Vr brand slogan

In 2022, there will be tens of millions of users in the universe, and the VR field will continue to heat up. Giants will invest huge sums of money in the hardware assets of virtual reality, and lighter and smaller VR all-in-one machine is the general trend. On July 25th, Skyworth VR officially released PANCAKEXR 1 C, PANCAKEXR 1 and PANCAKEXR 1Pro in Shenzhen. Based on the vision of continuously making thinner and smaller XR products, Skyworth VR officially released new brands PANCAKEXR and PANCAKEXR 1 as the first-generation short-focus all-in-one products of PANCAKEXR brand.

Skyworth VR new brand Pancake XR &；; New pancake 1

Li Wenquan, general manager of Skyworth VR, said at the press conference: "PANCAKE 1, as the second generation product of Skyworth VR, ushered in a comprehensive upgrade in product hardware, software and content ecology, which quickly promoted the break of Skyworth VR brand." PANCAKE 1 brings players an ultra-thin, ultra-high-definition, ultra-accurate and low-latency virtual reality experience with PANCAKE short-focus folding optical system, high-end hardware configuration, powerful self-developed 6DoF algorithm and ergonomic design.

Product end: three short-focus VR all-in-one machines are unveiled.

The price starts from 2999 yuan.

The conference * * * released three models: PANCAKE 1C, Pancake 1 and PANCAKE 1Pro. All three models adopt the pancake-type folding optical short focus scheme, and are equipped with the mainstream configuration of Qualcomm XR2 and 6DoF, which is extremely destructive and impactful to the whole VR all-in-one machine industry in terms of performance, display, interactive experience and price.

Comparison chart of parameters of three models of Skyworth VR

It is expected that PANCAKE 1Pro launched by Skyworth VR at the end of the year will support RGB perspective mode, eye tracking, gesture recognition and miniled backlight function, and it is expected to cut off Meta“Cambria "and become the world's first consumer-grade 6DoF VR all-in-one machine based on PANCAKE optical scheme and supporting full-color perspective.

Punch marketing is an essential marketing strategy for VR manufacturers. At the meeting, it was announced that PANCAKE 1C and PANCAKE 1 will be pre-sold in JD.COM and Aauto faster e-commerce platforms on August 26th, and will be punched in for 320 consecutive days, and the purchase price will be fully refunded. From 2999 yuan, it is indeed the world's first consumer-grade short-focus 6DoF VR all-in-one machine. PANCAKE 1 started the first shot in the short-focus consumer market and is expected to lead the development of the short-focus VR all-in-one market.

(1) Ultra-light and ultra-clear pancake folding optical scheme

The weight of VR all-in-one machine has always been the direct cause of the user's wearing time. The head display weight of the traditional optical scheme is over 600g, and the optical module is 39mm thick. However, the thickness of the optical module is only 17mm after Pancake short-focus folding optics is adopted, and the thickness is reduced by more than 50%.

Skyworth's new PANCAKE 1 mainframe weighs only 189g, which is 3/4 smaller than the traditional optical scheme. The weight of the whole machine was not announced at the press conference. According to the staff, the weight of the whole machine is within 450 grams.

It is said that Skyworth VR has 30 patents related to optics, and the yield of Pancake optics of PANCAKE 1 can reach 60%~70%. Imaging problems such as ghost, distortion and dispersion have been effectively adjusted, with fine details and clearer overall vision.

PANCAKE 1 screen adopts dual 2. 1 inch Fast-LCD screen, with binocular resolution of 4560x2280 and resolution of 15 12PPI, which is the highest level in the world. At present, the PPI of mainstream products in the industry is around 1200. In addition, the screen refresh rate can reach 90Hz and the field of view angle can reach 95.

(2) Smooth experience and self-developed 6-DOF algorithm.

6DoF will become the industry standard, and high-precision and low-delay algorithm tracking is the key to VR immersion. Zhang Yi, head of Skyworth VR software, said: PANCAKE 1 is equipped with a self-developed 6DoF algorithm, has four fisheye cameras, has a built-in high-precision IMU, supports custom security boundaries (the range is not less than 10* 10m), and can track stably in complex environments and different lighting conditions.

The tracking range of the handle is 240 in the horizontal direction and195 in the vertical direction. The positioning accuracy is less than 10mm, and the delay is less than 20 ms Even if the camera is partially blocked or facing the low-texture environment such as the ground, it can track in all directions, which fully meets the requirements of walking and jumping in virtual space.

(3) Ergonomic design "the first VR all-in-one machine that can be played in public places"

The design of PANCAKE 1 is based on ski goggles. The core design of this product revolves around a balanced, zero-pressure tough headband, which can reasonably disperse the pressure brought by the U-shaped head display. The weight of the main engine is 189g, which is more than half of the weight of the mainstream VR head display. The rear battery design balances the front and rear weights well.

Li Wenquan said that the main unit of PANCAKE 1 can be turned from 0 to 90, and PANCAKE 1 is the only product in the industry that can be worn without wearing a magnetic mask. When it can be used at will in public places such as subways and shopping malls, users can perceive the outside world and enhance their sense of security.

Content end: SkyOS platform

Building a diversified content ecology

SkyOS platform

Skyworth VR assistant was officially released and launched, which realized the cross-terminal communication between mobile phone and computer, and could be used for equipment management, game purchase, website input, flying screen projection files/videos/pictures, etc. To provide users with more comfortable, convenient and efficient communication space.

Sky UI5.0 brings a better experience to users. The launch hall has been completely revised and upgraded, with diagonal mode, 3000-inch giant screen cinema and interactive 3D scenes ... the page is concise and clear.

MetaAvatar, the social platform of Metauniverse, provides a diversified social experience of Metauniverse. Users can watch movies interactively, interact with others through voice, and communicate with virtual people, so as to enjoy the entertainment of virtual world with friends and realize cross-time communication.

Zhang Yi said: PANCAKE 1 is an open content platform. Skyworth VR technical team works closely with developers, supports developers to develop OpenXR/GSXR in a standardized way, and provides Unity/Unreal SDK, Panorama Player SDK, multiplayer voice call and interactive SDK, APP copyright protection, perfect online documentation and technical community. At present, the application store of Skyworth VR does not charge platform commission, and all the income belongs to the developer. Welcome developers and content providers to settle in. PANCAKE 1 will join hands with developers to enrich the VR ecosystem. At the same time, it will also provide more customized services for industry customers, including service residency and LOGO customization.

② Game and video content ecology

Li Wenquan said that the content ecology of PANCAKEXR will mainly focus on five aspects: education, video and games, fitness and social interaction.

In terms of education, PANCAKE 1 will launch VR popular science education, VR party building education and VR English education.

In terms of video, PANCAKE 1 has more than 200 panoramic 8K videos of domestic 5A-level scenic spots, and updates an 8K full-motion video every week. Giant Screen Cinema will integrate the video content of Skyworth cool open platform, with more than 3,000 partners, providing rich content and experiences such as film and television, parent-child, education, games, e-sports, fitness, health and music. At the same time, it supports mainstream video app projection viewing, local video playback and third-party software installation.

In terms of games, PANCAKE 1 will have 40+ games when it is officially released, and the app store will keep updating 1-2 games every week. Game types include FPS games, music, two-dimensional interactive games, casual games and sports somatosensory games.

Strategic end: March into the C end

Explore the new world with more people.

Since 20021,technology giants from all over the world have entered the meta-universe. As the entrance to the meta-universe, Skyworth VR will shift from the B-end strategy in the past seven years to the C-end content ecological construction and service strategy, relying on Skyworth Group's display technology advantages for more than 30 years, huge supply chain management system and sales channels, and working together with partners to provide users with diversified meta-universe experiences.