Which country's brand is Joy?

Lay's is an American potato chip brand, which was founded in 1932 and has been a product of PepsiCo since 1965.

Xerox brand has different names in different countries, such as Walkers in Britain and Ireland, Chipsy in Egypt, Poca in Vietnam and Tapuchips in Israel.

1932, Elmer Doolin of San Antonio and Herman W. Lay of Nashville, two young Americans who have been engaged in potato processing for many years, founded the Lai brand. It is a snack food brand of Frito-Lay.

1956 Lay's became the first fast food brand in America. From 65438 to 0959, Lay has more than 40 kinds of products and more than 3000 employees. In 20 13, Xerox ranked 37th in the list of "the most admired companies in the world" selected by Fortune magazine, and ranked137th in the list of Fortune 500 in 20 13. In 20 12, Oxfam was named one of the top enterprises in the United States 10 by Forbes magazine, and once again ranked among the top "best corporate citizens" published by Corporate Responsibility magazine in the United States. The list is considered to be one of the three most important annual business rankings in the United States.

As a world-famous brand, Xerox spread its irresistible delicious and happy brand spirit to the whole world from 1938 and entered the China market from 1993. Joy has been creating delicious legends with China characteristics for 20 years. Based on the needs of local consumers and the profound food culture in China, it developed delicious potato chips suitable for consumers in China, and spread the brand concept among hundreds of millions of consumers in China, thus becoming a household name.

The secret of crispy and delicious Xerox potato chips lies in its high demand for raw potatoes. Today, PepsiCo's food business in China has grown to six food production plants and seven sustainable development demonstration farms. PepsiCo's investment in agricultural development in China has exceeded 200 million yuan. In the past 65,438+02 years, more than 65,438+00,000 farmers have benefited from the agricultural projects of China Xerox.

Brand history

From 65438 to 0959, Lay has more than 40 kinds of products and more than 3000 employees.

In 20 13, Xerox ranked 37th in the list of "the most admired companies in the world" selected by Fortune magazine, and ranked137th in the list of Fortune 500 in 20 13.

In 20 12, Oxfam was named one of the top enterprises in the United States 10 by Forbes magazine, and once again ranked among the top "best corporate citizens" published by Corporate Responsibility magazine in the United States. The list is considered to be one of the three most important annual business rankings in the United States.

As a world-famous brand, Xerox spread its irresistible delicious and happy brand spirit to the whole world from 1938 and entered the China market from 1993. Joy has been creating delicious legends with China characteristics for 20 years.

Company/enterprise culture

China has been a big country in food culture since ancient times. How should Joy create her own legend in this delicious land with her own products? Keen taste researchers set their eyes on the profound China cuisine, based on the local, traveled all over China, explored different food cultures in the southeast and northwest, and collected delicious inspiration.

What's more, R&D personnel also used novel scientific research methods, constantly tried and studied hard, and achieved a harmonious multi-level taste of "sweet, salty, sour, spicy and fresh" on thin potato chips, showing the taste of delicious food from all over China, not only the braised pork from Shanghai's grandmother's house, but also the spicy pot in Sichuan, the shrimp with salt and pepper in Guangdong, and even the passionate collocation of Chinese and western cuisine, subverting the traditional Pepsi-Cola chicken.

Inspired by the people, creativity transcends tradition and the five flavors are skillfully reconciled. Here, small potatoes always glow with amazing brilliance and become pieces of delicious and attractive potato chips.

Adhere to the principle of innovation

Innovation is always the most vivid productivity, and it is the same for potato chips. So happy taste innovation has been going on. Based on China people's taste preference, Xerox not only introduced many meat flavors, such as Texan barbecue flavor, Mexican chicken sauce tomato flavor, Italian spicy red stew flavor, but also innovated seafood series flavor, fresh series flavor and tomato flavor, which were deeply loved by consumers, to meet consumers' diversified preferences.

The pace of innovation is not limited to the taste of products. Joy pushes the strong pace of innovation to more product categories.

In 20 13, Xerox launched a brand-new baking product-salad crisp, even "crispy French fries" that completely broke through the potato chip category!

Innovation never stops, and food never stops!

Brand concept

Xerox's brand concept is "to be a brand that makes people smile".

All kinds of flavors make you smile.

The changeable fresh taste and multi-level rich taste constantly stimulate consumers' taste buds and bring unprecedented delicious experience. The pleasure of taste makes consumers unconsciously raise their mouths and smile happily. (Classic flavor, cucumber flavor, tomato flavor, barbecue flavor, sea salt pepper flavor, mustard flavor, eel flavor, spicy crayfish flavor, lime flavor, spicy pot flavor, salted egg yolk meat jiaozi flavor, duck neck flavor, toffee flavor, etc. )

A relaxed and cheerful brand personality makes you smile.

"Every moment is engraved with joy" is the brand slogan of Joy.

From the happiness-oriented marketing strategy, to the brand spokesperson of sunshine image, to all kinds of relaxed and pleasant brand advertisements, Joy always presents a cheerful and cheerful brand personality. Not only that, Xerox also hopes that people can enjoy the delicious potato chips, but also feel the happy concept conveyed by the brand-a delicious moment is a happy moment.

Advocate a happy attitude towards life and make you smile.

Happiness is an attitude towards life. In the eyes of Xerox brand, the source of happiness is irresistible delicious potato chips, which can bring physical and mental pleasure to consumers. Small potato chips, although they can't change the world. However, the attitude of happy life advocated by Joy Life is of great significance.

Pleasure, eager to integrate into every happy moment of China people's life.

Whether it's a person's enjoyment, a friend's party or a family reunion, having fun can always add happiness to every time!

Thin potato chips, wonderful taste, but also bearing the taste of China's human feelings, the taste of happiness. There is joy all the time!