Hungry? I'll give you full marks for this advertisement.

Recently, Guan Wei announced that it will include 40,000 billboards in 80 cities to advertise restaurants for free. It is reported that this advertising marketing is part of Alibaba's "Spring Thunder Plan 2020" to help SMEs.

In this epidemic, the catering industry suffered heavy losses, and even Haidilao, the head brand of the catering industry, couldn't help it, hitting a wave of price increases and restoring the original price. It is conceivable that the present situation of the whole catering industry. If you are hungry, open all advertising spaces to small and medium-sized catering businesses nationwide free of charge to help them advertise, hoping to reduce the marketing costs of catering enterprises after the epidemic and help small and medium-sized catering businesses find more consumers.

This is not the first time that you are hungry for outdoor advertising on a large scale. Has always been a loyal fan of outdoor advertising. During the key publicity period of opening the market, it invested heavily in outdoor advertising. This time, outdoor advertising is regarded as an important part of advertising after the epidemic, which shows the spreading power of outdoor advertising.

In fact, not only are you hungry, but brands with Internet genes such as Meituan, JD.COM, Tencent, Baidu and Tmall are loyal fans of outdoor advertising.

Online brand and offline communication have long been the secret of brand promotion.

As the saying goes, seeing offline stimulates online consumption. Offline outdoor advertising not only undertakes the function of brand promotion, but also serves as the entrance to online transactions, which can be drained online. With the rapid development of e-commerce in recent two years, domestic brands are actively exploring online sales channels. Especially after the epidemic, many traditional industry brands began to go online. For example, Wahaha announced the establishment of its own e-commerce platform. This also raises a question: Are online sales and offline publicity still necessary? The world is not black and white, and there is no need to choose between brands.

Online and offline channels have their own advantages. Take Gree as an example. Although online e-commerce channels have been opened up, Dong Mingzhu still insists on the number of offline stores. She believes that the real consumption space will never disappear, and the unique experience it brings is not available online. Similarly, offline publicity also has irreplaceable advantages of online publicity, such as being close to real consumers; Brand promotion is more penetrating and directly hits people's hearts; Brand recall rate, high recognition rate and so on.

Although outdoor advertising was cold during the epidemic, as long as offline consumption began to recover, the outdoor advertising industry would recover rapidly.