Electronic business plan

Electronic version of 2022 business plan (selected 6 articles)

In today's social life, people use business plans more and more. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners in entrepreneurs. So how to draw up a business plan to play its greatest role? The following is the electronic version of my business plan for 2022 (selected 6 articles), for reference only. Welcome to reading.

Electronic version of business plan 1 I. Summary of business plan

This business plan is about opening a bicycle rental bank near the university. This bicycle rental company is similar to a taxi company. Its main business is renting bicycles to the outside world, the target market is college students, and rent is its main source of profit. Leasing banks first adopt a self-operated business model. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."

Second, the market.

1, feasibility

The once-rising construction of university town created the centralization and scale of China University. Many universities cover a considerable area. It takes thousands of acres to build a university. If it is a university town, the combined area of several universities even exceeds 10,000 mu. Such a big campus will inevitably bring traffic problems to students. It is possible for students to walk from dormitory to restaurants, libraries, classrooms and other places on campus in ten minutes. If it is in a university town, even if it is two adjacent campuses, it will take at least half an hour to go back and forth. Tired and wasting time, this situation has brought great inconvenience to students. But if you have a bike, then college students can go to the classroom in 2 minutes, to the library in 3 minutes, to find their classmates in a nearby school in 5 minutes, to the nearby Dennis supermarket in 10 minutes, to invite some buddies to have an outing on Saturday and Sunday, and to take their girlfriends for a picnic ... Indeed, a bike can add a lot of fun to college life. Then it may be a good choice to buy a bicycle (second-hand or brand-new), but college students all know that it is common to lose a bicycle in college. Most schools don't have car-watching facilities, and some even don't have carports. Bicycles are forbidden in dormitories. College students can only watch their cars exposed to the sun in the open-air parking lot. I need a bike, but having a car has a lot of trouble. How to solve this dilemma? After our discovery, what college students really need is not bicycles, but the convenience, freedom, freedom, publicity and romance brought by bicycles ... Then bicycle rental service will undoubtedly solve this problem. As long as one or two yuan is enough, they can freely release their mood and life, and there is no problem of bicycle storage. College students have a demand, and bicycle rental companies can meet this demand, which is the condition for bicycle rental companies to appear. At the same time, there are more than 1000 colleges and universities with tens of millions of students in China, and the potential market scale is considerable, even if it only occupies one-third of the market, it can achieve considerable returns. This is the market situation of bicycle rental companies. Therefore, in theory, the basic conditions for opening a bicycle rental bank have been met.

Note: The above conclusions are only subjective, but in fact, whether college students really have this kind of demand, and if so, how strong it is, still need to do in-depth and detailed pre-market research. However, due to time, this work has not yet been implemented.

2. Products

Bicycle rental is a service product. At present, there is almost no such service in the market, especially branding, specialization and scale.

3. Competition

At present, there are few institutions providing bicycle rental services in the market, some of them set up stalls in tourist attractions or provide such services in addition to bicycle repair. These manufacturers are small in scale, have no desire for development and are completely uncompetitive. Moreover, it is impossible to talk about market competition when dropping out of college, so it is still a blank market for college students to rent bicycles.

4. Macro environment

At present, the construction of university town has begun to take shape, the society pays more and more attention to education, and the support for education is also growing, and many universities are expanding. With the development of higher education in China, the number of college students is increasing year by year. Bicycles are the main means of transportation for college students. The macro environment is conducive to the establishment of bicycle rental companies.

Third, SWOT

1, Opportunities and Threats

The business of renting bicycles for college students has not been set foot in by enterprises, and it is still a blank market, which is the biggest and most favorable opportunity; On the other hand, because of low cost, low hardware requirements and low difficulty in entering the market, it is easy to be imitated if the profit is good. Moreover, this kind of leasing bank is a small-scale individual venture, and it cannot occupy all the markets in a short time due to financial constraints, so it is likely to be annexed by followers or imitators in the later stage, which is the biggest and most serious threat.

2. Advantages and disadvantages

Because entrepreneurs themselves are college students, close to the university, and clearly understand their needs, it is easy to find the psychological appeal points of college students. This is the most important advantage; On the other hand, college students lack entrepreneurial social experience, and the development of entrepreneurship is slow, and the market is easily seized, which is the biggest disadvantage.

Step 3: Countermeasures

Considering the threat of being easily imitated, we should seize the opportunity to expand the scale and occupy the market as soon as the conditions are ripe, and adopt the marketing strategy of rapid penetration at the beginning. In addition, in order to shape the brand and take the road of branding, although the product is easy to be copied, the brand cannot be copied, and the spiritual concept contained in the brand cannot be copied.

Fourth, the target strategy

Establish university status within one year, set up branch schools in the local university town two years later, and set up branch schools in all local universities five years later. Consolidate for another year and then register the company, and then implement chain operation.

Verb (abbreviation of verb) market strategy

Target market: college students

Price: adopt penetration pricing strategy to attract customers at low prices and quickly occupy the market.

Product positioning: popular, economical and convenient service.

Distribution channel: franchise chain store.

Establish the concept of integrated marketing communication and brand concept from the beginning. Through brand communication, the brand has a spirit recognized and pursued by college students. Free and unrestrained, free and easy personality is a spirit that bicycle rental companies should advocate.

Put forward a slogan: Let's fly together and fly freely (to be determined).

Design a logo: (to be made)

Create a brand: follow your heart

Form a spirit: we pursue free and unrestrained personality, we are healthy and sunny, happy and chic; We attach importance to feelings, go crazy with our buddies, laugh together, get drunk for their difficulties, and then hug each other and cry happily; In front of others, we have many allusions and jokes that only each other knows. We fly, fly together, fly freely, and we pursue a free and easy life.

Electronic version of Business Plan 2 I. Overview

Some people say that there are three key conditions for opening a store: "The first is the location; The second is location; The third is location. " It can be seen that the development of stores has a far-reaching impact on the successful operation of the company's specialty stores. Alliance leaders and franchisees need to work closely together, comprehensively think about and formulate the store opening strategy, and formulate and implement the store opening plan in the most effective way, including market and business circle investigation, site selection, decoration, opening preparation and opening. All equipment, devices and articles should also be ready within the specified time. In order to strive for the fastest and highest economic benefits.

Second, the process

Market-business circle survey-site selection-decoration-opening preparation-opening.

1. Considering that the clothing store is a new store, in order to reduce the rent and cost, the storefront area can be smaller, so we decided to rent 12 square meters first.

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store, all employees need to actively cooperate to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.

(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(5) Every manicurist should believe; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.

Sincerity is not only a manicurist's performance to customers, but also a reputation of every manicurist based on his personality. Every manicurist is a witness to the boss's personality, so they judge and choose their own future. From this perspective alone, nail salons with high turnover have either problems with the boss's ability or the boss's character.

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.

But pay attention; Too close relationship between customers and manicurists will make customers lose the distance from the nail shop, the price will be out of the question, and at the same time, we will lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.

(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition.

Electronic business plan 3 1, the originator

Briefly introduce the basic information of the organization to be established, such as business projects, investment amount, number of entrepreneurial teams, contact information, etc.

2. Project

(1) explain your entrepreneurial project in detail and analyze the market growth of the project.

(2) Describe your entrepreneurial elements as follows:

Customers-what customers are you facing, or what is your target market?

Marketing-What ways or channels do you intend to let customers know and buy your products/services?

Capital-Where does the main start-up capital come from and how do you plan to allocate and use it?

Venue-where is your office, what is the location condition and how to decorate the venue?

Team-background information (resumes) of the current members of the entrepreneurial team and their responsibilities.

3. Profit model (this part is more important, please focus on data analysis and description)

(1) How is your project profitable? If there are any historical materials, please write them down.

(2) Carefully analyze your profit development trend, and specify how you generate cash flow in the short term, and where you plan to invest in the future to obtain long-term benefits.

4. Competition

(1) Where do the competitors in the market come from and what is their business model?

(2) explain your competitive advantage

(3) explain your competitive strategy or cooperation strategy.

(4) How is your service or product priced and why?

5. Risk

(1) What are the main risks of your entrepreneurial project?

(2) What methods are you going to take to avoid or reduce these risks?

6. Loan purpose and specific repayment plan

(1) How to use the loan after it is successfully applied?

(2) How to repay after the loan term expires? Explain the specific repayment plan.

Electronic version 4 of the business plan adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the business philosophy of "harmony without difference, strictness without leakage", serving the public and giving back to the society.

I. Services and products

Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.

Second, the market competition analysis

Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.

In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:

1, the cost is low, the teachers hired are all college students, and the teaching cost is low;

2. The company has a perfect training and assessment system, and the course quality is guaranteed;

3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.

Third, marketing.

In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.

Four. Description of capital contribution

The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.

Verb (abbreviation for verb) Return on investment and exit.

At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

Risk analysis of intransitive verbs

Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.

Seven. Business forecasting and financial analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.

Electronic business plan 5 I. Basic information of starting a business

1, enterprise name: Yuetang Store

2. Industry type: service industry

3. Industry development prospect: Shanghai has a huge food consumption market, and many people like delicious food. Especially soup, is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.

4. Main products (services) and business scope: various soups.

5. Personal information of entrepreneurs: I like all kinds of food.

6. Basic conditions for starting a business: project formulation-Cantonese soup shop

Part of the funds are self-raised and part of them are borrowed.

The site is located near mature residential areas and commercial circles.

7. Current difficulties and plans: The current difficulties are insufficient funds, and I intend to raise funds by myself.

Second, the project market analysis

Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable.

Reason for choosing the venue: it is suitable for being located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.

Basic information of market survey: Shanghai's gourmet market, all kinds of food stalls and snacks are very popular. Small and medium-sized restaurants and teahouses do not have a specific range of special soups, while restaurants and hotels basically only sell home-cooked dishes. There is no conflict between them. Market survey shows that Shanghai people generally attach importance to the quality of life, diet and their own health, and the market potential is huge.

There are about 1 000 households in the pedestrian street (within the radius of 200 ~ 500m), most of them are working-class people, and their consumption capacity is good. Living business circle (within the radius of 500 ~ 1000m), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. There are about 3,000 households near the business circle (within a radius of1000 ~ 2,000m) and in the central city, with many kinds of snacks, but no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.

Target customer analysis: the customer target is the residents and working groups around the store, and the customers are mostly working class, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.

Analysis of competitors: There are two hotels, three snacks and special restaurants near the pedestrian street, such as Gll wonton, KFC, McDonald's and Christine's cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in the same industry competition.

Market positioning of products (services): services are positioned at the mid-range price of catering industry. Win customers with high-quality products and services.

Third, marketing.

Product service function product recommendation function cost price sales price

The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious and delicious, nourishing 8 yuan 16 yuan.

The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 10 yuan 18 yuan.

Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan.

Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.

Distribution channel: form a chain by adding stores.

Competitive advantage: there are relatively few related industries with their own characteristics, and it is easy to attract customers in mature business districts.

Fourth, enterprise organization.

Quantity, job title, number of people, job content, salary limit, etc.

1 store manager and manager 1 solely responsible 1000

2 Chef 2 Soup Cooking 1200 yuan

3 Waiter 2 Room Service and Lobby Service 800 yuan

Enterprise organization and management measures: In terms of management measures, adopting attendance system, salary system and commission system is conducive to improving employees' work enthusiasm and doing their own work well.

Economic analysis of verb (verb's abbreviation)

Investment budget and financing plan:

1. The joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan and the deposit is 20,000 yuan. 1 10,000 yuan is used to buy the catering utensils of Guangdong soup.

2. Liquidity forecast, including ① organization expenses10.8 million yuan, including advertising expenses of 4,000 yuan and decoration expenses10.4 million yuan. ② 654.38+00,000 yuan was added to the store counter and soup ingredients. (3) The working capital for three months is estimated to be 20,000 yuan, including 65,438+2,000 yuan for three months' rent, 9,000 yuan for salary and 4,000 yuan for daily expenses. (4) Unforeseen expenses are 4,000 yuan.

Analysis of risk factors of intransitive verbs

Risk factor analysis:

1, site selection is risky.

2, personnel use

3, product quality assurance

4. Evaluation of the consumption power of people around you.

Risk prevention countermeasures:

1, the venue can be chosen by professionals.

2. Personnel should be carefully screened and trained regularly.

3. The product quality should be checked from the source, and every working procedure should be done carefully.

4, do a good job in market research, have enough estimates of the consumption power of the crowd.

Seven, the initial business objectives of the enterprise.

1. According to the market forecast, the average daily sales volume will reach 300 copies within three months after opening, and 900 copies will be completed from June to September. The first year was basically flat, with a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.

2. The second and third years will focus on development. While developing personal consumption, we also develop group consumption, so that the turnover can reach the accumulation of funds, thus developing other stores.

I. General situation of the enterprise

Main business scope:

My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.

Type of enterprise: manufacturing □ traditional industry

□ Retail □ Other

□ Wholesale □ Service □ Agriculture □ New Industry

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.

Educational background and related courses (including time)

20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.

Huang Liang and Li Yan both graduated from junior high school.

Third, the market evaluation

Target customer description:

The target customers are:

1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.

2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.

Market capacity or expected market share of the enterprise:

With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.

There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.

Changing trend of market capacity:

With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.

Situation analysis

superiority

1, there are few similar consumption places nearby.

Disadvantaged

1, less first-time entrepreneurial experience.

chance

1, close to the university town, will bring more passengers.

With the improvement of consumption level, more and more people.

threaten

1, more and more restaurants will become competitors.

2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.

Fourth, the marketing plan

Step 3: Location

(2) The main reason for choosing this address:

There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.

(3) Sales method (select one and tick)

The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.

(4) Reasons for choosing this sales method:

Coffee is a disposable consumer product.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.

Name of the proposed enterprise: xxxx

Enterprise employee: xxx

Monthly salary:

Boss or manager, barista, pastry chef

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