Scheme planning of Mid-Autumn Festival activity bank

In order to ensure the smooth and successful progress of things or work, it is often necessary to make a careful plan in advance. A plan refers to a plan document made for an action. Do you know what kind of plan can really help us? The following is my plan for the Mid-Autumn Festival activities. Welcome to read the collection.

Mid-Autumn Festival activity bank plan 1 1. The purpose of the supermarket Mid-Autumn Festival activity plan

Mid-Autumn Festival promotion in supermarkets is to promote the sales of supermarkets with the consumption of moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets in business circles. It is estimated that the average daily sales will increase by 10%-20% during the promotion period.

Second, the supermarket Mid-Autumn Festival activities

1, buy Mid-Autumn moon cakes and give them to Coca-Cola.

Buy 100 Mid-Autumn Moon Cake and get 2 bottles of 355ML Coca-Cola. (Value 3. 6 yuan)

Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles 1250ML Coca-Cola. (Value 9. 2 yuan)

300 yuan started to buy Mid-Autumn moon cakes and gave two bottles of 20xxML Coca-Cola. (value 13. 6 yuan)

2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.

298 Yuan Gift Basket: Seven-Star Smoke+California Fun+80 yuan Mid-Autumn Moon Cake+Melamine.

198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.

98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.

3. On the day when the single ticket is full of 59 yuan, you can go to the activity area to buy darts and prizes at will; Full of 99 yuan, you can buy two darts prizes; Full 129 yuan, won 3 darts. The gifts are mainly moon cakes.

Third, the supermarket Mid-Autumn Festival activity plan-supermarket layout

1, outside the supermarket

(1) Do Mid-Autumn Festival publicity above the free parcel locker.

(2) On the protective frame, the wall columns are packed and some holiday color pages are pasted to create momentum.

(3) In the square, you can hang balloons and pull them vertically.

(4) Hang the banner "Supermarket, Happy Mid-Autumn Festival" at the entrance.

2. In the supermarket

(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.

(2) The flag provided by Coca-Cola Company hangs over the whole supermarket.

(3) In the moon cake area, the publicity of "Millennium Moon, Good Gift" was put in the background and two columns; Coca-Cola promotions are posted on both sides.

(4) Red lanterns are hung over the moon cake area.

Four, the supermarket Mid-Autumn Festival activities-activity costs

Mid-Autumn Festival activities series gifts:

On-site and off-site layout costs:

Mooncake fee:

* * * Instrument:

Five, the supermarket Mid-Autumn Festival activity plan-work arrangement

1. The Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled interior layout will be completed on X, X and X.

2. The purchasing department is responsible for introducing the mooncake manufacturers, and each manufacturer charges a promotion fee of more than X yuan. At the same time, it is responsible for making the moon cake price and market research plan, and completing the relevant plan before X.

3. The Engineering Department will arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which will be completed before X months.

4. The loss prevention department is responsible for the loss prevention and theft prevention in the supermarket.

The fresh food department is responsible for making exquisite moon cakes.

Mid-Autumn Festival activity bank plan 21. Activity background

With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants have aimed at the business opportunities of the Mid-Autumn Festival and made enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on Daoxiang Village, a leading pastry enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion plan and design.

Second, the promotion goal

1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. Reunion month, reunion feeling, "Xiang Tao Village Moon Cake" sent home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Third, the analysis of commodity promotion environment.

(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.

Macro-environmental factors mainly include:

1, demographic factors: Mid-Autumn Festival, family reunion, more concentrated consumers, conducive to commodity promotion.

2. Economic factors: During the financial crisis, it will stimulate domestic demand and consumption.

3. Social and natural factors: Chinese people attach great importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.

(2) "Customer is God" Only when the products we promote meet the needs of consumers and win their trust can the Mid-Autumn Festival bring family reunion and "Xiang Tao Village Moon Cake" bring you happiness.

1, consumer behavior and psychology: I miss my family more during the Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, and sales promotion should grasp consumers' psychology and promote sales reasonably.

2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has many market advantages. Meet the demand and improve the service level.

3. Analysis of consumers' purchasing power: What consumers are looking for is products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.

4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will try our best to improve the promotion environment and service quality during the promotion process, which is a real win-win situation for consumers.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by beating our competitors, can we make our "Xiang Tao country moon cakes" sell more and make more profits.

1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.

2. Competitor's goal: to further expand the brand effect and improve the sales profit.

3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.

4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.

(D) Analysis of internal environment

1, resources: can contact manufacturers in time, and will not cause commodity accumulation or shortage.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.

3. Logistics input and output: convenient transportation and basically "zero inventory".

4. Production and operation: assembly line, quality assurance and efficient production.

Fourth, advertising analysis.

1, advertising goal: to realize real and extensive promotion activities through large-scale advertising activities.

2. Advertising expenses:

3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets.

5. Advertising effect: achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in the hearts of consumers; Further promote the corporate culture of Daoxiang Village's time-honored brand!

Verb (abbreviation of verb) activity content

1, time: x month x day-the day before Mid-Autumn Festival

2. Location: Activities are limited to urban areas.

3. Activity preparation

(1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

(2) Drivers must be familiar with urban driving routes, minimize time consumption during transportation and improve transportation efficiency.

(3) Educate "Mid-Autumn Festival Ambassadors" in language and action, and learn how to deal with problems.

(4) Appropriately increase the price of moon cakes to maximize the overall profit.

(5) Contact card merchants to buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

4. Activity promotion: Post posters in the shopping mall about one week before the activity is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

Matters needing attention about intransitive verbs

1. Customers should pack the gifts according to their requirements, and ask and register the required detailed address and delivery time, so that customers can provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

If the customer refuses or is absent, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation, and then proceed to the next task. Relevant personnel in the mall will contact customers or recipients for inquiries and solutions.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall.

Mid-Autumn Festival activity bank plan III. Activity purpose

Mid-Autumn Festival is an important traditional festival in China, and its significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the excellent culture of the motherland, and stimulate the national feelings of teachers and students, the German leading group and the Little Corps of our school decided to carry out the theme activity of "Full Moon and People Round" around the Mid-Autumn Festival.

Second, the activity time

20xx year x month x day -x month x day

Three. Activity arrangement

The first stage: Moon Festival-theme reading

1. Collect stories, poems and books related to Mid-Autumn Festival, and carry out morning reading in each class.

2. Hold the Mid-Autumn Festival theme class meeting. Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.

Theme class meeting time: At the class meeting on X month and X day, few corps will conduct inspection.

The second stage: Sacrificing the Moon and Recording the Moon-Exchange and Exhibition

1. Organize students to collect information about the origin, traditional folk customs, anecdotes and poems of Mid-Autumn Festival. Each class will carefully design the information and photos in the activity, and display them in the classroom layout and blackboard newspaper. Few legions will carry out inspection and evaluation.

2. Each class can set up an "emotional wall" in the class, and students can write down their feelings for classmates, relatives, teachers and elders and stick them on the wall.

The third stage: Moon Festival-practical activities.

1. Launch a parent-child interaction activity of "Family Moon Cake". Encourage students to make Mid-Autumn Festival cards for their parents, help their elders do housework, eat moon cakes with their families and enjoy the happiness of family reunion.

2. Volunteer activities of "Happy Experience" were carried out, and few corps sent moon cakes and warmth to the elderly and left-behind children in nursing homes.

3. Record the most unforgettable scene of "watching moon cakes" in your favorite way.

The fourth stage: thinking about the moon during the festive season-exchanging reports

1. Review the course of reading, remembering and enjoying the moon, share your feelings with friends and relatives, feel the happiness of today's life, and look forward to a more prosperous and powerful motherland in the future.

2. Hand in 2 paintings in each class from grade one to grade six; Hand in two compositions in each class from grade three to grade six. It will be submitted to Shaojun Corps before X, and will be awarded and exhibited during the National Day.

Theme education activity time: X month X day exchange report.

Mid-Autumn Festival bank plan 4 I. Theme of the event

Get old and enjoy the Mid-Autumn Festival.

Second, the background of the incident

Mid-Autumn Festival and National Day together, consumers will inevitably visit relatives and friends during the festival, and liquor is an indispensable gift for relatives and friends. Due to the improvement of living standards, consumers are accustomed to shopping malls, supermarkets and convenience stores to buy gifts needed for festivals. The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in catering, supermarkets, circulation and other fields, and make an all-round attack to promote the market and stimulate market sales, so as to make a good start for the arrival of the market peak season.

III. Purpose of the activity

Promote the sales of aged liquor in peak season and enhance the brand image of the product in the eyes of consumers.

Fourth, the activity time

20xx year x month x day -20xx year x month x day.

Verb (abbreviation for verb) activity place

supermarket

Forms and contents of intransitive verb activities

(A) the form of activities

Initially, it will be in the form of buying gifts, and lottery activities will be held inside and outside the supermarket.

(2) Activity content

There are discounts for purchasing aged fine products, treasures, top grades, collections and Junzun series liquor during the activity time.

Note: This preferential policy is applicable both on and off the site, and the off-site purchase and gift can be increased appropriately.

(3) Promotional activities outside the supermarket

Anyone who buys one bottle or more of any aged boxed products can participate in the on-site lucky draw, and the winning rate is 100%.

(d) the principle of reward setting and control

There are first, second and third prizes and participation prizes in this promotion.

First prize: 1 bottle aged collection.

Second prize: 1 bottle of aged products.

Third prize: 1 bottle of aged red wine.

Participation Award: 1 lighter.

Seven. Detailed rules for the implementation of activities

(A) the selection conditions of mobile stores

1. The activity store is relatively large, located in the gathering place of residential areas, and can play the role of outdoor publicity.

2. There is a large passenger flow during business hours, which can play the role of in-store publicity.

(2) Reporting procedures for mobile stores

1. The store participating in the activity shall be applied by the director of Shang Chao according to the usual sales performance, and the sales department shall evaluate and decide whether to carry out the activity.

2. After the evaluation is completed, report the results to the relevant store promoters for preparation, and the preparation period shall not be less than two days.

3. Three days after the examination and approval, the personnel of the marketing department shall complete the materials preparation for promotion, and the personnel of the promotion department shall complete the personnel preparation.

4. Before the morning meeting, relevant personnel make arrangements for the activities:

(1) Material inventory

(2) The personnel shall specify the work requirements.

5. Collect related items.

(3) Promotion arrangement of promotional activities

1. Put up posters in prominent positions in major supermarkets (posters are activities).

2. Publish preferential activities in DM magazine of supermarket.

3. Apply for stacking in the supermarket to cooperate with the promotion activities.

4. The explosion sign on the supermarket display shelf.

5. Set up a booth outside the venue, and the promoters will wear advertising shirts to sell and expand publicity.

Eight. Time course of activity execution

(1) Determine the policies of various activities and complete the examination and approval before x months.

(2) Complete the preparations for all required projects before X months.

(III) The formal implementation stage on X month and X day

Site requirements:

1. Promoters must be in place at 8 am. Complete the live presentation at 9: 30.

2, the scene vivid display requirements.

Each store has two sets of parallel exhibitions, and the outer layer of the booth has a POP text description of the event.

Gifted products must be registered in detail in the report.

At the end of the activity, the number of items shall be counted in detail and signed by the person who has checked it correctly.

(4) Personnel arrangement

1, responsible person:

Salesman and Promotion Specialist of Shang Chao Channel (responsible for pre-coordination and store promotion activities).

2. Marketing personnel 1 (responsible for the preparation of pre-promotional materials and the supervision and coordination during the activities).

Nine, publicity copy and required materials

Pop posters.

Promotion desk, empty box, balloon, red handbag.

Activity gifts: fruit orange, Lulu, tea gift box, Huiyuan gift box, eight-treasure porridge.

X. Implementation report

leave out

XI。 Items and expenses required for activities

(1) Application for required prizes

First prize: aged collection 10 bottle.

Second prize: 20 bottles of aged products.

Third prize: aged little red bottle 100 bottle.

Lucky Award: 140 lighter.

(ii) Requirements

Fruit orange: 13 pieces _75 yuan/piece =975 yuan.

Lulu: 10 _58 yuan/piece =580 yuan.

Huiyuan Gift Box: 40 pieces _38 yuan/piece = 1520 yuan.

Babao porridge: 40 ti _30 yuan /ti = 1200 yuan.

Pro: 6 _50 yuan/day =300 yuan.

Posters: 6 pieces _20 yuan/piece = 120 yuan.

Booth: 6 _200 yuan each = 1200 yuan.

Balloon: 2 bags _5 yuan/bag = 10 yuan.

Mid-Autumn Festival activities The bank plans to hold a Mid-Autumn Festival party on X as the Mid-Autumn Festival is coming. The activities are as follows:

I. Background of the event

"I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family happiness and praying for happiness, every soul is holy, and the truth, goodness and beauty of human nature are most easily aroused, which is an excellent opportunity to enhance emotions and promote employees' trust in enterprises.

Second, the theme of the event

"The deep affection for Mid-Autumn Festival is Beiyang"

III. Purpose of the activity

1. Let employees have a happy Mid-Autumn Festival, boost morale and increase their sense of belonging.

2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.

3. Strengthen the communication between employees and promote the further harmony of employee relations.

4. Let employees know the development direction of their own enterprises and enhance their sense of honor as Beiyang people.

5. Let employees' ideas be integrated with corporate culture, thus creating a platform for employees to express themselves.

Fourth, the activity time

X month x night

Verb (abbreviation for verb) activity place

film

Participants of intransitive verbs

All employees of the company

Seven. Activity flow

At night 1 and 17: 30, employees enter the site.

2. 18: 00, a song representing the Mid-Autumn Festival-"Wish People Long".

3. The host introduced the theme of the song as the opening of this conference.

4. 18: 05, the company leaders made a speech on this activity.

5. 18: 10 Workshop recommended three employees as representatives to share their work experience with the whole company.

6. 18: 20 to enter the performance stage of the party.

Eight, the program collection method

Before the event, a solicitation notice will be sent to the whole company, taking the team as the unit, and the program type and number of people are not limited. Each team shall submit at least one proposal, subject to the final deletion result.

Nine, program selection method

1. There are 8 judges in this activity.

2. Choose according to the content, performance form and stage style of each program.

3, a single program out of 80 points, according to the order of high and low scores set the top three.

X. Activity preparation

On the afternoons of 1 and August 16, the program solicitation and host recruitment notices were issued.

2. Before 6:5438+07:00 p.m. on August 19, all departments shall report the program form, name and performers to the Administration Department.

3. Report to the Administration Department on the host recruitment list before the afternoon of August 9th 17: 00.

4. Delete and select the program reported on August 22nd.

5. Delete the host on August 23rd.

6. Go to the scene for live rehearsal at noon on September 9th.

7. Before September 6th, the items needed for the activity have been put in place and checked.

8. Before September 8th, all kinds of instruments needed for the activity are in place and checked.

9. On the morning of September 9th, relevant personnel of the logistics team began to arrange the site.

XI。 personnel arrangement

1, performance master plan:

2. Moderator:

3, equipment supervisor:

4. Director of Logistics:

5, photography is responsible for:

Twelve. Activity promotion

1. Pre-publicity: make large-scale publicity on the theme of the event, the selection of the program and the selection of the host by using publicity columns and broadcasts.

2. Post-publicity: add text content to the photos taken at this conference, make a special report on the company's publicity column, and put the publicity content of the same period on the company's website.

3. Conduct a survey of employees' satisfaction with this activity at random, and select 30-50 people from the whole company.