in the future. At the same time, the impact of "double cuts" on the education industry continues, with the white-collar career confidence index in the cultural, sports, education/arts and crafts industry as low as 3.13, ranking at the bottom. The career confidence index of the "old railway" in Northeast China is explosive, while the confidence in the Yangtze River Delta is slightly insufficient

In 2023, Taiyuan white-collar workers ranked first with a career confidence index of 4.26. In 2022, the added value of Taiyuan's biological industry will increase by 34.5%, and the added value of the new energy automobile industry and energy conservation and environmental protection industry will increase by 22% and 21.9%. The rapid growth of strategic emerging industries has consolidated confidence in the career development of Taiyuan white-collar workers.

The "old irons" in the Northeast are full of confidence in their careers in 2023. The career confidence index of white-collar workers in the three major cities of Harbin, Changchun and Shenyang is as high as 4.04, 4.00 and 3.95 respectively, ranking among the top four. In recent years, Northeast China has gradually adjusted its industrial structure. The "ice and snow trend" brought by the Winter Olympics has also stimulated local economic development to a certain extent, and the career confidence of white-collar workers has been improved.

In contrast, white-collar workers in the more economically developed Yangtze River Delta region are slightly less confident in their careers. Nanjing's white-collar career confidence index is only 3.30, ranking at the bottom, and Shanghai also ranks at the bottom with 3.58. Nearly 90% of white-collar workers spend the New Year in their hometowns, and more than 30% of those who have not returned home are considering returning to their hometowns to work

After the adjustment of epidemic prevention policies, many people returned to their hometowns to spend the Spring Festival in the Year of the Rabbit. Among the white-collar workers surveyed, 47.7% returned to their hometowns to celebrate the New Year, 39.6% worked in their hometowns, and a total of 87.3% spent the New Year in their hometowns. There are also a small number of white-collar workers who are unwilling to return to their hometowns to reunite with their families due to worries about the return of the sun or other reasons.

Among the white-collar workers who have not returned home for the New Year, 15.5% said they “have begun to think about whether it is necessary to work in other places” and 5.5% “have begun to look at job opportunities in their hometowns.” In addition, 13.1% of white-collar workers said they “have always planned to go home to find a job.” Data showed that 34.1% of white-collar workers who have not returned to their hometowns hope to return to their hometowns to work, which is slightly higher than the 33% of the previous year. It can be seen that returning to their hometowns for employment has become a trend. trend.

When asked about the reasons for considering returning to work in their hometown, 64.8% of white-collar workers said that "it is closer to their families and they have more time to spend with them", and 35.2% thought that "there is less pressure in their hometown and they can work more A good balance between work and life", and 28.2% said that "the hometown city has good development momentum and can provide good job opportunities."

More than 40% of white-collar workers are worried that their jobs will be replaced by AI tools, and more than 80% of white-collar workers are coping with the challenges through learning

Recently, the new chatbot model ChatGPT has exceeded 100 million monthly sales within 2 months of its launch Live, becoming "the fastest-growing consumer APP in history", "Can ChatGPT replace human work?" has become a hot topic among professionals. Survey data from Zhaopin Recruitment shows that 19% of white-collar workers said their positions have been partially replaced by digital tools, and 22.4% said they are "likely" to be replaced by AI. However, 10.8% of white-collar workers are confident and believe that it is completely impossible for digital tools to replace their jobs.

The data shows that 52% of white-collar workers are willing to "learn digital knowledge and let AI work for me", and 31.9% of white-collar workers said they will "actively study and strive not to be replaced by AI", which means** *83.9% of white-collar workers are willing to learn to cope with challenges. Only 13% of white-collar workers are Buddhists, saying they “have no ideas yet, just take it one step at a time”.

76% of white-collar workers said they would "actively make money" in the New Year, and about 70% wanted to improve their skills and competitiveness.

Facing 2023, most white-collar workers are optimistic. 76% of white-collar workers choose "work hard and actively make money", accounting for 70.5% higher than in 2022, still ranking first. 69.7% of white-collar workers chose "upgrading skills and enhancing competitiveness", which was higher than last year's 66.2%. 24.9% of white-collar workers chose "reduce stress and pay attention to mental health", which was higher than last year's 23.5%. It can be seen that most white-collar workers are more proactive in the new year.

The Central Economic Work Conference pointed out that in 2023, stability should be the top priority and making progress while maintaining stability will be the main tone of development. It can be seen from this report that compared with last year, the three major indexes of job-hopping, job hunting, and career confidence among white-collar workers are all higher. Returning to hometowns for employment has become a new trend for white-collar workers. Most white-collar workers are coping with the fierce competition and challenges brought by AI tools through continuous learning. More and more professionals are willing to actively improve themselves to cope with external changes and better embrace the future.