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Three articles on school publicity work plan
Part 1
Thoroughly implement the Scientific Outlook on Development, strive to strengthen positive * guidance, and strive to strengthen the construction of campus culture, in order to promote the various tasks of the school. Good and fast development provides a strong ideological and cultural guarantee. To this end, the "Wandian Central School Publicity Work Plan" has been specially formulated.
1. Guiding ideology
Actively explore ways and methods to integrate the construction of the socialist core value system into school education, and create a clean, beautiful, humanistic and ecological campus education environment ; Further strengthen the school's publicity work, fully demonstrate our school's educational achievements to the society, strive to expand the school's visibility and reputation, and create a good * environment conducive to the development of the school.
2. Organizational Leadership
In order to strengthen the organizational leadership of school publicity work and ensure the timeliness, pertinence and correct * orientation of the publicity work, Wandian Central School Publicity was specially established Work leadership group. Comrade Chen Guoming serves as the team leader, Comrade Liu Feng serves as the executive team leader, assisting the principal in taking overall responsibility for the school's publicity work. Comrades Ma Jianzhong, Sun Chenxi, and Chen Dezhong serve as deputy team leaders. Chen Xiuzhong, Ji Gang, and Gong Tito are the key members of the publicity team to implement specific publicity matters.
3. Goals and tasks
In the face of new situations and new tasks, we must fully understand the responsibilities and missions of school propaganda work, further enhance political awareness, responsibility awareness, and overall awareness, and firmly Confidence, inspire spirit, keep pace with the times, pioneer and innovate, effectively strengthen and improve publicity work, and provide strong political support, ideological guarantee and spiritual motivation to promote the improvement of school education and teaching quality and the smooth development of various tasks.
(1) Based on the school, create a strong campus cultural atmosphere
1. Strengthen the supervision of campus radio, campus area network, windows, blackboard newspapers, electronic displays, slogans and other on-campus political positions Management, seize the commanding heights and initiative in propaganda and ideological work. Through publicity forms such as school mouthpieces, the potential functions of campus culture are explored, and various departments work closely together to achieve smooth flow of information and bring the construction of school campus culture to a new level.
2. Build a good website for the Moral Education Studio of Wandian Central School and positively publicize the school’s educational achievements.
3. Improve the quality and efficiency of publicity work through speeches under the national flag, team activities, and various competition activities.
4. Carefully organize the high school entrance examination enrollment publicity work, formulate systematic and thorough enrollment publicity plans and strategies as early as possible, and produce a good enrollment publicity color page. Key publicity is carried out before the start of school in September every year, after outstanding results are obtained in large-scale activities, and after the results of the high school entrance examination are announced. Enhance the pertinence of publicity, print and distribute targeted publicity materials to parents of students, and increase publicity efforts.
5. School committee members and all teachers must be fully aware of the importance of publicity work, lead by example, and set an example to publicize all the school's work.
(2) Facing Suizhou, shaping a good image of Wandian Central School
1. With the help of the District Education Bureau website, "Zengdu Education", "Suizhou Daily", "Chutian Metropolis" Daily, Suizhou TV and radio stations and other news media report major news about the school in a timely manner, widely publicize the school’s educational ideas, achievements and new management measures, so that all walks of life can fully understand the construction and development of the school.
2. Expand the school’s visibility through various forms, books, periodicals, outdoor advertisements, etc.
3. Through enrollment publicity and high school entrance examination results publicity, in-depth publicity of the school’s educational achievements and education and teaching quality, increase external publicity of outstanding teachers, and improve the school’s visibility and reputation.
(3) Facing the whole country and increasing the visibility of Wandian Central School
1. Through "China Education News", "China Youth Daily", "Hubei Daily", Hubei TV and other provinces News media above the level to increase the school’s visibility.
2. Expand the school’s influence in the education industry through professional education newspapers and magazines such as "Friends of the Class Teacher" and "Hubei Education".
IV. Specific work arrangements and requirements
1. Strive to publish one to two articles in provincial newspapers and periodicals every year, and no less than 10 articles in municipal newspapers and periodicals. Contribute no less than 10 articles to educational websites.
2. Enhance the incentive mechanism and restraint mechanism.
Each office should set up a part-time publicist to provide at least one manuscript reflecting the work of the school every month. Members of the communication team will publish at least one article reflecting the school's work every month in news media at or above the municipal level. If a school department has no material published in the news media during the semester, the department will not be rated as an "advanced department."
3. Further strengthen school publicity and discipline. Any personal publicity report about the school must be true and accurate, and reported to the principal’s office before it can be forwarded to the news media.
4. From time to time, leaders and experts from the media are invited to hold Wandian Central School publicity work gatherings.
5. Encourage correspondents and teachers to actively contribute articles, and give certain material and spiritual rewards to publishers of articles promoting the school, in accordance with the school’s four excellent award standards (only the number of articles, not the number of people), publications 500 yuan, 200 yuan for provincial-level publications, and 100 yuan for municipal-level publications. Those who are rated as outstanding correspondents at all levels will be given a reward of 200 yuan, and will be used as an important reference condition for evaluating outstanding models.
6. The school’s main road window has a maximum of 15 pages. The arrangement is as follows: the first and second blocks are "school party affairs, school ideological propaganda, and school achievement publicity" (the office is responsible), the third and fourth blocks are "teaching activity display" (the Academic Affairs Office is responsible), and the fifth block is "food safety publicity" (Responsible for the General Affairs Office), the sixth block is "theme publicity" (responsible for the office), the seventh* block is a fixed publicity column for "School Affairs and Government Affairs Disclosure" (responsible for the office), and the tenth and eleventh blocks are "Moral Education Activities Display" ” (the Political and Educational Office is responsible for this), and the 13th, 14th, and 15th sections are the “free sections” (school policies and slogans, the Political and Educational Office is responsible for coordinating the implementation of various departments).
7. The Political and Education Department is responsible for arranging and replacing the signs and various publicity pictures on the exterior walls of the school’s teaching buildings, classrooms, office buildings and main roads. The main contents are advanced teachers, outstanding students, behavioral norms, Educational business cards, educational ideas, etc. are generally replaced once a semester. In order to save resources, the slogans in the classroom should be practical, general, and beautiful in principle, and should be changed uniformly as needed.
Part 2
1. Guiding ideology: Guided by the important thought of "Three Represents", adhere to the correct political orientation, closely focus on the overall situation of the school's work, be close to reality, and be close to Live, stay close to the masses, timely summarize and publicize the school’s excellent school-running experience, achievements and advanced figures emerging from various tasks, promote integrity and inspire people, further increase external publicity efforts, and continuously improve the school’s visibility and influence. Contribute to the construction of a brand school with advanced concepts, first-class quality and distinctive characteristics.
II. Main work objectives and measures:
1. Timely summarize and publicize important activities, advanced tasks and typical experiences in the reform and development of school education.
2. Strengthen the responsibility system for publicity work, encourage every teacher to read more newspapers and magazines, read more news reports, study the characteristics of various newspapers and periodicals, think more, write more, and take into account the current situation. Strive to achieve new breakthroughs in publicity quality and quantity.
3. Strengthen external relations and expand external publicity. Strengthen ties with provincial and municipal educational television stations and other media, and actively expand external publicity.
4. Give full play to the role of the school’s publicity position. Continue to run a good school newspaper and magazine, give full play to the linkage between the website and other publicity positions in the school, ensure that pictures and texts are included, update in a timely manner, and actively upload pictures and video materials of various school activities to further increase the click-through rate and influence of the school website.
5. Strengthen your own learning and create materials for publicity. In light of the current situation, read more newspapers and magazines, read more news reports, study the characteristics of various newspapers and periodicals, think of more ideas, come up with more tricks, and increase the hit rate of publicity reports.
Part 3
After summarizing and thinking about the publicity work of the previous school year, this working group believes that campus news gathering and editing and website manuscript management need to be further strengthened. Innovations need to be made in aspects such as school magazine production. The specific ideas are as follows:
1. Work links that need to be strengthened
1. The collection and editing of campus news.
In response to question 1: Some correspondents are not very motivated to work and do not play their role as correspondents.
Last school year, the correspondents of our designated grades and departments played a good publicity role.
This semester, how to further strengthen their awareness of publicity work so that all correspondents can truly devote themselves to this work. Can enthusiasm be mobilized by re-emphasizing the work process, giving appropriate work rewards, and continuing to invite reporters to give lectures? This school year, the first and second grades of high school are divided into three departments. The original one correspondent for each grade will be adjusted to one correspondent for each department.
Regarding question 2: We were not informed of individual large-scale activities in individual grades in a timely manner, causing work panic.
Strengthen communication with the heads of newly established grade departments.
2. Document management of the campus website
The review of manuscripts on the campus website is further streamlined.
Manuscript review includes checking newly published manuscripts and notices on the website, checking and modifying news, notices, and articles issued by grades and departments to ensure the quality and direction of manuscripts. At the same time, I read the electronic manuscripts of six newspapers in the city, and collected and reprinted publicity reports related to our school and important educational information.
2. Think about the work aspects that need innovation
1. News media reporting work
Pay attention to the publicity methods of domestic famous schools and brother schools in the province, use strengths and avoid weaknesses, Strengthen the guiding role in a targeted manner.
Look for new publicity points and strive to report the school’s academic performance in central-level newspapers and periodicals.
2. Compilation and printing of school magazine.
The content of the school magazine needs to be expanded and enriched. This semester, the school magazine will add columns such as "Curriculum Reform Frontiers (tentative)" to introduce hot news information about education, cutting-edge developments in curriculum reform and other information. At the same time, it is expected that the reporter team will be able to produce a campus topic for each issue, and teacher Zeng Yan will provide guidance to complete this work.
3. Famous teacher studio.
If the school’s famous teacher studio is listed this school year, interviews and videos can be used to promote it to enhance its guiding role.
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